Gabriel Covarrubias: One of the big shifts that our
Gabriel Covarrubias: manufacturers implemented in the last few
Gabriel Covarrubias: months is now, instead of looking through
Gabriel Covarrubias: video, we can talk or text into our VMS
Gabriel Covarrubias: software and we could say I'm looking for a
Gabriel Covarrubias: gentleman with a white t-shirt and blue
Gabriel Covarrubias: jeans on and blonde hair, and it's going to
Gabriel Covarrubias: pull up that video in seconds.
Gabriel Covarrubias: Oh my gosh.
Gabriel Covarrubias: And it's going to scrub all of the cameras
Gabriel Covarrubias: on that account or the selected cameras
Gabriel Covarrubias: that you choose from.
Gabriel Covarrubias: So, going to that video investigation piece,
Gabriel Covarrubias: we've really expedited that process tenfold.
Mark Haney: That's incredible.
Mark Haney: That is yes.
Mark Haney: This is the Mark Haney Show, on a mission
Mark Haney: to ignite the entrepreneurial revolution
Mark Haney: right here in the hometown we love.
Mark Haney: We do that by building the Backyard
Mark Haney: Advantage, which is really working on
Mark Haney: building the most connected community in
Mark Haney: the world for local entrepreneurs.
Mark Haney: It's based around this culture of love and
Mark Haney: you know I love entrepreneurs and sharing
Mark Haney: the story of entrepreneurs is something
Mark Haney: that I feel like the most successful
Mark Haney: entrepreneurs should be on a pedestal and
Mark Haney: we need to share their story so it inspires
Mark Haney: the next one in line, and so today that is
Mark Haney: what we are doing.
Mark Haney: We have Gabriel Covarrubias.
Mark Haney: Did I pronounce your name right?
Gabriel Covarrubias: Yeah, that's really close Covarrubias.
Gabriel Covarrubias: Thank you.
Mark Haney: Covarrubias, and you know we have kind of
Mark Haney: got to know each other.
Mark Haney: We met each other at a UCP fundraiser a few
Mark Haney: months back and it turns out we are kind of
Mark Haney: from the same industry initially security
Mark Haney: cameras, and there was a little bit of a
Mark Haney: bond over that, but we just started bonding
Mark Haney: too over family and discussing kind of like
Mark Haney: some of the things that dads and I'm a
Mark Haney: grandpa now as well, but you know that we
Mark Haney: go through and dogs.
Mark Haney: So you're a dog guy and I wouldn't call
Mark Haney: myself a dog guy, that we go through and
Mark Haney: dogs.
Mark Haney: So uh, yeah, so you're a dog guy and I
Mark Haney: wouldn't call myself a dog guy, but we've
Mark Haney: got a bunch of dogs at our property.
Mark Haney: So, uh, uh, I want to start the show by
Mark Haney: talking a little bit about that, because I,
Mark Haney: we started the show before you and I really
Mark Haney: got into this and for the audience, this is
Mark Haney: how it came up.
Mark Haney: So about 40 minutes ago, you know, we had
Mark Haney: just celebrated a nice family win.
Mark Haney: I went home, worked out and, you know, sat
Mark Haney: in the sauna.
Mark Haney: I get up and decide I'm going to go for a
Mark Haney: ride in my Jeep with my wife because we're
Mark Haney: getting some new gates put on the you know,
Mark Haney: at our property, and so I jump in the Jeep
Mark Haney: to drive her across to go look at it.
Mark Haney: And we have, like there's a bunch of dogs
Mark Haney: on the property but there's like three or
Mark Haney: four of them like to chase the Jeep and so
Mark Haney: they're chasing the Jeep and I'm going
Mark Haney: pretty slow and so we look at the gates and
Mark Haney: we're pulling away.
Mark Haney: I'm going maybe like one mile an hour and
Mark Haney: this one dog, that's like super fast.
Mark Haney: All of a sudden I hear yelping oh no, what
Mark Haney: happened?
Mark Haney: I could feel it under the Jeep, the dog had
Mark Haney: got under the Jeep somehow and I was only
Mark Haney: going about one mile an hour.
Mark Haney: But the dog comes out limping and I just
Mark Haney: felt like crap.
Mark Haney: Went to put the dog in the Jeep so we could
Mark Haney: take it to the vet or get it checked out or
Mark Haney: whatever.
Mark Haney: And it was my son's dog and it bit me and
Mark Haney: so I've got this bandage and so I scrambled
Mark Haney: to get here in the show, um, while
Mark Haney: everybody's dealing with the dog taking it
Mark Haney: to the vet.
Mark Haney: But, um, just, you know life of, uh, you
Mark Haney: know real world life.
Mark Haney: You know entrepreneurs and you know we all
Mark Haney: have these things that like, uh, great day
Mark Haney: becomes this, you know really bad day and
Mark Haney: now it's a great day again because I'm
Mark Haney: talking to Gabe, but, um, anyway, thanks
Mark Haney: for coming on the show, but you have a lab
Mark Haney: and a golden retriever, yeah, yeah.
Gabriel Covarrubias: So I've got two senior dogs, I like to call
Gabriel Covarrubias: them.
Gabriel Covarrubias: I've got my rescue.
Gabriel Covarrubias: She's approximately 13 years old.
Gabriel Covarrubias: She's our golden retriever.
Gabriel Covarrubias: Uh, absolutely love her.
Gabriel Covarrubias: We've had her for about five years.
Gabriel Covarrubias: And then our family dog that we got when he
Gabriel Covarrubias: was a puppy, it's our black lab.
Gabriel Covarrubias: He turns 10 in October, so interesting.
Mark Haney: I've been bit one other time in my life and
Mark Haney: it was by a black lab, but we have three
Mark Haney: yellow labs, so they're white, whitish in
Mark Haney: color.
Mark Haney: What's the demeanor of your black lab?
Mark Haney: Is that a?
Mark Haney: It sounds like a 10-year-old dog.
Mark Haney: Is it super friendly towards people and
Mark Haney: that kind of thing.
Gabriel Covarrubias: Yeah, super, super friendly.
Gabriel Covarrubias: This guy will lick your hand, although far
Gabriel Covarrubias: from biting it.
Gabriel Covarrubias: Wow.
Gabriel Covarrubias: And what's interesting about him?
Gabriel Covarrubias: At 10 years old, anytime he meets somebody
Gabriel Covarrubias: you think it's the first time he's ever
Gabriel Covarrubias: been introduced to humans Because he gets
Gabriel Covarrubias: so excited about any new scent he just like
Gabriel Covarrubias: will just start like not really barking,
Gabriel Covarrubias: but kind of yapping with excitement, almost
Gabriel Covarrubias: like a cry like pet me, pet me, please give
Gabriel Covarrubias: me attention.
Mark Haney: Oh, wow Sounds like a super cool dog and
Mark Haney: our three yellow labs sounds like they have
Mark Haney: a very similar demeanor.
Mark Haney: They're super friendly.
Mark Haney: They bark at the Amazon guy or whatever,
Mark Haney: but then he comes up and they're all happy
Mark Haney: to see him.
Mark Haney: Actually, they're just barking.
Mark Haney: I don't know why.
Gabriel Covarrubias: Yeah, same with this guy.
Gabriel Covarrubias: He barks to make noise, but if he actually
Gabriel Covarrubias: sees a person, he's just going to run up to
Gabriel Covarrubias: you and want you to pat on the back.
Mark Haney: What made you decide to rescue the dog?
Mark Haney: Did you grow up being a dog lover type guy?
Gabriel Covarrubias: Yeah, interesting story.
Gabriel Covarrubias: So my wife and I are just total animal
Gabriel Covarrubias: people and that that's you know, gone down
Gabriel Covarrubias: to our children.
Gabriel Covarrubias: Uh, the unfortunate reality is my stepmom
Gabriel Covarrubias: passed away in 2020, and so in her wishes
Gabriel Covarrubias: was that one of the children take care of
Gabriel Covarrubias: her dog.
Gabriel Covarrubias: Okay, and so that's where we inherited the
Gabriel Covarrubias: black lab, and uh yeah, so the rest has
Gabriel Covarrubias: been history with her.
Gabriel Covarrubias: We brought her in immediately and she's
Gabriel Covarrubias: been taken in as one of the family members
Gabriel Covarrubias: and you've got little kids, so they're
Gabriel Covarrubias: probably great with those little kids.
Gabriel Covarrubias: Oh yeah.
Mark Haney: Yeah, that's how our dogs are too.
Mark Haney: It's a.
Mark Haney: It's a good thing, and I hadn't had a dog
Mark Haney: for a long time since my kids were younger,
Mark Haney: and when COVID hit, we went out and got
Mark Haney: some yellow labs and you know my wife's in
Mark Haney: heaven.
Mark Haney: So I'm now I know nobody's mad at me for
Mark Haney: running over the dog, but everybody feels
Mark Haney: really bad about it.
Mark Haney: So it's a tough deal.
Mark Haney: But this show is not really about running
Mark Haney: over your dog.
