b0ad4a3b-725b-479e-bd24-d99a7854f012/51-0 00:00:03.398 --> 00:00:06.230 <v Jordan Cooper>Emma, the VP and Chief Digital executive at</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/51-1 00:00:06.230 --> 00:00:09.320 <v Jordan Cooper>Northwestern Medicine for those who don't know,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/51-2 00:00:09.320 --> 00:00:13.890 <v Jordan Cooper>Northwestern medicine is a health system headquartered in Chicago, IL,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/51-3 00:00:13.890 --> 00:00:18.460 <v Jordan Cooper>with 2700 inpatient beds and 11, 000 providers across 12 hospitals and</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/51-4 00:00:18.460 --> 00:00:20.198 <v Jordan Cooper>other ancillary facilities.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/54-0 00:00:20.198 --> 00:00:21.798 <v Jordan Cooper>Danny, thank you so much for joining us today.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/56-0 00:00:22.098 --> 00:00:23.018 <v Sama, Danny>Thank you for having me.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/92-0 00:00:23.838 --> 00:00:28.923 <v Jordan Cooper>So today's topic that we're gonna be discussing is fire as a gateway to Gen.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/92-1 00:00:28.923 --> 00:00:31.961 <v Jordan Cooper>AI. Now everybody as you know and as everyone</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/92-2 00:00:31.961 --> 00:00:36.518 <v Jordan Cooper>who's listening to this knows who's in healthcare dealing with data.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/97-0 00:00:36.518 --> 00:00:38.318 <v Jordan Cooper>The word is Gen. AI.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/110-0 00:00:38.318 --> 00:00:41.678 <v Jordan Cooper>And that's the marching orders on the tip of everyone's tongue.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/117-0 00:00:41.838 --> 00:00:44.118 <v Jordan Cooper>There's a lot of questions about is this vaporware.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/120-0 00:00:44.118 --> 00:00:45.518 <v Jordan Cooper>How does IT support our mission?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/129-0 00:00:45.518 --> 00:00:47.598 <v Jordan Cooper>How does it improve clinical outcomes?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/138-0 00:00:47.678 --> 00:00:49.678 <v Jordan Cooper>How do we integrate it into our workflow?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/140-0 00:00:49.998 --> 00:00:50.958 <v Jordan Cooper>You know what should we do?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/149-0 00:00:51.728 --> 00:00:53.968 <v Jordan Cooper>A lot of organizations are saying we know we need to do Gen. AI.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/156-0 00:00:54.518 --> 00:00:56.038 <v Jordan Cooper>I, but what's next?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/173-0 00:00:56.198 --> 00:00:59.738 <v Jordan Cooper>So, northwestern, Danny, you have a story about how you've</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/173-1 00:00:59.738 --> 00:01:04.118 <v Jordan Cooper>leveraged fire as a means of getting there. Would you care to elaborate?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/175-0 00:01:05.088 --> 00:01:05.648 <v Sama, Danny>Yeah, sure.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/212-0 00:01:05.808 --> 00:01:10.032 <v Sama, Danny>So we've been on kind of our digital transformation journey for several years</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/212-1 00:01:10.032 --> 00:01:12.523 <v Sama, Danny>now, probably five or six and very early when</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/212-2 00:01:12.523 --> 00:01:15.772 <v Sama, Danny>we started to look at how we wanted to design the platform.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/212-3 00:01:15.772 --> 00:01:19.888 <v Sama, Danny>We landed on a kind of a fire first fire centric approach for for a couple.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/232-0 00:01:19.888 --> 00:01:24.496 <v Sama, Danny>Of reasons one is we really thought we wanted to leverage interoperability</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/232-1 00:01:24.496 --> 00:01:27.568 <v Sama, Danny>standards to, to organize and normalize the data.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/272-0 00:01:28.278 --> 00:01:31.784 <v Sama, Danny>There are a lot of of of value propositions to us for that,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/272-1 00:01:31.784 --> 00:01:35.992 <v Sama, Danny>but really the the main reason was we really saw kind of the future for</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/272-2 00:01:35.992 --> 00:01:40.433 <v Sama, Danny>healthcare data was going to be about real time intelligence and and as the</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/272-3 00:01:40.433 --> 00:01:42.478 <v Sama, Danny>advent of Gen. AI Gen. AI has come.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/309-0 00:01:42.478 --> 00:01:45.751 <v Sama, Danny>Up that that that of course is going to be very important,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/309-1 00:01:45.751 --> 00:01:50.077 <v Sama, Danny>being able to make inferences within workflow based on real time data I think</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/309-2 00:01:50.077 --> 00:01:52.906 <v Sama, Danny>is going to be the differentiator whether Gen. AI,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/309-3 00:01:52.906 --> 00:01:54.958 <v Sama, Danny>particularly in the clinical setting.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/314-0 00:01:55.728 --> 00:01:56.928 <v Sama, Danny>Will work and we'll have adoption.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/351-0 00:01:57.598 --> 00:02:02.190 <v Sama, Danny>Because we've seen kind of a traditional ML prior to kind of the advent of Gen.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/351-1 00:02:02.190 --> 00:02:05.404 <v Sama, Danny>AI that the modeling itself isn't really the hard part,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/351-2 00:02:05.404 --> 00:02:09.078 <v Sama, Danny>it's getting the data right and it's integrating into workflow.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/363-0 00:02:09.078 --> 00:02:11.827 <v Sama, Danny>And so I think the same is true about Gen. AI,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/363-1 00:02:11.827 --> 00:02:15.278 <v Sama, Danny>and we think fire can be an enabler to to to support that.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/385-0 00:02:16.198 --> 00:02:21.126 <v Jordan Cooper>So talking about workflows, I'd like to dive into a concrete workflow</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/385-1 00:02:21.126 --> 00:02:23.238 <v Jordan Cooper>that's in use at Northwestern.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/404-0 00:02:23.478 --> 00:02:29.895 <v Jordan Cooper>I believe you're building a cancer registry and a fire standards are being</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/404-1 00:02:29.895 --> 00:02:33.318 <v Jordan Cooper>leveraged to enhance that functionality.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/417-0 00:02:33.318 --> 00:02:38.238 <v Jordan Cooper>Would you care to talk about how fire particulars being used to for the cancer</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/417-1 00:02:38.238 --> 00:02:38.798 <v Jordan Cooper>registry?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/422-0 00:02:38.798 --> 00:02:41.358 <v Jordan Cooper>And then also, if there's any Gen. AI component?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/450-0 00:02:42.058 --> 00:02:44.612 <v Sama, Danny>Yeah. So I think one of the first use cases</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/450-1 00:02:44.612 --> 00:02:48.907 <v Sama, Danny>where we had a third party ready willing and wanted to partner with us on</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/450-2 00:02:48.907 --> 00:02:50.938 <v Sama, Danny>leveraging fire was for our cancer.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/459-0 00:02:50.938 --> 00:02:54.698 <v Sama, Danny>So we're a nationally certified Cancer Center and it's part of that.