<v Speaker 1>Hello everybody, and welcome to The Advisor with Stacy Chelem

<v Speaker 1>and today I'm very excited because we have a very

<v Speaker 1>special guest today. She is the founder and the CEO,

<v Speaker 1>Susan Lendex, and she is the owner of the company

<v Speaker 1>of Estics, and she is an amazing woman who is

<v Speaker 1>going to talk about where we're headed and where we're

<v Speaker 1>going to be going in the world of business in

<v Speaker 1>the near future. And before we begin, I just want

<v Speaker 1>to give a shout out to our sponsors, who are

<v Speaker 1>iHeartRadio and Speaker. We'd like to thank you for making

<v Speaker 1>this show happen. And I'm very excited Susan to have

<v Speaker 1>you on the show today. I am really I'm really

<v Speaker 1>intrigued by all the accomplishments that you've done in the

<v Speaker 1>past and I'd love for you to share with the

<v Speaker 1>audience a little about yourself and what you do.

<v Speaker 2>Stacey, thank you so much, and thank you for having

<v Speaker 2>me on the show. Born and Break in South Africa

<v Speaker 2>and a true entrepreneur min investment journey Stoughts. When I

<v Speaker 2>was fatday seventy years old through my dad's sister was

<v Speaker 2>in the financial world and exposed me to give my

<v Speaker 2>little bit of pocket money and she invested it in

<v Speaker 2>chased me on a monthly basis, so she literally enticed

<v Speaker 2>me into the financial world. And then in South Africa,

<v Speaker 2>I really studies very prominent, and I got into real

<v Speaker 2>estate very early.

<v Speaker 3>With my dad as well.

<v Speaker 2>I always jugged and said I got then really study

<v Speaker 2>in my DNA because he gave me a buying brush

<v Speaker 2>and let me start binding his house.

<v Speaker 3>From a very early age.

<v Speaker 2>But I always knew that I want to be in

<v Speaker 2>finance and investments, so I started and my career started

<v Speaker 2>as a chartered accountant, completed that at a very early age,

<v Speaker 2>and then I had my first business and sold that

<v Speaker 2>when I was at the age of twenty three. So

<v Speaker 2>I'm a true entrepreneur in the sense of it. But

<v Speaker 2>as life tek you sometimes you up and I ended

<v Speaker 2>up in corporate for various international corporate companies on a

<v Speaker 2>global scale as CFO Varnum. Learn a lot about systems

<v Speaker 2>back in processes as well as just getting into technology,

<v Speaker 2>so I got a very very strong.

<v Speaker 3>Neck for technology.

<v Speaker 2>I did nine is AP implementation throughout my lifetime. That

<v Speaker 2>was in the very very early days of sap OR two,

<v Speaker 2>and then moved onto sap OR free. So I got

<v Speaker 2>this unique being global perspective in terms of being entrepreneur,

<v Speaker 2>hands on being being know where it is to be

<v Speaker 2>a startup fund founder, but also in a corporate world

<v Speaker 2>and interact with finance, investments and in technology where we

<v Speaker 2>is at the forefront of where we are to run.

<v Speaker 2>So then moved into Australia ten years and for various reasons,

<v Speaker 2>and then the big thing that effected any everyone in

<v Speaker 2>the world obviously COVID. That was a very decisive fact

<v Speaker 2>that while we moved into the US and we now

<v Speaker 2>five years here to expand our group, a bistics for

<v Speaker 2>other lost in years.

<v Speaker 4>Wow.

<v Speaker 1>So that's pretty amazing. How you started at such a

<v Speaker 1>young age. That's wonderful that your dad kind of enticed you,

<v Speaker 1>you know through you know, teaching you and letting you

<v Speaker 1>actually interact and be a part of it, and you

<v Speaker 1>know that kind of drew your love for and passion

<v Speaker 1>for the world of finance and that got you to

<v Speaker 1>where you are today.

<v Speaker 3>Yeah, I agree with you.