Gabriel Covarrubias: Although there are ups and downs in
Gabriel Covarrubias: entrepreneurship.
Mark Haney: Today was an up and a down.
Mark Haney: It started off as a great day and now it's
Mark Haney: ended up being this weird day.
Mark Haney: So thanks for I know I was a couple minutes
Mark Haney: late for the show, so thanks for sticking
Mark Haney: around and let's share your story Now.
Mark Haney: You built a business in security cameras,
Mark Haney: which is intriguing to me as a security
Mark Haney: camera guy.
Mark Haney: Let's talk about your journey.
Mark Haney: Tell me about this journey into
Mark Haney: entrepreneurship, and the name of your
Mark Haney: company is MSC Integration.
Mark Haney: It was Mr Security Cameras, right, or is it?
Gabriel Covarrubias: still that that is correct.
Gabriel Covarrubias: Yeah, so it's still Mr Security Camera Inc.
Gabriel Covarrubias: We're just doing business as MSC
Gabriel Covarrubias: integration Gotcha, and that change
Gabriel Covarrubias: actually came about four or five years ago
Gabriel Covarrubias: as we started offering a lot more than just
Gabriel Covarrubias: video surveillance and security cameras.
Gabriel Covarrubias: The business started doing card access,
Gabriel Covarrubias: intrusion detection systems, live video
Gabriel Covarrubias: monitoring, anything that really
Gabriel Covarrubias: encompasses security needed for a business,
Gabriel Covarrubias: and so we felt a name change was necessary
Gabriel Covarrubias: to help express kind of who we are, what we
Gabriel Covarrubias: do and how we're going to do it.
Gabriel Covarrubias: But the parent company is still Mr Security
Gabriel Covarrubias: Camera Inc and we still hold true to that.
Gabriel Covarrubias: Hence the MSC is just a play on words.
Mark Haney: Okay, I didn't even catch what that stood
Mark Haney: for.
Mark Haney: Okay, well, I like the name, mr Security
Mark Haney: Cameras, because it's I mean, it's to the
Mark Haney: point.
Mark Haney: It's like if you think you, if you have an
Mark Haney: incident and you want to get some cameras,
Mark Haney: okay, well, these guys are Mr Security
Mark Haney: Camera, it's not wannabe security camera
Mark Haney: dude.
Mark Haney: And you, your company's really grown over
Mark Haney: the years and I think you may have worked
Mark Haney: with one of our companies is we do video
Mark Haney: surveillance in casinos and I know so I
Mark Haney: know you do like big jobs.
Mark Haney: You know we do pretty much enterprise type
Mark Haney: video security and then we do a little bit
Mark Haney: of that card access and some of that stuff
Mark Haney: too.
Mark Haney: But you've built quite a business of a
Mark Haney: variety of, I guess, industry verticals.
Mark Haney: So maybe tell me about the different parts
Mark Haney: of your business and the different customer
Mark Haney: types.
Gabriel Covarrubias: Yeah.
Gabriel Covarrubias: So originally on back in the early days of
Gabriel Covarrubias: Mr Security Camera, we were primarily a
Gabriel Covarrubias: residential service company.
Gabriel Covarrubias: To your point, we were the guys that if you
Gabriel Covarrubias: had something security related for video,
Gabriel Covarrubias: you called us, we were Mr Security, and
Gabriel Covarrubias: that really carried us through and that
Gabriel Covarrubias: started like as a side gig for you.
Gabriel Covarrubias: You called us, we were Mr Security, and
Gabriel Covarrubias: that really carried us through and that
Gabriel Covarrubias: started like as a side gig for you.
Gabriel Covarrubias: Right, it did.
Gabriel Covarrubias: It did, yeah, it really started.
Gabriel Covarrubias: I was in transitioning from another
Gabriel Covarrubias: business this is actually the fourth
Gabriel Covarrubias: business I've started in my career and I
Gabriel Covarrubias: was transitioning out of a business selling
Gabriel Covarrubias: it back to my original partner at the time,
Gabriel Covarrubias: just trying to figure out what I was going
Gabriel Covarrubias: to do.
Gabriel Covarrubias: I was just doing some like side gigs,
Gabriel Covarrubias: working with some friends and you know we
Gabriel Covarrubias: were doing some Craigslisting, essentially
Gabriel Covarrubias: installing security cameras for local bars
Gabriel Covarrubias: and restaurants and things unlicensed.
Gabriel Covarrubias: Didn't quite know what we were doing, but
Gabriel Covarrubias: just having fun doing it and that's what
Gabriel Covarrubias: got us started.
Gabriel Covarrubias: And in 2014, when we became a licensed
Gabriel Covarrubias: contractor for Mr Security Camera Inc.
Gabriel Covarrubias: We focused on that residential market,
Gabriel Covarrubias: providing that quick turnaround.
Gabriel Covarrubias: You can call us today.
Gabriel Covarrubias: We're going to be out there tomorrow pretty
Gabriel Covarrubias: much installing cameras getting your house
Gabriel Covarrubias: protected.
Gabriel Covarrubias: As that progressed over the years, in 2017,
Gabriel Covarrubias: we made the shift to go from straight
Gabriel Covarrubias: business to business and our primary
Gabriel Covarrubias: vertical now is going to be multifamily
Gabriel Covarrubias: housing and light distribution warehouses.
Mark Haney: Okay, I'm going to take the listeners down
Mark Haney: a little bit of a memory lane.
Mark Haney: Some may know this, but so when I got into
Mark Haney: security cameras, it was 1992.
Mark Haney: It was way back when, and it the people
Mark Haney: that were in security cameras were doing it
Mark Haney: totally on the side.
Mark Haney: There really weren't too many security
Mark Haney: camera specialists.
Mark Haney: You had these alarm companies, right.
Mark Haney: So, like a security company that does a
Mark Haney: alarm, maybe a fire alarm, you know they
Mark Haney: people started asking them for security
Mark Haney: cameras and so they learned how to be
Mark Haney: security camera installers.
Mark Haney: Maybe there's an electrical contractor and
Mark Haney: he gets a call, you know, okay, yeah, I can
Mark Haney: figure it out.
Mark Haney: And so when I got in at that time, and
Mark Haney: because my mom and dad had owned a TV shop
Mark Haney: when I was a kid, the security camera thing
Mark Haney: I won't say it was easier for me, but I was
Mark Haney: sort of attracted to it in a way, and
Mark Haney: that's predominantly why we, you know,
Mark Haney: built our, you know, we had a handful of
Mark Haney: security camera companies, but very, very,
Mark Haney: very focused on security cameras versus,
Mark Haney: you know, everything associated with
Mark Haney: security and that, and deciding to
Mark Haney: specialize, at least at that time, ended up,
Mark Haney: I guess, being a blessing for us.
Mark Haney: So now you get into, take back to 2014 when
Mark Haney: you first started getting into this Walk me
Mark Haney: through that, so it becomes an official
Mark Haney: business and you started off with the
Mark Haney: residential site and maybe bars and small
Mark Haney: businesses.
Mark Haney: Was there a turning point in there where
Mark Haney: you said, wow, I'm really onto something
Mark Haney: and I can really expand?
Gabriel Covarrubias: Yeah, actually, the turning point happened
Gabriel Covarrubias: prior to us making it an official business,
Gabriel Covarrubias: back in 2023,.
Gabriel Covarrubias: We started getting into some customers
Gabriel Covarrubias: commercial customers that I started.
Gabriel Covarrubias: The light bulb started to turn on and I
Gabriel Covarrubias: said, wow, there is something here.
Gabriel Covarrubias: There's a need in our local market, people
Gabriel Covarrubias: that are not servicing it effectively.
Gabriel Covarrubias: Going back, to, the types of companies that
Gabriel Covarrubias: were offering the service were kind of one
Gabriel Covarrubias: man show alarm companies, and something
Gabriel Covarrubias: that we were hearing from our clientele
Gabriel Covarrubias: base at that time was they needed somebody
Gabriel Covarrubias: they can call that's going to answer the
Gabriel Covarrubias: phone, that's going to be able to provide
Gabriel Covarrubias: support and walk them through help when
Gabriel Covarrubias: they need it the most.
Gabriel Covarrubias: And that's what we based the business on.
Gabriel Covarrubias: And so when 2014 hit and the light bulb had
Gabriel Covarrubias: already turned on, at that point I said,
Gabriel Covarrubias: wow, we can do something here.
Gabriel Covarrubias: We have not necessarily a secret sauce.
Gabriel Covarrubias: Our secret sauce is communication.
Gabriel Covarrubias: We're going to be here and we're not going
Gabriel Covarrubias: to.
Gabriel Covarrubias: We're not going to be a fly by night
Gabriel Covarrubias: company.
Gabriel Covarrubias: And what also happened at that time in 2014,
Gabriel Covarrubias: we went from buying camera systems at
Gabriel Covarrubias: Costco and and installing them for you to
Gabriel Covarrubias: finding a distributor at that time, which
Gabriel Covarrubias: happened to be a company I think you might
Gabriel Covarrubias: have some association with Mark Northern
Gabriel Covarrubias: Video.