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/491-0 00:02:54.698 --> 00:02:59.011 <v Sama, Danny>We have to submit data to certified cancer registries that eventually go to a</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/491-1 00:02:59.011 --> 00:03:02.218 <v Sama, Danny>centralized body, and as we were looking for a new vendor</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/491-2 00:03:02.218 --> 00:03:05.425 <v Sama, Danny>several years ago, one of our first questions as we would</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/491-3 00:03:05.425 --> 00:03:05.978 <v Sama, Danny>talk with.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/498-0 00:03:06.848 --> 00:03:08.528 <v Sama, Danny>Third parties was, you know, can you use fire?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/506-0 00:03:08.528 --> 00:03:11.928 <v Sama, Danny>We were starting to push our third parties to think about fire integration.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/544-0 00:03:12.318 --> 00:03:16.862 <v Sama, Danny>As kind of a first step versus you know HL 7 or batch files and the vendor we end</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/544-1 00:03:16.862 --> 00:03:20.796 <v Sama, Danny>up going with was was very open and wanted to because they saw the the</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/544-2 00:03:20.796 --> 00:03:23.899 <v Sama, Danny>opportunity as well that if they could figure this out,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/544-3 00:03:23.899 --> 00:03:25.838 <v Sama, Danny>it makes integrations a lot easier.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/566-0 00:03:26.398 --> 00:03:29.836 <v Sama, Danny>For the future. So that was our first real test at kind</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/566-1 00:03:29.836 --> 00:03:31.678 <v Sama, Danny>of really using fire at scale.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/572-0 00:03:32.118 --> 00:03:34.518 <v Sama, Danny>So we do have a fire server that's set up.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/577-0 00:03:34.518 --> 00:03:35.718 <v Sama, Danny>It's leveraging the EHR.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/584-0 00:03:35.718 --> 00:03:38.038 <v Sama, Danny>It's kind of the back end for the for the fire resources.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/594-0 00:03:38.848 --> 00:03:41.848 <v Sama, Danny>The vendor makes API calls to get at the patients that they.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/607-0 00:03:42.438 --> 00:03:46.998 <v Sama, Danny>Need for the registry and it produces lab results, medications, notes, et cetera.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/632-0 00:03:47.358 --> 00:03:49.855 <v Sama, Danny>And the Gen. AI component of that is because they're</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/632-1 00:03:49.855 --> 00:03:53.577 <v Sama, Danny>able to get the notes with API calls. They're able to apply LLM models and try</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/632-2 00:03:53.577 --> 00:03:55.838 <v Sama, Danny>to extract data elements kind of automatically.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/639-0 00:03:55.838 --> 00:03:58.038 <v Sama, Danny>That might be embedded in those notes.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/669-0 00:03:58.038 --> 00:04:01.084 <v Sama, Danny>Things like pathology notes, which are are really rich source of</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/669-1 00:04:01.084 --> 00:04:04.692 <v Sama, Danny>information for cancer registries, and that's been a great productivity boon</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/669-2 00:04:04.692 --> 00:04:07.878 <v Sama, Danny>for for the organization and for the abstractors that do that work.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/676-0 00:04:08.688 --> 00:04:10.528 <v Sama, Danny>And again proves the the value proposition.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/698-0 00:04:10.918 --> 00:04:13.033 <v Sama, Danny>Now, it's not really kind of the real time</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/698-1 00:04:13.033 --> 00:04:16.968 <v Sama, Danny>inference use case that we have in mind, but it was a great use case to kind of</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/698-2 00:04:16.968 --> 00:04:18.198 <v Sama, Danny>dip our toe in the water.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/716-0 00:04:18.198 --> 00:04:20.301 <v Sama, Danny>And again, really make it work for the third party</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/716-1 00:04:20.301 --> 00:04:22.857 <v Sama, Danny>because again, that's, that is what fire is meant is for data</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/716-2 00:04:22.857 --> 00:04:24.878 <v Sama, Danny>exchange and and that was a successful use case.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/727-0 00:04:25.668 --> 00:04:28.148 <v Jordan Cooper>So I appreciate you diving into that.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/755-0 00:04:28.508 --> 00:04:32.964 <v Jordan Cooper>Some of our listeners are kind of on the front end of the journey that you just</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/755-1 00:04:32.964 --> 00:04:37.086 <v Jordan Cooper>described and they have business owners of various service lines at their</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/755-2 00:04:37.086 --> 00:04:40.428 <v Jordan Cooper>healthcare delivery organization that are saying, OK, what?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/760-0 00:04:40.668 --> 00:04:43.108 <v Jordan Cooper>Please tell me how would I capture the ROI.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/779-0 00:04:43.108 --> 00:04:47.783 <v Jordan Cooper>What is the value proposition? You know, why would I invest in this third party to</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/779-1 00:04:47.783 --> 00:04:50.148 <v Jordan Cooper>build this fire server when we don't know?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/790-0 00:04:50.888 --> 00:04:54.248 <v Jordan Cooper>That this will actually work and maybe it works at Northwestern Medicine but not at</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/790-1 00:04:54.248 --> 00:04:54.408 <v Jordan Cooper>all.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/838-0 00:04:54.798 --> 00:04:58.902 <v Jordan Cooper>Our organization, cuz we're unique, special and different.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/838-1 00:04:58.902 --> 00:05:04.607 <v Jordan Cooper>So and I believe you even mentioned that sometimes third parties will claim to be</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/838-2 00:05:04.607 --> 00:05:09.198 <v Jordan Cooper>able to be fire native. But then once you sign the contracts kind</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/838-3 00:05:09.198 --> 00:05:13.998 <v Jordan Cooper>of promises may fall by the wayside when you try to rubber hits the.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/856-0 00:05:13.998 --> 00:05:16.946 <v Jordan Cooper>Road. So how do our listeners who have not yet</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/856-1 00:05:16.946 --> 00:05:20.521 <v Jordan Cooper>gone upon a journey, begun a journey that you've already</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/856-2 00:05:20.521 --> 00:05:21.838 <v Jordan Cooper>started? How do they?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/860-0 00:05:22.648 --> 00:05:24.168 <v Jordan Cooper>Approach business leaders.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/870-0 00:05:24.598 --> 00:05:27.278 <v Jordan Cooper>In a way, is saying just trust me, there will be ROI.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/876-0 00:05:27.278 --> 00:05:29.878 <v Jordan Cooper>How do you have that conversation?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/878-0 00:05:30.118 --> 00:05:31.038 <v Sama, Danny>Yeah, it's a good question.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/912-0 00:05:31.038 --> 00:05:35.911 <v Sama, Danny>And you bring up some great points and I think the maturity of the ecosystem and</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/912-1 00:05:35.911 --> 00:05:39.220 <v Sama, Danny>and vendors and third parties with fire has been slow.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/912-2 00:05:39.220 --> 00:05:43.972 <v Sama, Danny>And I would say five years ago when we talked to vendors, most were not ready.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/912-3 00:05:43.972 --> 00:05:46.198 <v Sama, Danny>I would say these days like you said.