<v Speaker 2>I think education plays such a big role in anything

<v Speaker 2>that you can do, and your parents obviously is pivotal

<v Speaker 2>in terms of anyone's development, especially as a job. But

<v Speaker 2>I don't think this enough education and if enough knowledge,

<v Speaker 2>it really teach people out finance and education an investment

<v Speaker 2>as well, and especially women.

<v Speaker 3>Women is always the loss to.

<v Speaker 2>Get educated in investments because it's just such a mild

<v Speaker 2>dominant industry way. Even in the household, the men always

<v Speaker 2>might all the decisions and always control of the credit

<v Speaker 2>gods and make the decisions a way to spend the money.

<v Speaker 2>So it's very unusual for the women to really get

<v Speaker 2>all the financial education. And when something drastically happened in

<v Speaker 2>your life, then it's becoming a real big issue for

<v Speaker 2>a lot of women out there.

<v Speaker 4>Oh most definitely.

<v Speaker 1>You know it is a male dominant industry and you

<v Speaker 1>do see male that you do female. But that's a

<v Speaker 1>great point that you make because something happens, and you know,

<v Speaker 1>the man and the family is always making all the

<v Speaker 1>decisions when it comes to finance and setting up things,

<v Speaker 1>and then all of a sudden, God forbid, someone passes away.

<v Speaker 1>Then you're left with, you know, all these responsibilities that

<v Speaker 1>you may not know how to go about out and

<v Speaker 1>it could be very scary.

<v Speaker 4>So I definitely agree with you.

<v Speaker 1>I think education plays a big role people should you know,

<v Speaker 1>and I don't think it matters either what age you are.

<v Speaker 4>I think you can really.

<v Speaker 1>Dive into it at any age and start really learning

<v Speaker 1>about finance. Because at any age you could actually learn

<v Speaker 1>about it and actually participate in it and actually make

<v Speaker 1>a great, you know, profit through finance at any time

<v Speaker 1>in your life.

<v Speaker 3>I think, Yeah, now I agree with you.

<v Speaker 2>I think if you've got a really good role model

<v Speaker 2>and if you've got a really good mentor, you can

<v Speaker 2>guys so much places. I was very fortunate we got

<v Speaker 2>very early into bitcoin two fast and twelve, and I

<v Speaker 2>had the privilege to actually get a mentor for my

<v Speaker 2>eldest son, who is now our chief investment officite, to

<v Speaker 2>actually learn more about digital currencies. And he was just

<v Speaker 2>starting to double into bitcoin and your fierium and light cooin,

<v Speaker 2>and this was like fifteen years ago. And now we

<v Speaker 2>understand the landscape so well and he's more invisted and

<v Speaker 2>I tried it, but he does a little bit above

<v Speaker 2>and just absolutely love the space. So I think by

<v Speaker 2>starting something small with your children or just getting exposed

<v Speaker 2>to somebody that's out there, there's so many opportunities on

<v Speaker 2>YouTube or mentors, or on LinkedIn, or just read a

<v Speaker 2>little bit more or watch more YouTube educational YouTube videos.

<v Speaker 2>Then that can really make a difference. I strongly believe

<v Speaker 2>that can see it is they in terms of what

<v Speaker 2>I want, what's what's the interest on how it's kind

<v Speaker 2>to shape your lives?

<v Speaker 4>Right, No, I agree one hundred percent with you.

<v Speaker 1>Now, you had mentioned, you know, before the show, you

<v Speaker 1>were talking about all different areas of business that are

<v Speaker 1>changing very rapidly. You're talking about AI, and then you

<v Speaker 1>were talking about other areas in business that are changing,

<v Speaker 1>like cybersecurity, and you know, you know, your prediction was

<v Speaker 1>that you heal and feel in the next ten years

<v Speaker 1>that so many are going to be changed, and you know,

<v Speaker 1>can you like go into like how you feel about

<v Speaker 1>like where businesses headed in your eyes.