Gabriel Covarrubias: Yes, okay, yeah, so, interesting enough, I
Gabriel Covarrubias: went to one of our clients' facilities last
Gabriel Covarrubias: week at Tikert, and they still had the
Gabriel Covarrubias: original Northern Video PTZs.
Gabriel Covarrubias: We sold them back in 2014.
Mark Haney: Oh my gosh Still functioning Still.
Gabriel Covarrubias: great video quality, by the way.
Gabriel Covarrubias: 14 still functioning still great video
Gabriel Covarrubias: quality, by the way.
Gabriel Covarrubias: Uh, the server happened to to uh pass away
Gabriel Covarrubias: on us, okay, but the cameras have outlived.
Mark Haney: That cameras worked.
Mark Haney: Okay, that's good to hear.
Mark Haney: Uh, you know, keep kept in, because that's
Mark Haney: uh, that's that's pretty old.
Mark Haney: The northern cameras, yeah, yeah, I don't,
Mark Haney: they're not, so for anybody that might be
Mark Haney: listening.
Mark Haney: So I owned a company called northern video
Mark Haney: and it was actually a pro video company and
Mark Haney: we sold basically no security cameras and
Mark Haney: then we started selling Sony security
Mark Haney: cameras.
Mark Haney: Ultimately, we built it into like the
Mark Haney: largest independent security distributor in
Mark Haney: the country.
Mark Haney: It got bought by.
Mark Haney: We actually merged with another company and
Mark Haney: went on a roll-up strategy and bought a
Mark Haney: bunch of companies and became the largest
Mark Haney: security camera distributor in the country,
Mark Haney: and then we ended up getting bought a few
Mark Haney: more times later.
Mark Haney: After I left the company, it's now, I think,
Mark Haney: part of the largest distributorship in this
Mark Haney: realm in the world.
Mark Haney: Do you still buy your stuff there?
Mark Haney: We do, and that's Wesco now Wesco.
Mark Haney: Okay, I forgot the name of it.
Mark Haney: I don't deal with it anymore.
Mark Haney: I have my security camera company.
Mark Haney: Now I'm like a silent, whatever we want to
Mark Haney: say.
Mark Haney: I'm like a silent passive investor, if you
Mark Haney: will.
Mark Haney: My brother-in-law runs it, so I'm not up to
Mark Haney: date on where we get all our stuff these
Mark Haney: days.
Gabriel Covarrubias: Yeah, they still operate out of the
Gabriel Covarrubias: original Triad which was part of, I believe,
Gabriel Covarrubias: your roll up with Northern Video and Triad,
Gabriel Covarrubias: so they're still there in Natomas, wow, and
Gabriel Covarrubias: they've been a great partner for us.
Gabriel Covarrubias: We've been working with them since 2014.
Gabriel Covarrubias: That's great, do you?
Mark Haney: guys buy from ScanSource at all.
Gabriel Covarrubias: Very little.
Gabriel Covarrubias: I think that's where we we don't buy, we
Gabriel Covarrubias: buy most of our stuff directly from the
Gabriel Covarrubias: manufacturer.
Mark Haney: But when we have to buy something through
Mark Haney: distribution on the video side, I think we
Mark Haney: buy it from ScanSource, who got into the
Mark Haney: business, you know, late in the game,
Mark Haney: because they're like they have.
Mark Haney: They're just a distributor that got into
Mark Haney: video because they thought it was a.
Mark Haney: The video was an emerging technology, so
Mark Haney: interesting.
Gabriel Covarrubias: Yeah, we do a little bit with them.
Gabriel Covarrubias: Our go-to is going to be Wesco and then
Gabriel Covarrubias: direct with manufacturers such as Avigilon.
Gabriel Covarrubias: Okay, yeah, yeah.
Mark Haney: We deal somewhat with Avigilon as well.
Mark Haney: So now thinking about the technology, so
Mark Haney: it's interesting to think about how the
Mark Haney: technology has changed over the years.
Mark Haney: You know, back in 92, I kind of talked
Mark Haney: about people's reluctance to get into
Mark Haney: security cameras, and partially because
Mark Haney: they just weren't that good and maybe
Mark Haney: people were like kind of anti big brother.
Mark Haney: At that time People were like, oh, you know,
Mark Haney: I don't want cameras all over keeping an
Mark Haney: eye on everything.
Mark Haney: It was like almost they were worried about
Mark Haney: them being offensive to their customers and
Mark Haney: to uh, you know, to the populace.
Mark Haney: But now I think people want security
Mark Haney: cameras.
Mark Haney: If you're a patron, it makes us feel more
Mark Haney: safe when you know that you've got enough
Mark Haney: cameras up to keep track of stuff.
Gabriel Covarrubias: Well, most certainly.
Gabriel Covarrubias: I think the industry and market has shifted
Gabriel Covarrubias: 180 degree.
Gabriel Covarrubias: Now people want to go to places that they
Gabriel Covarrubias: know have an adequate video surveillance or
Gabriel Covarrubias: security system.
Gabriel Covarrubias: The world that we live in nowadays it's
Gabriel Covarrubias: gone from being the big brother to now
Gabriel Covarrubias: adding that layer of protection that, if
Gabriel Covarrubias: you're going to go out to a shopping center
Gabriel Covarrubias: or a shopping mall, knowing that there's
Gabriel Covarrubias: video surveillance everywhere you go, and
Gabriel Covarrubias: if you're out with your kids or your loved
Gabriel Covarrubias: ones, knowing that you have that little
Gabriel Covarrubias: extra layer of protection, provides that
Gabriel Covarrubias: peace of mind.
Mark Haney: You sort of get used to it.
Mark Haney: They're everywhere, they're ubiquitous.
Mark Haney: If you will and I don't know if you do this
Mark Haney: or not you know you hear the stories about
Mark Haney: if you're, let's say, your wife's pregnant
Mark Haney: and then you start noticing pregnant people.
Mark Haney: Well, if you're in the video surveillance
Mark Haney: business, if I walk into a store,
Mark Haney: especially if I go into a casino, which is
Mark Haney: like our customer base is all casinos
Mark Haney: they're everywhere.
Mark Haney: There's just thousands and thousands of
Mark Haney: cameras inside a casino, but a lot of times
Mark Haney: you sort of just get used to seeing them.
Mark Haney: They don't even stand out anymore because
Mark Haney: they're so small, but the technology is so
Mark Haney: much better than what they had been in the
Mark Haney: past and they're getting better every day.
Gabriel Covarrubias: Yeah, most certainly getting better every
Gabriel Covarrubias: day.
Gabriel Covarrubias: And what I find to be fascinating about the
Gabriel Covarrubias: technology shift is we went from, you know,
Gabriel Covarrubias: just even a few short years ago, where a
Gabriel Covarrubias: lot of the analytics and computing was
Gabriel Covarrubias: happening on site.
Gabriel Covarrubias: You know it was happening at a camera level
Gabriel Covarrubias: or a server or NVR level that was located
Gabriel Covarrubias: on premise, and now that the industry is
Gabriel Covarrubias: pivoting to cloud, the possibilities and
Gabriel Covarrubias: capabilities are absolutely endless and it
Gabriel Covarrubias: is amazing what we can do with video
Gabriel Covarrubias: nowadays to maximize, you know, coverage,
Gabriel Covarrubias: to searching video, investigations and the
Gabriel Covarrubias: time that we've been able to cut out of the
Gabriel Covarrubias: picture.
Gabriel Covarrubias: What used to be a full-time job we can now
Gabriel Covarrubias: do in minutes and in seconds.
Mark Haney: Yeah, it's crazy how much better it's
Mark Haney: getting.
Mark Haney: I heard this on the news today that and I
Mark Haney: attribute it at some level to security
Mark Haney: cameras.
Mark Haney: But I hear crimes actually coming down in
Mark Haney: America some recent statistics, even though
Mark Haney: you know, maybe it's gone up over the last
Mark Haney: several years due to you know how well we
Mark Haney: enforce the law, but I think surveillance
Mark Haney: cameras catch bad guys, bad people, and you
Mark Haney: know how well we enforce the law, but I
Mark Haney: think surveillance cameras catch bad guys,
Mark Haney: bad people, and you know we have all kinds
Mark Haney: of examples of solving challenges in
Mark Haney: society by just stringing, piecing things
Mark Haney: together because more people have cameras.
Gabriel Covarrubias: Yeah, I would agree with that.
Gabriel Covarrubias: I mean something I've said for years is it
Gabriel Covarrubias: helps keep honest people honest, right.
Gabriel Covarrubias: It takes that opportunistic criminal and
Gabriel Covarrubias: makes them think twice.
Gabriel Covarrubias: You know they see a bag sitting on a table
Gabriel Covarrubias: at a restaurant.
Gabriel Covarrubias: They know that there's cameras.
Gabriel Covarrubias: Maybe they might have been a not so good
Gabriel Covarrubias: person and said I'm going to take that
Gabriel Covarrubias: opportunity and steal that bag or steal
Gabriel Covarrubias: that phone.