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/923-0 00:05:46.198 --> 00:05:49.878 <v Sama, Danny>Most of these claim to be aware and and ready and want to try it.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/929-0 00:05:49.878 --> 00:05:51.478 <v Sama, Danny>But there are some that still struggle.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/950-0 00:05:51.718 --> 00:05:55.740 <v Sama, Danny>I think the ROI is a couple of things. So so one is from a from a pure kind of</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/950-1 00:05:55.740 --> 00:05:56.198 <v Sama, Danny>hard ROI.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/958-0 00:05:56.758 --> 00:05:59.758 <v Sama, Danny>So we we think there's a hard oi for for our res.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/990-0 00:05:59.998 --> 00:06:02.834 <v Sama, Danny>This is our technical resources in the sense of today.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/990-1 00:06:02.834 --> 00:06:05.515 <v Sama, Danny>If we need to do an integration with a third party,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/990-2 00:06:05.515 --> 00:06:09.382 <v Sama, Danny>we either have to write our own HL 7 interfaces or have to produce our own</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/990-3 00:06:09.382 --> 00:06:13.198 <v Sama, Danny>batch extracts and that takes resources from our internal is teams to to.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1001-0 00:06:13.198 --> 00:06:18.118 <v Sama, Danny>Build out those feeds. In theory, you know using fire and APIs.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1013-0 00:06:18.118 --> 00:06:21.718 <v Sama, Danny>Kind of puts the onus on the the effort on the 3rd part, right?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1028-0 00:06:21.718 --> 00:06:25.115 <v Sama, Danny>That's why we're using the standard. They can look up the specs that the the</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1028-1 00:06:25.115 --> 00:06:26.438 <v Sama, Danny>standards bodies have defined.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1035-0 00:06:26.438 --> 00:06:29.958 <v Sama, Danny>They can make the API calls assuming all the security permissions.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1073-0 00:06:30.118 --> 00:06:33.792 <v Sama, Danny>Properly set. I think that's another value proposition</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1073-1 00:06:33.792 --> 00:06:39.203 <v Sama, Danny>for business leaders is we believe in a modern API ecosystem is is just gonna be</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1073-2 00:06:39.203 --> 00:06:44.614 <v Sama, Danny>much better from a security perspective, from an auditing perspective provides a</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1073-3 00:06:44.614 --> 00:06:49.958 <v Sama, Danny>lot of tools and opportunities to just again make sure that we're securing and.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1092-0 00:06:49.958 --> 00:06:53.761 <v Sama, Danny>Protecting the data with as as modern of technologies as possible and so I think</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1092-1 00:06:53.761 --> 00:06:56.438 <v Sama, Danny>those are the the two main like hard value propositions.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1098-0 00:06:56.758 --> 00:06:59.118 <v Sama, Danny>I think there's another value proposition that's a bit more.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1100-0 00:07:00.078 --> 00:07:00.358 <v Sama, Danny>Maybe.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1138-0 00:07:01.968 --> 00:07:06.217 <v Sama, Danny>Altruistic or public health standpoint is we just really believe that if fire</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1138-1 00:07:06.217 --> 00:07:09.759 <v Sama, Danny>adoption continues to grow, there's a lot of value from a public</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1138-2 00:07:09.759 --> 00:07:12.810 <v Sama, Danny>health standpoint. You know we thought about during the</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1138-3 00:07:12.810 --> 00:07:17.005 <v Sama, Danny>pandemic. If if if fire was mature, that'd be very easy to actually know the</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1138-4 00:07:17.005 --> 00:07:17.168 <v Sama, Danny>EV.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1166-0 00:07:17.168 --> 00:07:20.857 <v Sama, Danny>The incidence of COVID at any given moment just by making API calls to all</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1166-1 00:07:20.857 --> 00:07:23.464 <v Sama, Danny>the hospitals, and so I think preparing for the next</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1166-2 00:07:23.464 --> 00:07:27.448 <v Sama, Danny>wave of public health emergencies or how we want to deal with measuring quality.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1168-0 00:07:28.328 --> 00:07:28.728 <v Sama, Danny>Institutions.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1198-0 00:07:29.158 --> 00:07:33.007 <v Sama, Danny>Kind of embracing entropy style new standards is valuable for the broader</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1198-1 00:07:33.007 --> 00:07:35.660 <v Sama, Danny>ecosystem. It's valuable to us to try to get ahead</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1198-2 00:07:35.660 --> 00:07:40.029 <v Sama, Danny>of it so that we're not kind of caught at the at the too late in the game trying to</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1198-3 00:07:40.029 --> 00:07:41.798 <v Sama, Danny>catch up and and get our data and.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1205-0 00:07:41.798 --> 00:07:45.238 <v Sama, Danny>Our infrastructure set up to to meet those demands.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1254-0 00:07:45.988 --> 00:07:51.801 <v Jordan Cooper>So you mentioned three kinds of of ROI 2 hard ROI in terms of reducing the burden</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1254-1 00:07:51.801 --> 00:07:57.331 <v Jordan Cooper>on your internal technical resources because third parties will be be able to</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1254-2 00:07:57.331 --> 00:08:03.145 <v Jordan Cooper>make their own API calls and you have a better a modern API ecosystems better for</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1254-3 00:08:03.145 --> 00:08:04.988 <v Jordan Cooper>security and auditing you.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1265-0 00:08:04.988 --> 00:08:08.988 <v Jordan Cooper>Mentioned the public health altruistics kind of component as well.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1282-0 00:08:09.788 --> 00:08:13.581 <v Jordan Cooper>I'd like to focus on the second one. Security, last year in 2024,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1282-1 00:08:13.581 --> 00:08:15.708 <v Jordan Cooper>there were a number of data breaches.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1291-0 00:08:15.878 --> 00:08:17.798 <v Jordan Cooper>Most notably, change healthcare.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1321-0 00:08:18.118 --> 00:08:22.278 <v Jordan Cooper>This really impacted cash flow at a lot of organizations,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1321-1 00:08:22.278 --> 00:08:27.872 <v Jordan Cooper>turning thin margins of 1 to 2% in the black to really being operating in the</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1321-2 00:08:27.872 --> 00:08:32.318 <v Jordan Cooper>red, not being able to pay contractors, even staffing issues.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1337-0 00:08:33.888 --> 00:08:40.138 <v Jordan Cooper>A lot of difficulties facing healthcare because of of payment issues which came</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1337-1 00:08:40.138 --> 00:08:42.248 <v Jordan Cooper>back to security last year.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1339-0 00:08:42.488 --> 00:08:44.688 <v Jordan Cooper>So how does?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1346-0 00:08:46.408 --> 00:08:47.928 <v Jordan Cooper>Fire and API specific.