<v Speaker 2>So we will see over the next ten years more

<v Speaker 2>challenges happening that what we've seen over the last one

<v Speaker 2>hundred years just in terms of technology, and we already

<v Speaker 2>see that the way that CHUDGEPT is literally starting to

<v Speaker 2>even aviti Google in terms of researches. But it's literally

<v Speaker 2>about five percent on the jig curve that we are

<v Speaker 2>with artificial intelligence or I S.

<v Speaker 3>Everyone knows it now.

<v Speaker 2>But it's more to do about how we interact with

<v Speaker 2>our biynments, our finance. Cybersecurity is going to be a massive,

<v Speaker 2>big thing and we've just signed I can publicly announce

<v Speaker 2>it a smaller investment into a cybersecurity company when they're

<v Speaker 2>going to change the way that we even log into

<v Speaker 2>our email. Also platforms, because normally you take email on

<v Speaker 2>the platform, those will all be getaway, so we will

<v Speaker 2>basically have your eyes, your palms, and your voice, and

<v Speaker 2>then all your information will be stored on a blockchain technology,

<v Speaker 2>which is just an immutable distributed ledger. So those are

<v Speaker 2>some of the big changes coming through. And then the

<v Speaker 2>web free as everyone's talking about, but read in terms

<v Speaker 2>of interaction with II. So those are some of the

<v Speaker 2>major changes coming through. But it will affect effectively every

<v Speaker 2>single person on Earth, and the people that's not going

<v Speaker 2>to embrace ION unfortunately, is going to be left beyond.

<v Speaker 2>So you have to learn and study more about II

<v Speaker 2>and interact with them in terms of.

<v Speaker 3>In terms of just work environment out there.

<v Speaker 1>Yeah, and I say that to a lot of people

<v Speaker 1>because a lot of times I see people that get stuck,

<v Speaker 1>you know, in the past, because you know something in

<v Speaker 1>businesses have worked for them for so many years, so

<v Speaker 1>they kept repeating it over and over and over again,

<v Speaker 1>and then all of a sudden, now things are changing

<v Speaker 1>very rapidly, and the things that used to work for

<v Speaker 1>them are no longer working for them in the business world,

<v Speaker 1>and they're starting to decline in their profits, and they're

<v Speaker 1>starting to struggle in certain areas of their business. And

<v Speaker 1>you know, sometimes you know, people don't realize that you

<v Speaker 1>know it's time to change, or they're afraid to change.

<v Speaker 1>You know, for people you know who are in business

<v Speaker 1>and they've been doing things a certain way, do you

<v Speaker 1>have any advice for these people that you know that

<v Speaker 1>they really need to really step up their game because

<v Speaker 1>things are going to be rapidly changing.

<v Speaker 2>I would say the most important thing is just to

<v Speaker 2>injucate yourself first of all. I think it's really important

<v Speaker 2>to start reading. If you're in business specifically, you need

<v Speaker 2>to be active on LinkedIn and just start There so

<v Speaker 2>many good articles out there from various top leaders like

<v Speaker 2>f BMG or McKinsey's or really just starting apprecate the

<v Speaker 2>space and just learn more.

<v Speaker 3>Just read.

<v Speaker 2>It's so easy when you've got an iPad to just

<v Speaker 2>have it all. You can have it audio or you

<v Speaker 2>can read. Just in new book these days, there's no

<v Speaker 2>excuses say that you can't have a spare time and

<v Speaker 2>not start reading. But I think I think then what

<v Speaker 2>I need to think of is in the business, is

<v Speaker 2>how is II going to affect what I'm doing, and

<v Speaker 2>really have some consultation around that, because II becomes a

<v Speaker 2>center of your business. And if you don't have a

<v Speaker 2>business where iOS become a center of what you do

<v Speaker 2>in terms of automated workflows or back end or integrated

<v Speaker 2>with that, you absolutely will have no business by twenty thirty.