Gabriel Covarrubias: But I feel a lot of that is starting to
Gabriel Covarrubias: become alleviated throughout time with the
Gabriel Covarrubias: implementation of video.
Gabriel Covarrubias: Yeah, there's kind of like a peace of mind.
Mark Haney: Now, one of the things that you did you
Mark Haney: were telling me about is you made an
Mark Haney: investment into I'll call them towers I
Mark Haney: don't really know what you call these
Mark Haney: things, but they're portable surveillance
Mark Haney: systems that go high in the sky to keep
Mark Haney: track of.
Mark Haney: It could be construction site or something
Mark Haney: like that and that has done pretty well for
Mark Haney: you guys.
Gabriel Covarrubias: Yeah, most certainly.
Gabriel Covarrubias: So that's our latest brand that we launched
Gabriel Covarrubias: officially September of 2024, which is our
Gabriel Covarrubias: Mr Security Camera Trailers brand.
Gabriel Covarrubias: So that's for our mobile security units.
Gabriel Covarrubias: Those are completely off-grid,
Gabriel Covarrubias: cellular-enabled generator backup, if need
Gabriel Covarrubias: be, eyes in the sky.
Gabriel Covarrubias: We've got a few different models that we
Gabriel Covarrubias: can deploy within, I'd say, less than 24
Gabriel Covarrubias: hours.
Gabriel Covarrubias: Wow, so the time a client calls us, I mean
Gabriel Covarrubias: we've even done same-day delivery.
Gabriel Covarrubias: We just did for a local police department
Gabriel Covarrubias: in the Bay Area last week and so it's
Gabriel Covarrubias: becoming increasingly popular to cover
Gabriel Covarrubias: those off-grid areas or areas that might be
Gabriel Covarrubias: a little cost-prohibitive to put in a full
Gabriel Covarrubias: integrated security system.
Gabriel Covarrubias: We can deploy that unit, like I said,
Gabriel Covarrubias: within 24 hours.
Gabriel Covarrubias: We can custom tailor the solutions to any
Gabriel Covarrubias: client's needs.
Gabriel Covarrubias: Most of those units go out for job site
Gabriel Covarrubias: security and parking lots, as well as
Gabriel Covarrubias: special events.
Mark Haney: Yeah, that's what I was imagining is you
Mark Haney: mentioned law enforcement.
Mark Haney: I started thinking, well, why, how would
Mark Haney: that work?
Mark Haney: But picture there's a protest, you know
Mark Haney: it's going down or you've heard about
Mark Haney: something happening.
Mark Haney: It's like, well, we better bring extra
Mark Haney: security.
Mark Haney: And it's instead of just showing up with
Mark Haney: just showing up with 200 cops, let's show
Mark Haney: up with 100 and a couple of trailers and we
Mark Haney: can basically manage part of the situation
Mark Haney: from a remote location versus everybody
Mark Haney: stuck down in the crowd.
Gabriel Covarrubias: Exactly, and that was the use case for that
Gabriel Covarrubias: local municipal was.
Gabriel Covarrubias: It was a union strike actually, and so they
Gabriel Covarrubias: were worried about some retaliation during
Gabriel Covarrubias: that strike.
Gabriel Covarrubias: They were short staffed and officers, so
Gabriel Covarrubias: we're able to maximize their capabilities
Gabriel Covarrubias: and coverage by getting those trailers out
Gabriel Covarrubias: there.
Gabriel Covarrubias: So within 24 hours we had three units
Gabriel Covarrubias: deployed and providing extra eyes in the
Gabriel Covarrubias: sky that one officer can manage all of
Gabriel Covarrubias: those units.
Gabriel Covarrubias: They get full live feed on those trailers.
Mark Haney: Interesting Because you hear that there are
Mark Haney: less, and I don't know if you've heard this
Mark Haney: or not, but I've heard that there are
Mark Haney: people out there that don't really want to
Mark Haney: go into law enforcement because of, maybe,
Mark Haney: backlash from society or certain people
Mark Haney: don't like cops and stuff like that.
Mark Haney: So maybe the recruitment for strong police
Mark Haney: officers is maybe a little bit more
Mark Haney: difficult than it might have been 10 or 20
Mark Haney: years ago, but cameras are actually an
Mark Haney: affordable way to deal with and a safe way
Mark Haney: to deal with a security scenario where
Mark Haney: you're not really putting police officers
Mark Haney: as many police officers in harm's way.
Gabriel Covarrubias: Yeah, I would agree, and I think it's just
Gabriel Covarrubias: the nature of that industry right now and
Gabriel Covarrubias: the stigma that's been put on it by society
Gabriel Covarrubias: to your point.
Gabriel Covarrubias: It is increasingly harder for them to
Gabriel Covarrubias: recruit and most jurisdictions that we
Gabriel Covarrubias: speak to are understaffed in that
Gabriel Covarrubias: department.
Gabriel Covarrubias: So being able to get them an affordable way
Gabriel Covarrubias: to utilize what resources they have and
Gabriel Covarrubias: provide that at a cost-effective solution
Gabriel Covarrubias: is something that we're able to help with.
Mark Haney: Yeah, and then I feel like it would make
Mark Haney: sense too, because a lot of times these
Mark Haney: guys, these government agencies, or even a
Mark Haney: larger you know, corporation.
Mark Haney: It's hard for them to allocate the funding
Mark Haney: for, let's call it, 500 cameras and a
Mark Haney: complete system might just be like that's a
Mark Haney: CapEx expense.
Mark Haney: We got to go to through all these layers of
Mark Haney: approval and it's not in this year's budget
Mark Haney: and stuff kind of gets kicked down.
Mark Haney: The, you know, the can gets kicked.
Mark Haney: But we have an event.
Mark Haney: Let's go rent a trailer, let's go get a
Mark Haney: couple of trailers.
Mark Haney: You could sort of like almost make it a
Mark Haney: variable expense, so you deal with it more
Mark Haney: on a you know as needed basis, versus like
Mark Haney: we just had this massive outlay.
Mark Haney: Now we have a small outlay.
Mark Haney: Every time we, you know, feel like we have
Mark Haney: threats or opportunity to you, opportunity
Mark Haney: to get hit.
Gabriel Covarrubias: Yeah, most certainly.
Gabriel Covarrubias: I mean.
Gabriel Covarrubias: The beauty about our mobile security units
Gabriel Covarrubias: is they fall typically under an operating
Gabriel Covarrubias: expense budget, not a CapEx budget, because
Gabriel Covarrubias: it is a much lower cost of entry.
Gabriel Covarrubias: We don't sell the units, so we only lease
Gabriel Covarrubias: them out on rental term, and that's where
Gabriel Covarrubias: it comes in.
Gabriel Covarrubias: Is that operating expense as opposed to
Gabriel Covarrubias: that CapEx?
Gabriel Covarrubias: And on one trailer, how many cameras are
Gabriel Covarrubias: there?
Gabriel Covarrubias: Typically Typically four.
Gabriel Covarrubias: Okay, we do have some custom units where we
Gabriel Covarrubias: have up to six cameras on them, depending
Gabriel Covarrubias: on the use case.
Mark Haney: So four cameras will typically.
Mark Haney: You're looking, you have 360 degree
Mark Haney: coverage.
Mark Haney: It's like front and back.
Mark Haney: You can see everywhere.
Gabriel Covarrubias: Yeah, 360 degree coverage.
Gabriel Covarrubias: We equip all of our trailers with PTZ
Gabriel Covarrubias: cameras, so pan tilt zoom up to 25 times
Gabriel Covarrubias: optical zoom.
Gabriel Covarrubias: So from any direction that we're looking
Gabriel Covarrubias: into, we can zoom that camera in up to 300
Gabriel Covarrubias: feet effectively.
Mark Haney: Right, so everything is transmitted to the
Mark Haney: cloud.
Mark Haney: So somebody is actually pan tilting and
Mark Haney: zooming from a remote location.
Mark Haney: If they're doing it live, is that right?
Mark Haney: That is correct, so you can do that, live
Mark Haney: through the crowd, and you could be back at
Mark Haney: police headquarters if you will and zooming
Mark Haney: in on a hotspot and I would assume like I'm
Mark Haney: not up on the latest technology but there's
Mark Haney: things like facial recognition and there's
Mark Haney: different kinds of things that you can have
Mark Haney: the camera look for and help highlight
Mark Haney: certain issues right?
Gabriel Covarrubias: Yeah, most certainly so.
Gabriel Covarrubias: The facial recognition we've got some
Gabriel Covarrubias: behavioral analytics that we can implement,
Gabriel Covarrubias: as well as audio analytics that can help
Gabriel Covarrubias: detect threats from a noise level.
Gabriel Covarrubias: Now, all of those are just customized
Gabriel Covarrubias: features that we could add on to any mobile
Gabriel Covarrubias: security unit, and same with facial
Gabriel Covarrubias: recognition and any sort of analytic.
Gabriel Covarrubias: We can add that on on the backend, because
Gabriel Covarrubias: now all of that's done in the cloud
Gabriel Covarrubias: computing side and it's not hardware
Gabriel Covarrubias: limited.