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1374-0 00:08:49.638 --> 00:08:55.747 <v Jordan Cooper>Assist health care delivery organizations with doing user roles and security and</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1374-1 00:08:55.747 --> 00:08:59.820 <v Jordan Cooper>provisioning. How will investing in fire be something</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1374-2 00:08:59.820 --> 00:09:02.158 <v Jordan Cooper>that a Seeso would love to see?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1422-0 00:09:02.878 --> 00:09:06.863 <v Sama, Danny>Yeah. I mean, I think RC, so and I think most Cso's will appreciate</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1422-1 00:09:06.863 --> 00:09:10.203 <v Sama, Danny>that the the tools, the tool belt that comes around with</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1422-2 00:09:10.203 --> 00:09:15.184 <v Sama, Danny>leveraging APIs, the encryption standards, the tokenization's, the user permissions,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1422-3 00:09:15.184 --> 00:09:18.758 <v Sama, Danny>all of that is is much easier to manage and more, more easy.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1455-0 00:09:18.758 --> 00:09:23.362 <v Sama, Danny>To keep a centralized and monitor what's happening with all of those integrations</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1455-1 00:09:23.362 --> 00:09:26.113 <v Sama, Danny>through APIs, through other integration methods,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1455-2 00:09:26.113 --> 00:09:30.549 <v Sama, Danny>particularly batch file transmission, SFTP file transmissions of of large sets</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1455-3 00:09:30.549 --> 00:09:30.998 <v Sama, Danny>of data.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1462-0 00:09:31.798 --> 00:09:33.558 <v Sama, Danny>Lots of opportunity for risk, right?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1468-0 00:09:33.558 --> 00:09:35.998 <v Sama, Danny>Who knows where that file is landing at the third party?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1500-0 00:09:35.998 --> 00:09:39.355 <v Sama, Danny>Who knows what the security permissions are on those files, you know?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1500-1 00:09:39.355 --> 00:09:41.993 <v Sama, Danny>And it really just kind of don't have the the control,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1500-2 00:09:41.993 --> 00:09:45.398 <v Sama, Danny>you're kind of trusting either third party is going to be responsible.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1514-0 00:09:45.398 --> 00:09:48.610 <v Sama, Danny>That's what contractual agreements are meant to to do in HIPAA,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1514-1 00:09:48.610 --> 00:09:50.718 <v Sama, Danny>certificationship certification, etcetera.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1531-0 00:09:50.718 --> 00:09:55.416 <v Sama, Danny>But I think that's what's led to a lot of the breaches is kind of some some lax</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1531-1 00:09:55.416 --> 00:09:58.118 <v Sama, Danny>security practices. And I think APIs kind of.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1539-0 00:09:58.968 --> 00:10:01.048 <v Sama, Danny>Minimize the risk because instead of start sending.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1545-0 00:10:01.598 --> 00:10:02.958 <v Sama, Danny>Huge batches of data.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1582-0 00:10:03.468 --> 00:10:07.512 <v Sama, Danny>We're sending individual transactions for the API calls and again really tight</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1582-1 00:10:07.512 --> 00:10:10.839 <v Sama, Danny>monitoring. Really good encryption, really good security tokens,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1582-2 00:10:10.839 --> 00:10:13.143 <v Sama, Danny>and so I think from a technology standpoint,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1582-3 00:10:13.143 --> 00:10:17.033 <v Sama, Danny>the just the API is a much more modern system for transmitting data and and</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1582-4 00:10:17.033 --> 00:10:19.388 <v Sama, Danny>brings with it those additional security bar.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1594-0 00:10:20.358 --> 00:10:22.838 <v Jordan Cooper>I appreciate you delving into that, Danny.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1609-0 00:10:22.838 --> 00:10:31.373 <v Jordan Cooper>Security is an issue front and center on many kind of CI OS stack leaders across</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1609-1 00:10:31.373 --> 00:10:32.638 <v Jordan Cooper>the country.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1617-0 00:10:33.038 --> 00:10:36.198 <v Jordan Cooper>But they're also thinking about cloud.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1638-0 00:10:36.198 --> 00:10:40.534 <v Jordan Cooper>Cloud is another priority that many organizations are shifting when they say,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1638-1 00:10:40.534 --> 00:10:43.035 <v Jordan Cooper>look, I want to focus more on the healthcare</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1638-2 00:10:43.035 --> 00:10:44.758 <v Jordan Cooper>business, the delivery of care.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1642-0 00:10:44.758 --> 00:10:45.918 <v Jordan Cooper>I want to get out of.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1650-0 00:10:46.718 --> 00:10:48.878 <v Jordan Cooper>Kind of. The data center management piece.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1688-0 00:10:49.508 --> 00:10:52.916 <v Jordan Cooper>Which, you know, disaster recovery, high availability.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1688-1 00:10:52.916 --> 00:10:57.750 <v Jordan Cooper>I think a lot of what they're looking to shift if moving to a cloud would be,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1688-2 00:10:57.750 --> 00:11:01.468 <v Jordan Cooper>I wouldn't wanna focus on security of data centers anymore.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1687-0 00:11:01.798 --> 00:11:01.958 <v Sama, Danny>Yep.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1715-0 00:11:04.038 --> 00:11:08.830 <v Jordan Cooper>So I believe that northwestern medicine is made an investment in fire for cloud</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1715-1 00:11:08.830 --> 00:11:12.243 <v Jordan Cooper>migrations and rebuilding the enterprise data warehouse.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1715-2 00:11:12.243 --> 00:11:15.358 <v Jordan Cooper>Previously having had an on Prem custom data model.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1722-0 00:11:15.478 --> 00:11:18.638 <v Jordan Cooper>Would you speak about fires role in your?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1730-0 00:11:19.068 --> 00:11:20.908 <v Jordan Cooper>For cloud transformation journey.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1754-0 00:11:21.208 --> 00:11:24.297 <v Sama, Danny>Yeah. So we have chosen a public cloud provider</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1754-1 00:11:24.297 --> 00:11:29.058 <v Sama, Danny>as as kind of our cloud and we are. Our goal is to move not just the data</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1754-2 00:11:29.058 --> 00:11:31.568 <v Sama, Danny>warehouse, but a full digital platform.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1780-0 00:11:31.568 --> 00:11:35.518 <v Sama, Danny>Our goal is to allow that platform to enable analytics as we did with the data</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1780-1 00:11:35.518 --> 00:11:38.118 <v Sama, Danny>warehouse, but also custom application development,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1780-2 00:11:38.118 --> 00:11:40.968 <v Sama, Danny>so custom apps and software and AI and machine learning.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1799-0 00:11:40.968 --> 00:11:45.390 <v Sama, Danny>Those are the three main goals we're trying to enable with the platform and</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1799-1 00:11:45.390 --> 00:11:49.288 <v Sama, Danny>the benefits of the cloud is one is we need to be able to do data.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1802-0 00:11:50.038 --> 00:11:50.678 <v Sama, Danny>And ml at scale.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1832-0 00:11:51.108 --> 00:11:54.481 <v Sama, Danny>And particularly with fire, that's that's been the challenge.