<v Speaker 2>And this is not my words. This is people who's

<v Speaker 2>at the forefront of technology innovation like the demandais or

<v Speaker 2>just literally say that. And we could see already the

<v Speaker 2>rapid changes that chat chipep sorry chat gipt has brought

<v Speaker 2>to everyone. It's coming with such a big wave, and

<v Speaker 2>in deep seek with the Chinese has been broad in

<v Speaker 2>another way because that just innovated it and so quick

<v Speaker 2>and sells and had such a lower cost. So we're

<v Speaker 2>going to see I think a couple of disruptions coming through,

<v Speaker 2>and we don't even speak about quantum computers, which is

<v Speaker 2>going to be a whole new disruption coming through. But

<v Speaker 2>my strongest advice is really to just just get out

<v Speaker 2>there and start educate yourself. Just understand what is blocks

<v Speaker 2>and technology, understand about how your finance investments will change

<v Speaker 2>in the future, what new opportunities are out there. To

<v Speaker 2>start familiarize yourself with with the challenges coming and get

<v Speaker 2>a good group of consultants or mentors around you, or

<v Speaker 2>just listen to more podcasts and just being formative and

<v Speaker 2>willing to explore a little bit more.

<v Speaker 1>I think that's so important. I think people really need

<v Speaker 1>to do a lot of research. And times people get

<v Speaker 1>scared when it comes to invest in because they just

<v Speaker 1>don't understand it, or they may not be a numbers person,

<v Speaker 1>you know, and so you know, sometimes you know, when

<v Speaker 1>they see a lot of numbers, people start to go

<v Speaker 1>CROSSSI and they get they get, you know, they want

<v Speaker 1>to run in the dif In direction because that's.

<v Speaker 4>Not where their strengths are.

<v Speaker 1>But you know, as you mentioned, you know, consultants and

<v Speaker 1>people who you can you know, look up to and

<v Speaker 1>be your mentors and direct you in the right way

<v Speaker 1>could actually be a very beneficial way to help you

<v Speaker 1>and guide you to the point where you have enough

<v Speaker 1>of knowledge where you start to feel confident and you

<v Speaker 1>start to feel cable of making some decisions on your own.

<v Speaker 2>Yeah, and it's particular, it's particular of interest for women

<v Speaker 2>as well, because, like I said in the parts, women

<v Speaker 2>is just always the majority or just get the least

<v Speaker 2>funding when I start in your business. So it is

<v Speaker 2>even more applicable to women than anyone else to really

<v Speaker 2>get it all more allowed and really follow that people,

<v Speaker 2>and to just learn more and explore more. And when

<v Speaker 2>so many tragic happens, like my husband's been passed away

<v Speaker 2>like six weeks ago, it is such a big impact

<v Speaker 2>on your personal life and you all of a sudden

<v Speaker 2>are in the center of it. You runt after support

<v Speaker 2>and you have to take care of your children and

<v Speaker 2>all the arrangements around it. But it's also doing that

<v Speaker 2>time that you understand really if you don't have the

<v Speaker 2>financial backing behind you, or maybe the situation is you

<v Speaker 2>coming into a lot of money, and what all of

<v Speaker 2>a sudden you need to do with that because you've

<v Speaker 2>never been exposed to the finance world, or so many

<v Speaker 2>women go through a divorce. I've actually been seeing on

<v Speaker 2>there was a Melenda guide actually bring out on the

<v Speaker 2>fifteen or five dollars a new book called The Next Day,

<v Speaker 2>and she's talking about she's been sixty, she's been through

<v Speaker 2>a US divorce, she's been into a new chapter with philanthropy,

<v Speaker 2>and there's so many changes happen in the life of

<v Speaker 2>a woman. And that's a completely different topic. But so

<v Speaker 2>it is just when all of those changes happen and

<v Speaker 2>challenges are I think something that's going to happen more

<v Speaker 2>and more as we go through the next ten to

<v Speaker 2>twenty to thirty years. So how do you embrace all

<v Speaker 2>of that challenges and actually just be in a good

<v Speaker 2>place where you find not just it's not just about

<v Speaker 2>money and investment, but it's also about your health and

<v Speaker 2>your wellness and just really finding balance in your life.

<v Speaker 4>Yes, and that's so important. That's really so important.