Gabriel Covarrubias: On the actual trailer Wow.
Mark Haney: So cool, so cool.
Mark Haney: So what's the all right?
Mark Haney: So where do you think the industry is going?
Mark Haney: And then I want to hear sort of your vision
Mark Haney: for where MSC is going.
Mark Haney: But from an industry standpoint, security
Mark Haney: is, from what I can tell, is people.
Mark Haney: There's an increasing need for security and
Mark Haney: an increasing desire for cameras
Mark Haney: specifically.
Mark Haney: So I think we're on a growth trajectory.
Mark Haney: You and I are both in a business that is
Mark Haney: probably going to grow pretty steadily over
Mark Haney: the next several years.
Gabriel Covarrubias: Yeah, most certainly, and our data is
Gabriel Covarrubias: showing that as well.
Gabriel Covarrubias: When it comes to video and card access and
Gabriel Covarrubias: intrusion, that is a market that is going
Gabriel Covarrubias: to continue to grow for the foreseeable
Gabriel Covarrubias: future.
Gabriel Covarrubias: Aside from your statistic you brought up
Gabriel Covarrubias: earlier, most would argue that, you know,
Gabriel Covarrubias: is crime getting better or worse?
Gabriel Covarrubias: And most response to that is it's not
Gabriel Covarrubias: getting better, of course, it's getting
Gabriel Covarrubias: worse it feels worse it is.
Mark Haney: So I just heard it on the news as I was
Mark Haney: coming in from getting my finger bit and I
Mark Haney: heard it on John McGinnis show.
Mark Haney: I was listening to KPK and I'm like crime's
Mark Haney: going down Really.
Gabriel Covarrubias: I did not know that Exactly and and it's
Gabriel Covarrubias: subjective maybe, to to a local area.
Gabriel Covarrubias: You know zip code maybe, but realistically
Gabriel Covarrubias: I feel that the crime is not getting better.
Gabriel Covarrubias: Uh, as our population continues to grow,
Gabriel Covarrubias: there's going to continue to be more and
Gabriel Covarrubias: more crime and the need for security.
Gabriel Covarrubias: Um, the industry right now is in a really
Gabriel Covarrubias: good position as things are starting to
Gabriel Covarrubias: shift to all cloud computing.
Gabriel Covarrubias: For the security side of the business, we
Gabriel Covarrubias: went from strictly on-premise, very high
Gabriel Covarrubias: cost initial investment getting your
Gabriel Covarrubias: servers and cable infrastructure etc.
Gabriel Covarrubias: Bringing that cost of entry up pretty high.
Gabriel Covarrubias: Now, cloud side of things makes it scalable,
Gabriel Covarrubias: affordable and you can go to infinity in
Gabriel Covarrubias: terms of scalability.
Gabriel Covarrubias: You're not limited to the hardware you have
Gabriel Covarrubias: on site anymore.
Gabriel Covarrubias: So that's a big push for our company.
Gabriel Covarrubias: At MSC We've almost strictly gone to
Gabriel Covarrubias: cloud-based offerings for gate entry
Gabriel Covarrubias: systems, card access and video and the
Gabriel Covarrubias: compute power is increasing at this
Gabriel Covarrubias: exponential rate.
Mark Haney: It's incredible how AI is infiltrated every
Mark Haney: technology in the world, but it is making
Mark Haney: strides in video analytics.
Mark Haney: That is really game-changing for video
Mark Haney: security, and really anybody who's doing
Mark Haney: things with video right now is seeing AI
Mark Haney: come in and be, I guess, really helpful and
Mark Haney: really disruptive as well.
Gabriel Covarrubias: Yeah, one of the big shifts that our
Gabriel Covarrubias: manufacturers implemented in the last few
Gabriel Covarrubias: months is now, instead of looking through
Gabriel Covarrubias: video, we can talk or text into our VMS
Gabriel Covarrubias: software and we could say I'm looking for a
Gabriel Covarrubias: gentleman with a white t-shirt and blue
Gabriel Covarrubias: jeans on and blonde hair, and it's going to
Gabriel Covarrubias: pull up that video in seconds.
Gabriel Covarrubias: Oh my gosh and it's going to scrub all of
Gabriel Covarrubias: the cameras on that account, or the
Gabriel Covarrubias: selected cameras that you choose from.
Gabriel Covarrubias: So, going to that video investigation piece,
Gabriel Covarrubias: we've really expedited that process tenfold,
Gabriel Covarrubias: that's incredible that is.
Mark Haney: That's awesome, actually, because that
Mark Haney: means we're getting to the, because time is
Mark Haney: of the essence.
Mark Haney: If you're on an investigation or you're
Mark Haney: looking to solve some issue, time is
Mark Haney: critical.
Mark Haney: If you have to go back and rewind the tape
Mark Haney: and search and you know who is that guy and
Mark Haney: you zoom in and it looks like crap that guy
Mark Haney: and you zoom in and it's all you know.
Mark Haney: It looks like crap, uh.
Mark Haney: I mean, all that technology is just making
Mark Haney: things uh, makes all the uh solutions
Mark Haney: happen at a very fast pace.
Gabriel Covarrubias: Yeah, so you saw more crime and I like to
Gabriel Covarrubias: express that like think of something you
Gabriel Covarrubias: know, not as bad per se as like a lost
Gabriel Covarrubias: child at a mass transit maybe you get
Gabriel Covarrubias: separated from your child at an airport and
Gabriel Covarrubias: you've got a recent picture.
Gabriel Covarrubias: You could run up to security and say I'm
Gabriel Covarrubias: missing my son.
Gabriel Covarrubias: He's about four feet tall.
Gabriel Covarrubias: He was last seen in a red shirt.
Gabriel Covarrubias: They could type that in and scrub all the
Gabriel Covarrubias: data within seconds to find that that's
Gabriel Covarrubias: incredible and that's something that we're
Gabriel Covarrubias: really proud to be a part of.
Gabriel Covarrubias: We're not the manufacturers of that
Gabriel Covarrubias: equipment of you know, we're not the
Gabriel Covarrubias: manufacturers of that equipment.
Gabriel Covarrubias: We're the integrators, we're the installer,
Gabriel Covarrubias: we're the person that hands off to the end
Gabriel Covarrubias: user to make sure that we implement the
Gabriel Covarrubias: systems effectively and train them on the
Gabriel Covarrubias: use case.
Mark Haney: Well, it's great that you do that.
Mark Haney: Have you ever done work in prisons?
Mark Haney: We have, okay, so we used to sell.
Mark Haney: We didn't go in and do the integration into
Mark Haney: prisons although my current company has
Mark Haney: done a little bit of that, but that can be
Mark Haney: an experience, I assume, like.
Mark Haney: What prisons have you done, have you worked
Mark Haney: on?
Gabriel Covarrubias: Well, so we were a subcontractor for a
Gabriel Covarrubias: nationwide integrator and we have touched,
Gabriel Covarrubias: I want to say, about 25 of the 32 prisons
Gabriel Covarrubias: here in the state of California.
Mark Haney: Oh, my goodness.
Gabriel Covarrubias: Our team was the installation piece behind
Gabriel Covarrubias: those, so I've done more time in prison
Gabriel Covarrubias: than most would ever admit, but they let me
Gabriel Covarrubias: out every day, and so, as a project manager
Gabriel Covarrubias: working on those sites, I've seen a lot of
Gabriel Covarrubias: interesting things.
Gabriel Covarrubias: Well, they've got cameras.
Mark Haney: You know, keeping track of death row people
Mark Haney: and people are in it for life.
Mark Haney: And you know it.
Mark Haney: Keeping track of death row people and
Mark Haney: people are in it for life.
Mark Haney: And you know it's like, oh my gosh, you've
Mark Haney: you got to go into some very hostile areas
Mark Haney: where people they have nothing to lose
Mark Haney: anymore and you're in and among those
Mark Haney: people.
Mark Haney: Obviously, I would assume they provide a
Mark Haney: level of comfort for you so that you don't
Mark Haney: feel completely at risk, but that's gotta
Mark Haney: be scary.
Gabriel Covarrubias: Yeah, I would say that the very first time
Gabriel Covarrubias: entering a prison I walked into a prison
Gabriel Covarrubias: down in Central California called KVSP and
Gabriel Covarrubias: we were walking the site with the assistant
Gabriel Covarrubias: warden, all the engineers, project managers
Gabriel Covarrubias: associated with this job site I want to say
Gabriel Covarrubias: total implementation was around 1,100
Gabriel Covarrubias: cameras and we're walking through one of
Gabriel Covarrubias: the yards and you know, we're in a group of
Gabriel Covarrubias: maybe 20 people, about five, 20 civilians,
Gabriel Covarrubias: 20 civilians yeah, about five of them,
Gabriel Covarrubias: maybe more were correctional officers that
Gabriel Covarrubias: kind of kept us in a pod and we walk
Gabriel Covarrubias: through the gates of the yard and we get to
Gabriel Covarrubias: the programs, which is where they have all
Gabriel Covarrubias: their commissary and things like that
Gabriel Covarrubias: library, and we get into the programs area
Gabriel Covarrubias: and the gate shuts and I'll never forget
Gabriel Covarrubias: this, the siren sounded about five seconds
Gabriel Covarrubias: later and I'm like what is going on here?