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1832-1 00:11:54.481 --> 00:11:58.181 <v Sama, Danny>If the adoption of fire goes where we think it could and should go,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1832-2 00:11:58.181 --> 00:12:01.554 <v Sama, Danny>it's very likely that we could bring down our production, eh,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1832-3 00:12:01.554 --> 00:12:03.948 <v Sama, Danny>Rs by making the amount of API calls to it.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1867-0 00:12:04.388 --> 00:12:07.421 <v Sama, Danny>So our intent is to actually build the fire server,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1867-1 00:12:07.421 --> 00:12:12.088 <v Sama, Danny>the Enterprise fire server in the cloud, leverage the advantages of scalability</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1867-2 00:12:12.088 --> 00:12:16.755 <v Sama, Danny>and kind of cheap storage in the cloud to to do that and make the API calls hit</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1867-3 00:12:16.755 --> 00:12:19.788 <v Sama, Danny>that infrastructure rather than our production DHR.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1884-0 00:12:20.668 --> 00:12:23.789 <v Sama, Danny>And so with that, that also comes as you mentioned much</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1884-1 00:12:23.789 --> 00:12:25.628 <v Sama, Danny>better increased security, right?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1895-0 00:12:25.628 --> 00:12:28.908 <v Sama, Danny>The the public cloud providers investments in security.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1914-0 00:12:28.908 --> 00:12:33.353 <v Sama, Danny>Both physical technology, both people is is exponentially hundreds</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1914-1 00:12:33.353 --> 00:12:37.068 <v Sama, Danny>of 1000 times more than we could ever spend on on that.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1929-0 00:12:37.068 --> 00:12:39.901 <v Sama, Danny>And so yeah, you know, it's still we're putting trust and risk</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1929-1 00:12:39.901 --> 00:12:43.228 <v Sama, Danny>in a third party to manage our data and make sure that they keep it safe.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1940-0 00:12:43.228 --> 00:12:45.146 <v Sama, Danny>But I think with the amount of investments,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1940-1 00:12:45.146 --> 00:12:47.588 <v Sama, Danny>places like Microsoft and Google and Amazon are making.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1943-0 00:12:48.358 --> 00:12:48.678 <v Sama, Danny>In security.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1968-0 00:12:49.628 --> 00:12:54.175 <v Sama, Danny>It's it's the risk is actually less from from a data security perspective by using</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1968-1 00:12:54.175 --> 00:12:58.119 <v Sama, Danny>the cloud and that's that's the assumptions we've made as we've cost it</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1968-2 00:12:58.119 --> 00:13:00.748 <v Sama, Danny>out and planned out our digital transformation.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1984-0 00:13:01.398 --> 00:13:05.047 <v Jordan Cooper>So I think a lot of our listeners now are saying great,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1984-1 00:13:05.047 --> 00:13:07.198 <v Jordan Cooper>you know I am on board with fire.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/1988-0 00:13:07.238 --> 00:13:09.078 <v Jordan Cooper>I'm on board with cloud.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2024-0 00:13:09.598 --> 00:13:16.168 <v Jordan Cooper>I kind of get some of the business logic behind how I might get some ROI from fire</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2024-1 00:13:16.168 --> 00:13:20.125 <v Jordan Cooper>and cloud, but I'd like you to tell me more about</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2024-2 00:13:20.125 --> 00:13:26.537 <v Jordan Cooper>the real clinical and business use cases for ML as enabled with these fire AP is</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2024-3 00:13:26.537 --> 00:13:28.278 <v Jordan Cooper>in the cloud, can you?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2031-0 00:13:28.278 --> 00:13:29.838 <v Jordan Cooper>Tell us, how are you?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2033-0 00:13:29.838 --> 00:13:31.038 <v Jordan Cooper>You know, improving quality of.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2044-0 00:13:31.188 --> 00:13:33.548 <v Jordan Cooper>There. How are you reducing 30 day readmissions?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2061-0 00:13:33.548 --> 00:13:37.280 <v Jordan Cooper>How are you addressing your electronic clinical quality measures and improving</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2061-1 00:13:37.280 --> 00:13:39.028 <v Jordan Cooper>your scores to improve your payments?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2066-0 00:13:39.028 --> 00:13:41.548 <v Jordan Cooper>Because we're in a value based payment program.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2071-0 00:13:43.118 --> 00:13:44.438 <v Jordan Cooper>Can you talk about some examples?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2105-0 00:13:44.998 --> 00:13:47.201 <v Sama, Danny>Yeah. Just first quickly on the last point,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2105-1 00:13:47.201 --> 00:13:50.806 <v Sama, Danny>I think that was another reason to embrace fires as we fully expect the</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2105-2 00:13:50.806 --> 00:13:54.611 <v Sama, Danny>federal government is headed towards a world of digital quality measures in</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2105-3 00:13:54.611 --> 00:13:58.116 <v Sama, Danny>which they make fire API calls and calculate the measures themselves.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2105-4 00:13:58.116 --> 00:13:59.518 <v Sama, Danny>So getting ahead of getting.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2145-0 00:13:59.518 --> 00:14:02.930 <v Sama, Danny>Our data ready for that I think gets to the the points you're making about</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2145-1 00:14:02.930 --> 00:14:06.297 <v Sama, Danny>ensuring that we have an clear and accurate medical record to respond and</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2145-2 00:14:06.297 --> 00:14:09.891 <v Sama, Danny>reflect the quality of care we provide. But the real kind of clinical use case</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2145-3 00:14:09.891 --> 00:14:11.438 <v Sama, Danny>that we're embarking on now and I.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2153-0 00:14:11.438 --> 00:14:12.358 <v Sama, Danny>Will say this has been a journey.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2155-0 00:14:12.358 --> 00:14:13.798 <v Sama, Danny>We're still on the path to build out.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2197-0 00:14:14.108 --> 00:14:18.850 <v Sama, Danny>This fire server and and really get it live and operational with with real time</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2197-1 00:14:18.850 --> 00:14:22.170 <v Sama, Danny>production data. But we started planning out a use case</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2197-2 00:14:22.170 --> 00:14:26.616 <v Sama, Danny>for rebuilding the current ML model that's been embedded in our EHR for Ed</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2197-3 00:14:26.616 --> 00:14:29.758 <v Sama, Danny>Triage use case. So patients come into the emergency</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2197-4 00:14:29.758 --> 00:14:30.588 <v Sama, Danny>department we.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2238-0 00:14:30.588 --> 00:14:34.937 <v Sama, Danny>Want to provide the triage staff a quick score risk score based on the factors and</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2238-1 00:14:34.937 --> 00:14:39.128 <v Sama, Danny>of data that are in the EHR at the moment, including some textual components of</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2238-2 00:14:39.128 --> 00:14:41.748 <v Sama, Danny>notes from prior visits as well as documentation.