<v Speaker 1>And a lot of times people get stuck, you know,

<v Speaker 1>because they're so overwhelmed with so many different things going

<v Speaker 1>on after they lost a loved one. But like you said,

<v Speaker 1>there's a lot of responsibilities, there's a lot of things

<v Speaker 1>that take on, and then you have to cope with

<v Speaker 1>the grief and and and it's it's a very hard situation.

<v Speaker 1>Even divorce also, it's a very hard situation. Because for

<v Speaker 1>many women, they're starting from scratch again. You know, it's

<v Speaker 1>it's it's a whole new life, it's a whole new experience,

<v Speaker 1>and it's it's scary when you enter a new world

<v Speaker 1>that you're not familiar with, and you know, do you

<v Speaker 1>have any suggestions for people when when either from from

<v Speaker 1>the knowledge that you know of your friends or from you,

<v Speaker 1>you know, losing your husband, you know, how do you

<v Speaker 1>how do you begin life again when you have to

<v Speaker 1>you know, now everything has changed, the world has changed

<v Speaker 1>around you, and now you have to you know, kind

<v Speaker 1>of pick up the pieces and and and start putting

<v Speaker 1>them together and start building that foundation that you know

<v Speaker 1>was so quickly you know, broken around you.

<v Speaker 2>So for me, basically it's the first time that I've

<v Speaker 2>literally got to a stall stand for probably six weeks.

<v Speaker 2>I never in my life has just stopped. So I

<v Speaker 2>was busy with the arrangements for the cremation, busy with

<v Speaker 2>the back end with the all the funeral, and then

<v Speaker 2>on top of that, I moved. I moved from Florida

<v Speaker 2>all the way to Silicon Valley, so that whole transition,

<v Speaker 2>backing up two houses, it was a huge trans So

<v Speaker 2>I was extremely busy, but not busy because I wasn't

<v Speaker 2>busy with work.

<v Speaker 3>I did zero work.

<v Speaker 2>It was like almost I said to my team, it

<v Speaker 2>was almost like having a big ship there with out

<v Speaker 2>the captain. So but for me, it was like, you

<v Speaker 2>go through that period and then when you basically almost

<v Speaker 2>I would say six weeks into it, you didn't start realizing, well,

<v Speaker 2>these extreme moments of grief and then you start realizing

<v Speaker 2>that now you're almost alone. And I've been very fortunate

<v Speaker 2>that i had a huge circle of friends around me

<v Speaker 2>with a huge circle of support. And also I've got

<v Speaker 2>my two boys, which is quite big that very but

<v Speaker 2>they're not boys. That meant I'm very turned very so

<v Speaker 2>I think that's a huge, huge factor and add so

<v Speaker 2>many people reaching out to me. But for me was

<v Speaker 2>to really find the stillness and the calmness and going

<v Speaker 2>early mornings to the beach.

<v Speaker 3>I'm an absolute.

<v Speaker 2>Beach person, so just to find my space there to

<v Speaker 2>do some yoga classes, do some meditation and just become

<v Speaker 2>still and if I want to go to sleep in

<v Speaker 2>the afternoon, I've done it because I've never done in

<v Speaker 2>my whole life. But just tag the time out. I

<v Speaker 2>think it's so important and to just almost like for

<v Speaker 2>me personally, just really clarify on where I'm going, where

<v Speaker 2>I'm tucking the company. And it provided me the stillness

<v Speaker 2>to just almost like rediscover myself in a way and

<v Speaker 2>to say, well, this is important going forward, This is

<v Speaker 2>important in terms of serf, women's surf, next generations. But's

<v Speaker 2>if I'm doing a lot of good in terms of

<v Speaker 2>ailanthropy work out there, and what is that going to

<v Speaker 2>look like? So sometimes when something big like that happened

<v Speaker 2>to you, it provides you opportunity to just install. Because

<v Speaker 2>I think what's happened to all of us. We are

<v Speaker 2>so busy. We go from one meeting to another one,

<v Speaker 2>we go from we get so many emails, we get

<v Speaker 2>so many.

<v Speaker 3>Articles we need to read.