Gabriel Covarrubias: Within about 60 seconds we see CEOs coming
Gabriel Covarrubias: from all directions and they're in riot
Gabriel Covarrubias: gear and a riot had kicked off on the yard.
Gabriel Covarrubias: And you know me being new to this
Gabriel Covarrubias: environment, completely caught off guard,
Gabriel Covarrubias: I'm like, do we run?
Gabriel Covarrubias: Do we hide what's going on, kind of thing.
Gabriel Covarrubias: And they're like, no, we have to go into
Gabriel Covarrubias: this room.
Gabriel Covarrubias: And everybody was very calm about it.
Gabriel Covarrubias: And you know, after the fact, speaking with
Gabriel Covarrubias: some of the CEOs there, it was interesting
Gabriel Covarrubias: because they had acknowledged that they saw
Gabriel Covarrubias: this coming.
Gabriel Covarrubias: And what I thought was interesting it was
Gabriel Covarrubias: nothing had happened until we left the yard
Gabriel Covarrubias: and as soon as you know, the contractors
Gabriel Covarrubias: and everybody associated with the project
Gabriel Covarrubias: left the yard.
Gabriel Covarrubias: That's when the riot took place and I don't
Gabriel Covarrubias: know the outcome of that situation.
Gabriel Covarrubias: I just know that nobody in our group was
Gabriel Covarrubias: harmed whatsoever.
Gabriel Covarrubias: But there was a level of angst.
Gabriel Covarrubias: Originally, getting into the prison work,
Gabriel Covarrubias: we did prison contracting for about five
Gabriel Covarrubias: years, wow, up and down the state of
Gabriel Covarrubias: California, throughout Texas, florida and
Gabriel Covarrubias: Louisiana, and you know the general
Gabriel Covarrubias: consensus that our team had received from
Gabriel Covarrubias: inmates, as we were working around inmates
Gabriel Covarrubias: for many years, is we were kind of the
Gabriel Covarrubias: heroes to them, which is really interesting
Gabriel Covarrubias: to think.
Gabriel Covarrubias: So putting in the video surveillance really
Gabriel Covarrubias: helped them, you know, from issues that
Gabriel Covarrubias: they might have had with correctional
Gabriel Covarrubias: officers or abuse and things like that.
Mark Haney: Interesting.
Mark Haney: My former son-in-law is a prison guard at
Mark Haney: Folsom and he's in the worst of the worst
Mark Haney: and he has described to me that, just as he
Mark Haney: begins to, you know, enter the town of
Mark Haney: Folsom.
Mark Haney: He doesn't live in Folsom, you know his,
Mark Haney: his whole um, he, he has a visceral
Mark Haney: reaction to uh, every morning when, or you
Mark Haney: know, when, he goes to work.
Mark Haney: It's like before he gets to work it all of
Mark Haney: a sudden hits him because it's such a high
Mark Haney: stress sort of environment.
Mark Haney: So you got to just hand it to those people
Mark Haney: that do that on a daily basis.
Mark Haney: You don't think about like you are just in
Mark Haney: danger for the whole shift.
Mark Haney: And yeah, being a contractor is bad as well,
Mark Haney: or it's not bad but scary, or probably had
Mark Haney: your heart racing.
Mark Haney: I was at CrossFit preparing for the MRF,
Mark Haney: which is a CrossFit workout, for it's kind
Mark Haney: of called a hero workout, and a group is a
Mark Haney: CrossFit workout for it's kind of they call
Mark Haney: it a hero workout.
Mark Haney: And a group of our CrossFit people were
Mark Haney: going to go over to Folsom Prison and
Mark Haney: compete against the guards.
Mark Haney: So they're like, mark, you want to go
Mark Haney: compete and nah, that's okay.
Mark Haney: My son-in-law says it's not that fun.
Mark Haney: So I didn't.
Mark Haney: I've never been on Folsom prison grounds
Mark Haney: and I don't know that I really have a
Mark Haney: desire to.
Mark Haney: I don't know, Would you go back on there?
Mark Haney: I mean, you quit doing it.
Mark Haney: Sounds like you were doing it until more
Mark Haney: recently, but why'd you quit?
Gabriel Covarrubias: Yeah, the contract term had ended.
Gabriel Covarrubias: That was a term with the state of
Gabriel Covarrubias: California and some changes happened with
Gabriel Covarrubias: the prime contractors.
Gabriel Covarrubias: They were acquired.
Gabriel Covarrubias: You know, mark, you're not missing much.
Gabriel Covarrubias: Okay, you know it's not a desirable place.
Gabriel Covarrubias: You know it's interesting to witness some
Gabriel Covarrubias: of the things that we did and see some of
Gabriel Covarrubias: the unique places that myself and our team
Gabriel Covarrubias: got to be a part of.
Gabriel Covarrubias: But it's not a place that you're going to
Gabriel Covarrubias: run back to and say, man, I can't wait to
Gabriel Covarrubias: get on the grounds of another prison.
Mark Haney: Yeah, you're going to have to pay me a lot
Mark Haney: of money to get in there because of the you
Mark Haney: know.
Mark Haney: I would think that that would be where your
Mark Haney: company approach would be.
Mark Haney: It's like if I've got to put that kind of
Mark Haney: stress on the team, it needs to be a
Mark Haney: lucrative contract.
Gabriel Covarrubias: Otherwise it's just not worth it.
Gabriel Covarrubias: Agreed, agreed and we did take it on.
Gabriel Covarrubias: It was fairly lucrative for the time that
Gabriel Covarrubias: we were in with that contract.
Gabriel Covarrubias: But it's not an area that we run back for.
Gabriel Covarrubias: We're happy in our current lane.
Gabriel Covarrubias: We do a decent amount of government
Gabriel Covarrubias: contracting, mostly for facilities, DGS,
Gabriel Covarrubias: that type of stuff, and then we work with
Gabriel Covarrubias: local municipals but we've been happy to
Gabriel Covarrubias: get out of the prison and even local
Gabriel Covarrubias: jurisdictions for jails and things like
Gabriel Covarrubias: that, Because the jails, I would honestly
Gabriel Covarrubias: say, were worse.
Gabriel Covarrubias: Those people, they don't have necessarily
Gabriel Covarrubias: the respect that you would get in a prison
Gabriel Covarrubias: from the inmates.
Gabriel Covarrubias: Again, there's a-.
Mark Haney: What now?
Mark Haney: Yeah, there's a whole the there's, there's
Mark Haney: a jail feels uh, sketchier than the prison
Mark Haney: yeah, because, and because the people in
Mark Haney: the jail that are there let's call it short
Mark Haney: term they have less respect.
Gabriel Covarrubias: I would say so wow, that's interesting the
Gabriel Covarrubias: prison and not to get into it because I
Gabriel Covarrubias: don't know.
Gabriel Covarrubias: A lot of it is there is, I heard it when I
Gabriel Covarrubias: went on.
Gabriel Covarrubias: The first prison is a term called prison
Gabriel Covarrubias: politics and and they have their own little
Gabriel Covarrubias: society there.
Gabriel Covarrubias: A guard had once told me he goes, remember
Gabriel Covarrubias: you're a guest in their house and I said
Gabriel Covarrubias: well, why is that?
Gabriel Covarrubias: He goes?
Gabriel Covarrubias: Because they sleep here and we all go home
Gabriel Covarrubias: and so they show a certain level of respect
Gabriel Covarrubias: to the inmates and the inmates give them a
Gabriel Covarrubias: certain level of respect.
Gabriel Covarrubias: As a contractor, we didn't feel threatened
Gabriel Covarrubias: in most prisons.
Gabriel Covarrubias: Jails were different Jails.
Gabriel Covarrubias: It seemed like people would make comments
Gabriel Covarrubias: and try and you'd say things, ask you for
Gabriel Covarrubias: screwdrivers or lighters or that type of
Gabriel Covarrubias: stuff.
Gabriel Covarrubias: But prison didn't happen very often.
Mark Haney: Well, I guess that's a note to anybody out
Mark Haney: there Don't get yourself arrested and go to
Mark Haney: jail for even a night.
Mark Haney: It might not be too pleasant.
Gabriel Covarrubias: Yeah, and don't go to prison.
Gabriel Covarrubias: Yeah, definitely don't go to prison.
Gabriel Covarrubias: Let's face it, that's not a place I think
Gabriel Covarrubias: anybody would desire to be.
Mark Haney: Okay, this is an interesting show.
Mark Haney: We've taken the show in some different
Mark Haney: directions today, but I always like to know
Mark Haney: two last questions.
Mark Haney: It's like what's the vision for the company?
Mark Haney: And then I'll finish with one or two last
Mark Haney: questions.
Mark Haney: But what's the vision for MSC moving
Mark Haney: forward?
Gabriel Covarrubias: Yeah, great question.