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2241-0 00:14:41.748 --> 00:14:43.228 <v Sama, Danny>The nurses might put in at that moment.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2284-0 00:14:43.828 --> 00:14:47.075 <v Sama, Danny>And so right now we have a model that's running on Prem,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2284-1 00:14:47.075 --> 00:14:50.721 <v Sama, Danny>but we think there's opportunities to leverage things like Gen.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2284-2 00:14:50.721 --> 00:14:55.222 <v Sama, Danny>AI and LLM and things like the the kind of modern foundation models that might</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2284-3 00:14:55.222 --> 00:14:58.868 <v Sama, Danny>exist and be available in the cloud to kind of improve the ACC.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2292-0 00:14:59.068 --> 00:15:01.348 <v Sama, Danny>And the usefulness of that score.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2307-0 00:15:01.428 --> 00:15:04.200 <v Sama, Danny>And so that's our that's our first use case.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2307-1 00:15:04.200 --> 00:15:07.588 <v Sama, Danny>We're planning to make inferences using fire API data.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2322-0 00:15:08.438 --> 00:15:10.995 <v Sama, Danny>And we'll train the model in the cloud based on historical data,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2322-1 00:15:10.995 --> 00:15:13.238 <v Sama, Danny>but then run the model and deploy it again in the cloud.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2344-0 00:15:13.548 --> 00:15:16.996 <v Sama, Danny>Outweigh would make the API call get all the data almost needed,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2344-1 00:15:16.996 --> 00:15:20.868 <v Sama, Danny>run an inference and then provide that in real time to the triage staff.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2377-0 00:15:21.648 --> 00:15:25.792 <v Jordan Cooper>I wanna circle back kind of almost to an academic topic for a second.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2377-1 00:15:25.792 --> 00:15:29.995 <v Jordan Cooper>The third value proposition, the public health COVID API to figure out</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2377-2 00:15:29.995 --> 00:15:33.488 <v Jordan Cooper>the national incidence. Not going to help the bottom line.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2382-0 00:15:33.488 --> 00:15:35.848 <v Jordan Cooper>Northwestern, but maybe good for the whole country.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2389-0 00:15:36.408 --> 00:15:39.088 <v Jordan Cooper>That's the thing I'm going to ask my next question in so.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2393-0 00:15:40.998 --> 00:15:41.198 <v Jordan Cooper>The.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2396-0 00:15:43.678 --> 00:15:43.878 <v Jordan Cooper>OK.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2410-0 00:15:43.878 --> 00:15:47.953 <v Jordan Cooper>So for example, ChatGPT is owned by open AI and Microsoft</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2410-1 00:15:47.953 --> 00:15:49.358 <v Jordan Cooper>has a stake in that.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2432-0 00:15:49.708 --> 00:15:55.826 <v Jordan Cooper>And they license out copilot and you can take the copilot instance on your own</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2432-1 00:15:55.826 --> 00:15:56.988 <v Jordan Cooper>private server.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2457-0 00:15:56.988 --> 00:16:01.327 <v Jordan Cooper>Keep your Phi private and then train your own models, for example,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2457-1 00:16:01.327 --> 00:16:05.148 <v Jordan Cooper>to create this quick risk score in the Ed at Northwestern.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2469-0 00:16:05.668 --> 00:16:08.577 <v Jordan Cooper>But then you know, 2500 healthcare organizations may be</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2469-1 00:16:08.577 --> 00:16:09.668 <v Jordan Cooper>doing the same thing.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2476-0 00:16:09.668 --> 00:16:13.988 <v Jordan Cooper>There seems to be a lot of redundancy of effort.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2479-0 00:16:14.578 --> 00:16:14.778 <v Sama, Danny>Yeah.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2495-0 00:16:14.798 --> 00:16:17.891 <v Jordan Cooper>Potentially this could be a more efficient process of everyone that were</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2495-1 00:16:17.891 --> 00:16:19.798 <v Jordan Cooper>to collaborate. Of course the risk would be.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2514-0 00:16:20.228 --> 00:16:24.699 <v Jordan Cooper>HIPAA violations with Phi and potentially data getting out there and not used for</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2514-1 00:16:24.699 --> 00:16:27.588 <v Jordan Cooper>patient care, but for profitability in some company.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2527-0 00:16:27.828 --> 00:16:30.685 <v Jordan Cooper>So I'd like to just ask you for kind of a fun second,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2527-1 00:16:30.685 --> 00:16:32.908 <v Jordan Cooper>just to depart from our jobs for a moment.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2530-0 00:16:34.478 --> 00:16:35.118 <v Jordan Cooper>What would?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2566-0 00:16:37.278 --> 00:16:41.683 <v Jordan Cooper>Be a way of is there any way you can envision of collaborating with other</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2566-1 00:16:41.683 --> 00:16:46.563 <v Jordan Cooper>healthcare delivery organizations so that not each organization needs to reinvent</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2546-0 00:16:42.388 --> 00:16:42.708 <v Sama, Danny>Yeah.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2566-2 00:16:46.563 --> 00:16:49.718 <v Jordan Cooper>the wheel training essentially copilot on their own?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2577-0 00:16:50.108 --> 00:16:54.068 <v Jordan Cooper>Own data to get a use case as applicable everywhere.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2594-0 00:16:54.228 --> 00:16:57.352 <v Sama, Danny>Yeah. I mean, I think it's the to answer that question</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2594-1 00:16:57.352 --> 00:17:01.384 <v Sama, Danny>is another proof point for the investments and kind of the adoption of</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2594-2 00:17:01.384 --> 00:17:01.668 <v Sama, Danny>fire.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2595-0 00:17:01.668 --> 00:17:02.588 <v Sama, Danny>The reason?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2613-0 00:17:02.588 --> 00:17:07.691 <v Sama, Danny>The challenges that we have with collaborating and kind of making models</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2613-1 00:17:07.691 --> 00:17:09.788 <v Sama, Danny>reusable is is the data right?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2655-0 00:17:09.788 --> 00:17:12.337 <v Sama, Danny>Data is not even if you're on the same same EHR.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2655-1 00:17:12.337 --> 00:17:15.928 <v Sama, Danny>One hospital's data is going to look different than other hospitals,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2655-2 00:17:15.928 --> 00:17:19.570 <v Sama, Danny>even on the same same platform, and so fire as kind of the, you know,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2655-3 00:17:19.570 --> 00:17:23.628 <v Sama, Danny>as was intended as an interoperability standard, should provide kind of that.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2691-0 00:17:23.908 --> 00:17:27.005 <v Sama, Danny>That that playground of where we can kind of look at data the same across</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2691-1 00:17:27.005 --> 00:17:30.187 <v Sama, Danny>institutions now full transparency, I don't think we're there today, right.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2691-2 00:17:30.187 --> 00:17:33.493 <v Sama, Danny>You still make a fiery pick call one institution make the same AP call another</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2691-3 00:17:33.493 --> 00:17:35.628 <v Sama, Danny>one's and you might get slightly different levels.