<v Speaker 2>So it's just such a busy, busy life out there

<v Speaker 2>that we don't really get opportunity to just be still

<v Speaker 2>and just think and just just be in the moment,

<v Speaker 2>you know what, and just leat that whatever that comes

<v Speaker 2>through to you. So I think it is so important

<v Speaker 2>to tag that moment and to almost design well, just

<v Speaker 2>become crystal. And for me even this all guys, that's

<v Speaker 2>been really hot. I hide the Sunday because that's the stillness.

<v Speaker 2>But then you start killing a little bit more busy

<v Speaker 2>during the week, so just really working allow yourself. And

<v Speaker 2>I had a very very good friend and she said

<v Speaker 2>to me days after it happened, she said to me,

<v Speaker 2>and that's probably what's.

<v Speaker 3>Staying with me.

<v Speaker 2>And I can leave that to everyone. She said to me,

<v Speaker 2>you have to go to the bottom of the of

<v Speaker 2>the swimming pool or the bottom of the not the ocean,

<v Speaker 2>but close to before you would be able to come up,

<v Speaker 2>and you have to sit in your grief and just

<v Speaker 2>be still in it, and then you will find the

<v Speaker 2>strength to actually bring yourself up. And that was quite

<v Speaker 2>inspiration for me to to realize that I will have

<v Speaker 2>to take the time off where And it's different for

<v Speaker 2>different people. Sometimes for them it can be two weeks.

<v Speaker 2>For me, it took me on my six weeks because

<v Speaker 2>my relationship was so long and so deep. So yeah,

<v Speaker 2>that's that's that's my little bit of advice to everyone.

<v Speaker 3>Love it.

<v Speaker 4>I love it, and and that's great advice.

<v Speaker 1>You know, I think, you know you have to take

<v Speaker 1>it one day at a time, and you know you

<v Speaker 1>do the best you can do, and you know you

<v Speaker 1>keep yourself occupied and you use the support around you

<v Speaker 1>and the people that you love, you know they're there

<v Speaker 1>for you. And you keep busy and you you know,

<v Speaker 1>you try to move forward the best you can. And

<v Speaker 1>that's all we can do is do the best we

<v Speaker 1>can and know more, you know, But as long as

<v Speaker 1>we're trying.

<v Speaker 4>I think that's that's what matters.

<v Speaker 3>The fine purpose in your life.

<v Speaker 2>I think it's really important to find that purpose, and

<v Speaker 2>that's not always clearly defined, but if you've got something

<v Speaker 2>that's really driven, or getting involved in an organization, I

<v Speaker 2>think that's really important. Not to be by yourself, but

<v Speaker 2>set out to yourself, go out meet other people, are

<v Speaker 2>a woman or being at the mean, just basically start socializing.

<v Speaker 2>I think that's really important as well.

<v Speaker 4>Oh, I agree with you. I agree with you totally.

<v Speaker 1>I think it's very important to start socialized and making

<v Speaker 1>those connections and finding the you know, other people that

<v Speaker 1>can relate to you. And you know, it's sometimes we

<v Speaker 1>feel so alone, but when we start to meet people

<v Speaker 1>and we start to get ourselves out there, we realize

<v Speaker 1>that we're not alone. There are other people around that

<v Speaker 1>have gone through similar situations and experienced similar emotions and

<v Speaker 1>can be there as a support guide and be there

<v Speaker 1>to hold your hand and walk along with you side

<v Speaker 1>by side, which could be a very big help when

<v Speaker 1>we go through, you know, obstacles in our lives that

<v Speaker 1>are very hard to deal with. Now you created a

<v Speaker 1>wonderful company called a Estics. Now can you tell us

<v Speaker 1>a little about the company, what it's about and what

<v Speaker 1>you do.