Gabriel Covarrubias: Right now we have two legs of the business.
Gabriel Covarrubias: I have pivoted my focus and gone to our
Gabriel Covarrubias: mobile side of the business and currently
Gabriel Covarrubias: we're expanding our mobile security units
Gabriel Covarrubias: rapidly.
Gabriel Covarrubias: From last year to this year we 3X'd our
Gabriel Covarrubias: inventory, our fleet.
Gabriel Covarrubias: This year we're looking to hit our first
Gabriel Covarrubias: hundred units by the end of the year.
Gabriel Covarrubias: Wow, and have those units leased out.
Gabriel Covarrubias: It's one thing having them sit in a park.
Mark Haney: Yeah, yeah.
Gabriel Covarrubias: We want to make sure they're out protecting
Gabriel Covarrubias: properties and facilities.
Gabriel Covarrubias: On the integration side of the business,
Gabriel Covarrubias: we're going to continue to focus our growth
Gabriel Covarrubias: trajectory there, pivoting our clients to
Gabriel Covarrubias: cloud-based solutions.
Gabriel Covarrubias: A big growth for us right now has been card
Gabriel Covarrubias: access.
Gabriel Covarrubias: As you see in the news on a regular basis,
Gabriel Covarrubias: unauthorized individuals gaining access to
Gabriel Covarrubias: businesses, buildings, et cetera and,
Gabriel Covarrubias: unfortunately, doing some heinous crime.
Gabriel Covarrubias: So that is a big vertical for us that we're
Gabriel Covarrubias: focusing a lot of effort and energy into to
Gabriel Covarrubias: make sure that we provide a comprehensive
Gabriel Covarrubias: product for our clients Wow.
Mark Haney: And so what did I not ask you that I should
Mark Haney: ask you?
Mark Haney: What message should we get out there about
Mark Haney: your business or about anything else you're
Mark Haney: working on?
Gabriel Covarrubias: That's a great question, what I think you
Gabriel Covarrubias: asked some really good questions.
Gabriel Covarrubias: You know I'm a Sacramento native here, born
Gabriel Covarrubias: and raised in Carmichael.
Gabriel Covarrubias: What high school.
Gabriel Covarrubias: Did you go to?
Gabriel Covarrubias: Interesting enough, mark, and I'll say this
Gabriel Covarrubias: on the air here I'm an eighth grade dropout,
Gabriel Covarrubias: really, so I did not go to high school.
Gabriel Covarrubias: Did you go to?
Gabriel Covarrubias: Interesting enough?
Gabriel Covarrubias: Mark, and I'll say this on the air here I'm
Gabriel Covarrubias: an eighth grade dropout, really, so I did
Gabriel Covarrubias: not go to high school.
Gabriel Covarrubias: I grew up primarily in the foster system
Gabriel Covarrubias: from the age of six and left the foster
Gabriel Covarrubias: system at the age of 13.
Mark Haney: Tell me about that.
Mark Haney: Okay, so you left the foster system.
Mark Haney: The foster system.
Mark Haney: I assume that was a very difficult set of
Mark Haney: transitions.
Mark Haney: From what I've heard that you know there's
Mark Haney: a guy named Dale Carlson, a local person
Mark Haney: that has really helped a lot of that system
Mark Haney: and helped so many people through the sleep
Mark Haney: train.
Mark Haney: So I followed his, the stuff he's working
Mark Haney: on and there's these really cool
Mark Haney: inspirational stories about people that
Mark Haney: have gone, had it so difficult and then
Mark Haney: live to, you know, really do great things
Mark Haney: in their life.
Mark Haney: But was it a tough?
Mark Haney: Was the foster system difficult for you?
Gabriel Covarrubias: Most certainly it was tough.
Gabriel Covarrubias: My brother and I were separated.
Gabriel Covarrubias: I want to say I was about eight years old,
Gabriel Covarrubias: he's a year and a half older than me, so
Gabriel Covarrubias: he's probably about nine and a half ten at
Gabriel Covarrubias: that time.
Gabriel Covarrubias: We got separated in the foster system and
Gabriel Covarrubias: went to different homes, had a family
Gabriel Covarrubias: member that took us in for, or took me in
Gabriel Covarrubias: for, a little while, and that was
Gabriel Covarrubias: short-lived, that lasted about two years,
Gabriel Covarrubias: and so through various group homes, um,
Gabriel Covarrubias: group homes, group homes, yeah.
Mark Haney: What's a group home like for a little kid?
Gabriel Covarrubias: Yeah, very scary number one, oh wow.
Gabriel Covarrubias: Number two.
Gabriel Covarrubias: I mean I think they were called orphanages
Gabriel Covarrubias: or various names over our time, but now
Gabriel Covarrubias: they consider them a group home.
Gabriel Covarrubias: It's going to be a location that's a safe
Gabriel Covarrubias: haven for children to come, and so, in the
Gabriel Covarrubias: event that you get separated from a family
Gabriel Covarrubias: member, your parents, the first stop you're
Gabriel Covarrubias: going to go to is going to be a group home.
Gabriel Covarrubias: That home is going to house you in a pod
Gabriel Covarrubias: with maybe 16 other kids of your age and
Gabriel Covarrubias: gender.
Gabriel Covarrubias: They'll have a school on site.
Gabriel Covarrubias: They'll have teachers and counselors that
Gabriel Covarrubias: you would still try and live a normal life
Gabriel Covarrubias: as possible, but everything to the Dale
Gabriel Covarrubias: Carlson ticket to dreams.
Gabriel Covarrubias: We work with those guys too a little bit.
Gabriel Covarrubias: You know you live out of a black trash bag
Gabriel Covarrubias: as you transition, and so Wow.
Mark Haney: Okay, so you got.
Mark Haney: Whatever all your belongings are in a big,
Mark Haney: put them in a big trash bag.
Gabriel Covarrubias: Big trash bag yeah.
Mark Haney: And so you leave your family member's house
Mark Haney: who only wanted to have you.
Mark Haney: For did you get in trouble and you had to
Mark Haney: go to there?
Mark Haney: Got in trouble, yeah, got in trouble, yeah.
Mark Haney: And then.
Mark Haney: So then you got hey, sorry, you're going to
Mark Haney: the group home.
Gabriel Covarrubias: Well, a little bit different.
Gabriel Covarrubias: You know, got in trouble.
Gabriel Covarrubias: I wasn't one for authority at a young age.
Gabriel Covarrubias: So, uh I, I would run away.
Gabriel Covarrubias: And uh, in the event, I would run away if,
Gabriel Covarrubias: uh, I would run into a law enforcement
Gabriel Covarrubias: figure.
Gabriel Covarrubias: Yeah, I wasn't a criminal, I was a little
Gabriel Covarrubias: kid.
Gabriel Covarrubias: And so they'd take you back to the group
Gabriel Covarrubias: home.
Gabriel Covarrubias: And every time you transition, for my, my
Gabriel Covarrubias: situation, anytime I would transition out
Gabriel Covarrubias: of a foster home.
Gabriel Covarrubias: You know, if they couldn't find housing for
Gabriel Covarrubias: me right away, it would be back to the
Gabriel Covarrubias: group home.
Mark Haney: Yeah, Wow, and so you go to school.
Mark Haney: Did you go through like seventh and eighth
Mark Haney: grade at the group home or did you go to a
Mark Haney: school like in Sacramento?
Gabriel Covarrubias: Yeah, Seventh and eighth grade.
Gabriel Covarrubias: I went to some local middle schools here
Gabriel Covarrubias: Starking and Churchill and I was living
Gabriel Covarrubias: with foster families during that time.
Mark Haney: And then you tell them one day you don't
Mark Haney: want to go back to school.
Gabriel Covarrubias: One day I get in trouble at the end of
Gabriel Covarrubias: eighth grade.
Gabriel Covarrubias: What'd?
Mark Haney: you do.
Gabriel Covarrubias: I came home late because I wanted to spend
Gabriel Covarrubias: the last day of school with a girl I had
Gabriel Covarrubias: met.
Gabriel Covarrubias: Of course, boys and girls is all the
Gabriel Covarrubias: trouble.
Gabriel Covarrubias: So I came home late and when I'd gotten
Gabriel Covarrubias: home, you know I was abused a little bit.
Gabriel Covarrubias: Not bad and not to go down that, but we'll
Gabriel Covarrubias: talk a little bit later.
Gabriel Covarrubias: So I took off, you know the individual
Gabriel Covarrubias: decided that they thought it was
Gabriel Covarrubias: justifiable to hit me and at that point I
Gabriel Covarrubias: ran away.
Gabriel Covarrubias: That was actually the last home I had ever
Gabriel Covarrubias: lived in and I'd been on my own ever since,
Gabriel Covarrubias: since the age of 13.
Mark Haney: Where did you live?
Mark Haney: Where did you go to get shelter and stuff
Mark Haney: like that?
Gabriel Covarrubias: Yeah, great question.
Gabriel Covarrubias: I have been able to surround myself with
Gabriel Covarrubias: some really great individuals that I still
Gabriel Covarrubias: call family to this day, so I just had
Gabriel Covarrubias: older friends.