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2698-0 00:17:35.628 --> 00:17:37.148 <v Sama, Danny>Of completeness and things like that.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2723-0 00:17:37.468 --> 00:17:42.246 <v Sama, Danny>But if we as an as a help as an industry further adopted and and move towards that</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2723-1 00:17:42.246 --> 00:17:45.182 <v Sama, Danny>kind of vision, then you could see the ability for</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2723-2 00:17:45.182 --> 00:17:45.988 <v Sama, Danny>collaboration.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2726-0 00:17:45.988 --> 00:17:46.508 <v Sama, Danny>Hey, we are.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2735-0 00:17:46.508 --> 00:17:48.068 <v Sama, Danny>We all have the same our data in the same format.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2740-0 00:17:48.068 --> 00:17:50.228 <v Sama, Danny>Let's let's bring it together with the right, you know.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2746-0 00:17:51.038 --> 00:17:53.198 <v Sama, Danny>Privacy and security and consent from patients.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2777-0 00:17:53.548 --> 00:17:57.426 <v Sama, Danny>And build the model together or and this is where I think the cloud providers are</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2777-1 00:17:57.426 --> 00:18:00.311 <v Sama, Danny>really banking on. Let's build a marketplace of models where</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2777-2 00:18:00.311 --> 00:18:03.148 <v Sama, Danny>we may have built a model that works. It's using fire data.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2794-0 00:18:03.148 --> 00:18:05.199 <v Sama, Danny>Hey, let's make it available in some sort of</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2794-1 00:18:05.199 --> 00:18:08.390 <v Sama, Danny>marketplace for other organizations to leverage and deploy into their</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2794-2 00:18:08.390 --> 00:18:09.028 <v Sama, Danny>organizations.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2799-0 00:18:09.028 --> 00:18:11.028 <v Sama, Danny>They don't have to start from scratch again.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2815-0 00:18:11.028 --> 00:18:14.481 <v Sama, Danny>The key there is the data has to look the same and that's why the embrace of fire</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2815-1 00:18:14.481 --> 00:18:15.028 <v Sama, Danny>is important.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2852-0 00:18:15.788 --> 00:18:18.582 <v Jordan Cooper>The marketplace, actually this comes kind of full circle</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2852-1 00:18:18.582 --> 00:18:21.426 <v Jordan Cooper>to an earlier conversation, which is earlier part of this</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2852-2 00:18:21.426 --> 00:18:24.171 <v Jordan Cooper>conversation, which is maybe instead of having a one to</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2852-3 00:18:24.171 --> 00:18:26.573 <v Jordan Cooper>2% margin as a healthcare delivery organization,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2852-4 00:18:26.573 --> 00:18:30.348 <v Jordan Cooper>you're getting out of the data center business, but you're getting into the.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2867-0 00:18:30.348 --> 00:18:33.592 <v Jordan Cooper>Software development LLM. Business and you can license out the</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2867-1 00:18:33.592 --> 00:18:35.188 <v Jordan Cooper>model that you create to other.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2890-0 00:18:35.348 --> 00:18:39.410 <v Jordan Cooper>Organizations to buy and that can generate a new revenue stream and</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2890-1 00:18:39.410 --> 00:18:43.950 <v Jordan Cooper>therefore demonstrate the profitability or ROI of investing in fire care to</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2890-2 00:18:43.950 --> 00:18:44.428 <v Jordan Cooper>comment.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2920-0 00:18:44.688 --> 00:18:47.711 <v Sama, Danny>Yeah, absolutely. I think that is an aspiration for a lot</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2920-1 00:18:47.711 --> 00:18:52.038 <v Sama, Danny>of organizations. You know, to your point, every every health system is looking to</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2920-2 00:18:52.038 --> 00:18:55.895 <v Sama, Danny>diversify some revenue streams and looking at things like innovation as a</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2920-3 00:18:55.895 --> 00:18:58.918 <v Sama, Danny>place to do that. And I and absolutely I think I can see.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2934-0 00:18:58.918 --> 00:19:01.567 <v Sama, Danny>A world now that again, this is where I do think fire going to</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2934-1 00:19:01.567 --> 00:19:02.408 <v Sama, Danny>become so important.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2947-0 00:19:02.408 --> 00:19:07.728 <v Sama, Danny>It's really hard to do that if you have to retrain the data on every organization.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2952-0 00:19:07.728 --> 00:19:08.768 <v Sama, Danny>They're not even just retrain.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2955-0 00:19:08.768 --> 00:19:10.168 <v Sama, Danny>You actually have to extract the data.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2963-0 00:19:11.198 --> 00:19:13.678 <v Sama, Danny>Individually because the data's not structured the same.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2992-0 00:19:14.068 --> 00:19:16.639 <v Sama, Danny>But if we can embrace a standard like fire,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2992-1 00:19:16.639 --> 00:19:21.432 <v Sama, Danny>there's an opportunity to eliminate that step and kind of allow the scale of kind</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2992-2 00:19:21.432 --> 00:19:23.068 <v Sama, Danny>of that marketplace to grow.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/2994-0 00:19:24.638 --> 00:19:24.918 <v Sama, Danny>Quickly.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3016-0 00:19:25.228 --> 00:19:28.796 <v Jordan Cooper>So I have kind of one doozy of a follow up question.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3016-1 00:19:28.796 --> 00:19:32.028 <v Jordan Cooper>As we approach the end of this podcast episode.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3031-0 00:19:32.468 --> 00:19:37.344 <v Jordan Cooper>We've covered fire, have covered cloud, we've covered a wide range of of topics</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3031-1 00:19:37.344 --> 00:19:38.868 <v Jordan Cooper>within those two buckets.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3042-0 00:19:40.438 --> 00:19:42.721 <v Jordan Cooper>You know, but everyone knows about GEICO garbage in,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3042-1 00:19:42.721 --> 00:19:43.238 <v Jordan Cooper>garbage out.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3069-0 00:19:44.958 --> 00:19:49.200 <v Jordan Cooper>How what measures is northwestern medicine taking to ensure that your data</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3069-1 00:19:49.200 --> 00:19:53.838 <v Jordan Cooper>is clean, that you have normalized data, aggregated data, deduplicated data that?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3062-0 00:19:50.318 --> 00:19:50.518 <v Sama, Danny>Yeah.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3089-0 00:19:54.148 --> 00:19:58.155 <v Jordan Cooper>You know as much as these, you know, embracing these larger models and the</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3089-1 00:19:58.155 --> 00:20:00.933 <v Jordan Cooper>integrations. They're only as good as the data that</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3089-2 00:20:00.933 --> 00:20:01.948 <v Jordan Cooper>they're trained on.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3096-0 00:20:01.948 --> 00:20:03.868 <v Jordan Cooper>So how to ensure that you have clean data?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3093-0 00:20:02.268 --> 00:20:02.468 <v Sama, Danny>Yeah.