<v Speaker 2>So we effectively investment company and we provide investment opportunities

<v Speaker 2>for family offices, for women for next generations, and we're

<v Speaker 2>going into a retail in business as well. We provide

<v Speaker 2>an integrated finances shop port failure solution for them that

<v Speaker 2>can invest into really study the venture capital into public

<v Speaker 2>markets and the digital markets. I strongly believe that as

<v Speaker 2>just the way there. The future is to have an

<v Speaker 2>integrated investment portfilure between public and private markets, and that's

<v Speaker 2>currently what we're building. We can just start quite soon

<v Speaker 2>in building our tech stack with II the center of

<v Speaker 2>it on the blockchain system, and education will be very

<v Speaker 2>center of that because we believe that in the new

<v Speaker 2>world we're going in and it will be all digital,

<v Speaker 2>it is so important to be educated on what's the

<v Speaker 2>new products out there because the old days of having

<v Speaker 2>your money for twenty five years into annuity up and

<v Speaker 2>prior to stock market will not collapse is forever gotten.

<v Speaker 2>So it truly is a very big advocate for the

<v Speaker 2>vestification of your assets. It will just provide and I know,

<v Speaker 2>right Delien, which is the one which is one of

<v Speaker 2>the foot leaders. And what I'm buffetted out there in

<v Speaker 2>THEMS of investment is saying that the versification is so

<v Speaker 2>important that you just done basifout your assets, your investments

<v Speaker 2>and your funds have a various different asset losses. So

<v Speaker 2>that's currently what we busy building. We fought from where

<v Speaker 2>we need to be, but we I believe were on.

<v Speaker 3>A good strike.

<v Speaker 1>It sounds like it. It sounds like it a lot. Yeah,

<v Speaker 1>I think it is. It is the future, you know,

<v Speaker 1>and I think it is. It is great that you're

<v Speaker 1>focused on educating women as well, you know, to help

<v Speaker 1>them understand it so they can take charge and they

<v Speaker 1>can make some decisions and and you know, with the

<v Speaker 1>right decisions, you know, you could have wonders you know,

<v Speaker 1>happen in your life and changes that you never thought

<v Speaker 1>were possible.

<v Speaker 2>And because it takes a big wife in terms of

<v Speaker 2>even family offices, if you think of that is pidominantly

<v Speaker 2>around by miles and they is the mean there will

<v Speaker 2>be one hundred and forty six trillion dollars bit transfer

<v Speaker 2>over to women and next generations in the next ten years,

<v Speaker 2>which is a phenomenal amount. Yes, but even those women

<v Speaker 2>has always been they don't have the financial education, and

<v Speaker 2>their financial education is very different from somebody that's twenty

<v Speaker 2>five that's a woman, or thirty five that's coming in

<v Speaker 2>a big twelve compete to somebody who's not. So the

<v Speaker 2>education levels are very different in terms of that. But

<v Speaker 2>I strongly believe that women as well as next generations

<v Speaker 2>is really where the education piece needs to be and

<v Speaker 2>to make sure that I just equip for the future

<v Speaker 2>and for the life that said of them.

<v Speaker 1>I agree one hundred percent. Yes, most definitely. Now, if

<v Speaker 1>we had to take today's conversation, you want to emphasize

<v Speaker 1>on some important factors, what would be some of the

<v Speaker 1>things you'd like to emphasize today to listen.

<v Speaker 2>Yes, In terms of their discussion that we had, Yes,

<v Speaker 2>I think for me, basically, I think it's really to

<v Speaker 2>emphasis on the education for women, which is quite nice

<v Speaker 2>to my heart, next generations as well, And I think

<v Speaker 2>because women invest very differently. We invest for different reasons

<v Speaker 2>as what the men out there investing. We invest for good.

<v Speaker 2>We want to make sure that the planet is a

<v Speaker 2>better place to live in. And philanthropy, I think is

<v Speaker 2>a really big thing as well. I think if we

<v Speaker 2>can give back and women as a household or the

<v Speaker 2>mind person to care about the household, I think it's

<v Speaker 2>not very better than women to do that. So I

<v Speaker 2>think that's really important. And just to make sure that

<v Speaker 2>women are financially independent when something happened to them, whether

<v Speaker 2>they've been left behind body loved ones or whether I

<v Speaker 2>get divorce, that I in a financial secure position, and

<v Speaker 2>that they don't have to go and ask for bread crumbs,

<v Speaker 2>that I can really take care of themselves. I think

<v Speaker 2>that's and also to do the things that you want

<v Speaker 2>to do. We all work our whole life, but how

<v Speaker 2>little of us would be able to go and say

<v Speaker 2>I want to take a week off and I want

<v Speaker 2>to go and I want to travel into Italy, but

<v Speaker 2>I want to go to Japan with my girlfriends and

<v Speaker 2>just I have enjoyed the time and don't have to

<v Speaker 2>stress where am I going to find the next thing?