Gabriel Covarrubias: You know, I lived in my first apartment
Gabriel Covarrubias: with a good friend of mine.
Gabriel Covarrubias: He was 18.
Gabriel Covarrubias: I was 13.
Gabriel Covarrubias: He slept on the couch.
Gabriel Covarrubias: He had a great paying job and I found ways
Gabriel Covarrubias: to create side hustles.
Gabriel Covarrubias: I found ways to create side hustles.
Gabriel Covarrubias: I was a great Craigslist advertiser and
Gabriel Covarrubias: sales guy at a very young age.
Gabriel Covarrubias: I would take things from garage sales,
Gabriel Covarrubias: things that maybe he was getting rid of,
Gabriel Covarrubias: and found ways to generate income.
Gabriel Covarrubias: Wow.
Mark Haney: So you've always been like that.
Mark Haney: I guess that's what difficult times brings
Mark Haney: out of people, brought out of you.
Mark Haney: Difficult times caused you to be sort of
Mark Haney: scrappy and use your ingenuity Craigslist
Mark Haney: yeah, wow.
Gabriel Covarrubias: Yeah, I started learning a skill.
Gabriel Covarrubias: I had a good friend I think I was probably
Gabriel Covarrubias: about 15 years old Taught me how to tint
Gabriel Covarrubias: windows in automobiles, so I would work
Gabriel Covarrubias: under the table at a shop here in
Gabriel Covarrubias: Sacramento and would tint windows.
Gabriel Covarrubias: So that was a good gig for a while and in
Gabriel Covarrubias: fact in 2008, that turned into my very
Gabriel Covarrubias: first business.
Gabriel Covarrubias: I opened a window tinting shop over there
Gabriel Covarrubias: off Marconi and 80.
Gabriel Covarrubias: So it's very first business in a rough time
Gabriel Covarrubias: to start a business too.
Gabriel Covarrubias: Yeah.
Mark Haney: How old?
Gabriel Covarrubias: were you then 2008?
Gabriel Covarrubias: I was 18.
Gabriel Covarrubias: And so it was probably within a month after
Gabriel Covarrubias: my 18th birthday I went down and got my
Gabriel Covarrubias: first business license and now look what
Gabriel Covarrubias: you've built.
Mark Haney: I mean you've got this incredible.
Mark Haney: You're putting in thousands and thousands
Mark Haney: and thousands of cameras.
Mark Haney: Uh, you've got these mobile trailers.
Mark Haney: You've got a vision for growth and you're
Mark Haney: still a young dude.
Mark Haney: I mean, you're still a really young guy
Mark Haney: with a young family.
Mark Haney: You are got a vision for growth and you're
Mark Haney: still a young dude.
Mark Haney: I mean, you're still a really young guy
Mark Haney: with a young family.
Mark Haney: You are just a great, I guess.
Mark Haney: Story of my shirt says everything is
Mark Haney: figureoutable, which is one of my mottos,
Mark Haney: and you are a you're living proof that
Mark Haney: everything is figureoutable, no matter what
Mark Haney: kind of circumstances you put yourself in.
Mark Haney: Even if you are a little anti-authority,
Mark Haney: maybe have a chip on your shoulder for one
Mark Haney: reason or another, you can straighten it
Mark Haney: all out and figure it out.
Gabriel Covarrubias: That's so true, mark, and I love that on
Gabriel Covarrubias: your shirt.
Gabriel Covarrubias: I'm going to have to get one of those
Gabriel Covarrubias: shirts from you.
Gabriel Covarrubias: It is something I live by that you can
Gabriel Covarrubias: figure out just about anything, and to the
Gabriel Covarrubias: point of hardship and trouble and setbacks.
Gabriel Covarrubias: I learned at a young age that, no matter my
Gabriel Covarrubias: story, no matter what I'm going through,
Gabriel Covarrubias: somebody always has it worse and I'm the
Gabriel Covarrubias: last person to say, oh, pity me, or man, I
Gabriel Covarrubias: didn't have this.
Gabriel Covarrubias: I didn't have that opportunity growing up,
Gabriel Covarrubias: I didn't have the parents that stayed
Gabriel Covarrubias: together.
Gabriel Covarrubias: I didn't, I didn't have that.
Gabriel Covarrubias: But instead of saying, wow, this was the
Gabriel Covarrubias: cards I dealt or I was dealt and I have to
Gabriel Covarrubias: deal with that, I said, no, I'm going to
Gabriel Covarrubias: change that trajectory, I'm going to be the
Gabriel Covarrubias: difference on that family, that family line,
Gabriel Covarrubias: and and that's something that motivates me
Gabriel Covarrubias: every morning and now married with two kids,
Gabriel Covarrubias: beautiful family, absolutely love, love my
Gabriel Covarrubias: family.
Gabriel Covarrubias: And you know I look back my wife had the
Gabriel Covarrubias: great, great family, upbringing, beautiful
Gabriel Covarrubias: parents, stayed together their whole life,
Gabriel Covarrubias: and high school and college, all that fun
Gabriel Covarrubias: stuff.
Gabriel Covarrubias: And, and you know as, as we started a
Gabriel Covarrubias: family, I said to myself and to her uh, I'm
Gabriel Covarrubias: not going to do what, what I had done to me
Gabriel Covarrubias: and and just making sure that I I'm the
Gabriel Covarrubias: change in that path, but, um, I never let
Gabriel Covarrubias: you my past be.
Gabriel Covarrubias: Uh, something that's going to hold me back
Gabriel Covarrubias: in what the future holds, because
Gabriel Covarrubias: possibilities are endless.
Gabriel Covarrubias: It's all up to us and what we make of it.
Mark Haney: Well, I was going to ask you for words of
Mark Haney: wisdom for somebody who's aspiring to be an
Mark Haney: entrepreneur, but I can tell you you've
Mark Haney: added a lot of wisdom and a lot of
Mark Haney: inspiration and I didn't really understand
Mark Haney: that this was going to come out of this
Mark Haney: show.
Mark Haney: But I'm really honored that you came on the
Mark Haney: show and were, you know, made yourself
Mark Haney: vulnerable, you shared, you shared the real
Mark Haney: you.
Mark Haney: But is there any other words of wisdom that
Mark Haney: you might have up your sleeve?
Gabriel Covarrubias: Words of wisdom, specifically if we're
Gabriel Covarrubias: talking to some younger individuals that
Gabriel Covarrubias: are thinking about entrepreneurship, is
Gabriel Covarrubias: don't give up.
Gabriel Covarrubias: And you know, no idea is a bad idea.
Gabriel Covarrubias: You know, see it through, try it, run it by
Gabriel Covarrubias: your peer groups, talk about it, but don't
Gabriel Covarrubias: give up and don't use your past as a
Gabriel Covarrubias: crippling to your future.
Gabriel Covarrubias: Right, it's up to you.
Gabriel Covarrubias: You hold the keys of what you're going to
Gabriel Covarrubias: make of your future.
Gabriel Covarrubias: Wow.
Mark Haney: Well, thank you for sharing your story.
Mark Haney: Appreciate you?
Gabriel Covarrubias: Yeah, thank you, mark, I didn't expect it
Gabriel Covarrubias: to come out.
Gabriel Covarrubias: Just, you know I used to run from the truth
Gabriel Covarrubias: there and you know it's something I would
Gabriel Covarrubias: never lie about.
Gabriel Covarrubias: But I would just deviate the question.
Gabriel Covarrubias: And as I've gotten older and decided that
Gabriel Covarrubias: that's not something I want to hide
Gabriel Covarrubias: necessarily, I think it's important for
Gabriel Covarrubias: people to understand that you know you can
Gabriel Covarrubias: come from any walk of life and still do
Gabriel Covarrubias: great things in society, and that's
Gabriel Covarrubias: something I strive to do every day.
Mark Haney: You can come from any walk of life and do
Mark Haney: great things.
Mark Haney: Wow, what a, what a statement.
Mark Haney: Thank you for coming on the show.
Mark Haney: Thank you, mark.
Mark Haney: You bet, thanks for watching today's show.
Mark Haney: My goal for every episode is that you find
Mark Haney: a takeaway, something tangible you can use
Mark Haney: in your business today, and if you have a
Mark Haney: comment about a favorite takeaway, feel
Mark Haney: free to put it in the in the box below.
Mark Haney: And if you have a comment about a favorite
Mark Haney: takeaway, feel free to put it in the box
Mark Haney: below.
Mark Haney: And if you have a topic that you'd like me
Mark Haney: to bring up on the show, don't forget to
Mark Haney: let me know.
Mark Haney: And also, don't forget to subscribe to our
Mark Haney: YouTube channel if you wanna learn more
Mark Haney: about entrepreneurship, because at Haney
Mark Haney: Biz, we are always by your side.
We recommend upgrading to the latest Chrome, Firefox, Safari, or Edge.
Please check your internet connection and refresh the page. You might also try disabling any ad blockers.
You can visit our support center if you're having problems.