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3102-0 00:20:04.508 --> 00:20:06.308 <v Sama, Danny>Yeah, it's it's a huge challenge.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3138-0 00:20:06.418 --> 00:20:10.496 <v Sama, Danny>Can't pretend that we have the answer, but we are focusing on data quality as</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3138-1 00:20:10.496 --> 00:20:14.836 <v Sama, Danny>part of our strategy and kind of building it upfront as the data lands and the the</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3138-2 00:20:14.836 --> 00:20:17.607 <v Sama, Danny>data lake, how do we build the right kind of quality</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3138-3 00:20:17.607 --> 00:20:19.698 <v Sama, Danny>tests and scripts and compare that data?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3154-0 00:20:21.268 --> 00:20:24.228 <v Sama, Danny>To kind of the source of truth data to make sure we have completeness and</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3154-1 00:20:24.228 --> 00:20:24.588 <v Sama, Danny>accuracy.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3175-0 00:20:24.588 --> 00:20:29.452 <v Sama, Danny>I actually think this could be an opportunity for llms to really help us.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3175-1 00:20:29.452 --> 00:20:33.988 <v Sama, Danny>Is llms have the opportunity to help with the normalization of data.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3198-0 00:20:34.338 --> 00:20:36.782 <v Sama, Danny>Right. If you look at individual hospitals,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3198-1 00:20:36.782 --> 00:20:40.281 <v Sama, Danny>medication data, right, there's there's thousands of rows just</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3198-2 00:20:40.281 --> 00:20:43.058 <v Sama, Danny>for this, for one, medication for Tylenol, right?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3235-0 00:20:43.058 --> 00:20:46.855 <v Sama, Danny>Thousands of rolls of different variations of Tylenol and LLM might be</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3235-1 00:20:46.855 --> 00:20:49.636 <v Sama, Danny>really useful to say, hey, I'm looking for Tylenol.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3235-2 00:20:49.636 --> 00:20:52.738 <v Sama, Danny>I I'm going to read through all those. I'm going to pick,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3235-3 00:20:52.738 --> 00:20:56.802 <v Sama, Danny>find those thousand rows rather than having to individually map row to row.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3235-4 00:20:56.802 --> 00:20:57.818 <v Sama, Danny>I think that could.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3252-0 00:20:57.858 --> 00:21:00.854 <v Sama, Danny>Be a really promising next step for how LL Ms.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3252-1 00:21:00.854 --> 00:21:03.658 <v Sama, Danny>Enable kind of AI at scale on an old scale.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3267-0 00:21:04.018 --> 00:21:06.997 <v Sama, Danny>Something we're starting to explore and have didn't done it internally,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3267-1 00:21:06.997 --> 00:21:07.618 <v Sama, Danny>but we haven't.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3282-0 00:21:08.058 --> 00:21:11.423 <v Sama, Danny>Kind of operationalized it yet, but we're looking forward to kind of</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3282-1 00:21:11.423 --> 00:21:13.618 <v Sama, Danny>taking that tactic as we as we move forward.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3289-0 00:21:14.398 --> 00:21:15.438 <v Jordan Cooper>Thank you, Danny.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3304-0 00:21:15.438 --> 00:21:19.068 <v Jordan Cooper>I have no more questions for you, but I'd like to offer you an opportunity</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3304-1 00:21:19.068 --> 00:21:20.278 <v Jordan Cooper>to speak to our audience.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3310-0 00:21:20.438 --> 00:21:23.838 <v Jordan Cooper>You they've just been listening to this conversation about using.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3316-0 00:21:25.388 --> 00:21:26.508 <v Jordan Cooper>Fire as a gateway to Gen.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3319-0 00:21:26.508 --> 00:21:26.588 <v Jordan Cooper>AI.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3324-0 00:21:26.588 --> 00:21:28.948 <v Jordan Cooper>Any final words of Wis?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3333-0 00:21:28.948 --> 00:21:32.608 <v Jordan Cooper>Parting words of wisdom that you'd like to impart upon your peers across the</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3333-1 00:21:32.608 --> 00:21:32.988 <v Jordan Cooper>country.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3356-0 00:21:33.888 --> 00:21:36.088 <v Sama, Danny>Yeah. I mean, I think the one thing is that</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3356-1 00:21:36.088 --> 00:21:39.888 <v Sama, Danny>traditionally fire is thought of as a information exchange standard, right?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3360-0 00:21:40.048 --> 00:21:41.328 <v Sama, Danny>And that's what it's built for, right?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3365-0 00:21:41.328 --> 00:21:43.128 <v Sama, Danny>API calls to exchange information.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3391-0 00:21:43.568 --> 00:21:47.740 <v Sama, Danny>I think growing and we're seeing this from from big platforms like the cloud</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3391-1 00:21:47.740 --> 00:21:50.287 <v Sama, Danny>providers, the idea of fire for a persistence,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3391-2 00:21:50.287 --> 00:21:52.888 <v Sama, Danny>how do we also persist the data in a data lake?</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3395-0 00:21:52.888 --> 00:21:54.408 <v Sama, Danny>Build an analytics platform.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3407-0 00:21:54.408 --> 00:21:59.008 <v Sama, Danny>Build a platform by which we can model create models off of fire based data.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3416-0 00:21:59.208 --> 00:22:00.488 <v Sama, Danny>I think is the growing trend.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3422-0 00:22:00.728 --> 00:22:03.568 <v Sama, Danny>So if you aren't, you know, well versed on fire.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3428-0 00:22:04.018 --> 00:22:04.818 <v Sama, Danny>And are interested.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3434-0 00:22:04.818 --> 00:22:07.058 <v Sama, Danny>I would definitely take it from both lenses. Think about it.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3472-0 00:22:07.058 --> 00:22:11.276 <v Sama, Danny>How how can fire be useful for to me for exchanging data with with other</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3472-1 00:22:11.276 --> 00:22:15.898 <v Sama, Danny>organizations other entities but also how to use it for kind of as an analytics</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3472-2 00:22:15.898 --> 00:22:20.694 <v Sama, Danny>data model and and hope that the industry buys into the vision as we do in that we</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3472-3 00:22:20.694 --> 00:22:21.098 <v Sama, Danny>see it.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3478-0 00:22:21.098 --> 00:22:22.138 <v Sama, Danny>Kind of grow in its adoption.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3487-0 00:22:23.618 --> 00:22:25.098 <v Jordan Cooper>Thank you, Danny.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3506-0 00:22:25.098 --> 00:22:27.746 <v Jordan Cooper>That for our listeners has been Danny Sama,</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3506-1 00:22:27.746 --> 00:22:31.418 <v Jordan Cooper>the VP and Chief Digital executive of Northwestern Medicine.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3509-0 00:22:31.418 --> 00:22:32.778 <v Jordan Cooper>Danny, I appreciate your time.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3511-0 00:22:32.778 --> 00:22:33.698 <v Jordan Cooper>Thank you for joining us.</v>

b0ad4a3b-725b-479e-bd24-d99a7854f012/3515-0 00:22:33.948 --> 00:22:34.828 <v Sama, Danny>Thank you for having me.</v>