<v Speaker 2>To actually buy bread for the table? So probably the

<v Speaker 2>main focus, a huge focus of what we're going to

<v Speaker 2>do going forward as well.

<v Speaker 4>I love that. I love that. Now where can people

<v Speaker 4>find your website and find.

<v Speaker 3>All about you?

<v Speaker 2>So a lot of the information is on LinkedIn. I'm

<v Speaker 2>really active on LinkedIn, So just Susan Linda Key if

<v Speaker 2>they can just look up my profile that can follow

<v Speaker 2>me or that can connect with me, then we do

<v Speaker 2>go down website ibstics dot com. I've basically got a

<v Speaker 2>personal website as well, Susanlindikey dot com. Win the prices

<v Speaker 2>of free vamp that but you can find some information

<v Speaker 2>about me there and then on LinkedIn as well. We

<v Speaker 2>got some free ebooks. The one is coming out decided,

<v Speaker 2>the one is on Big ideas to it too far.

<v Speaker 2>We've released about two weeks ago in New Technologies. It's

<v Speaker 2>a free download and then we will next for sorry Wednesday,

<v Speaker 2>we will ready release our Family Office ebook in terms

<v Speaker 2>of information about what is the family office, what is

<v Speaker 2>the wealth transfer? Talk a little bit more about it,

<v Speaker 2>which is a concept that's not familiar to everyone out there,

<v Speaker 2>what it is to have to be able to have

<v Speaker 2>a family office.

<v Speaker 3>And then I am on.

<v Speaker 2>Facebook, not that active, but I will try it to

<v Speaker 2>be a little bit more active going forward as well.

<v Speaker 1>That sounds wonderful, you know, I really think, you know,

<v Speaker 1>what you're doing is wonderful. I think it's very important

<v Speaker 1>to get women to really you know, participate and invest

<v Speaker 1>in and in finance and and really, you know, you know,

<v Speaker 1>break that fear because I think sometimes because you know,

<v Speaker 1>it is male dominant, and you know, maybe their husbands

<v Speaker 1>or their partners were doing it for so long that

<v Speaker 1>they you know, there's there's no use to it, that

<v Speaker 1>they don't really have the education, you know, so they

<v Speaker 1>don't know where to begin. They don't know, you know,

<v Speaker 1>what decisions are the right decisions to make. So because

<v Speaker 1>they don't know, they fear it and they back away

<v Speaker 1>from it. But it's not that difficult once you learn

<v Speaker 1>from the right people, you know.

<v Speaker 4>And I think, you know.

<v Speaker 1>That's that's something that if people you know, you know,

<v Speaker 1>take the next step forward, you know, so many changes

<v Speaker 1>could be made in the world of you know, high

<v Speaker 1>ticketed working women, you know, and they could learn so

<v Speaker 1>much and they could do so much and accomplish so

<v Speaker 1>much just by you know, making those decisions.

<v Speaker 4>And even women who are.

<v Speaker 1>Home you know that you know that have children and

<v Speaker 1>they work maybe part time. If they participate and they

<v Speaker 1>learn about finance and they can make decisions too, that

<v Speaker 1>could actually change their lives.

<v Speaker 3>Yeah.

<v Speaker 2>I mean, I was speaking to another company that I'm

<v Speaker 2>looking at, and it's actually amazing because women doesn't get financed.

<v Speaker 2>They hardly get a credit card more than ten, no,

<v Speaker 2>twenty thousand dollars, And when they want to start a

<v Speaker 2>little coffee shop or when they want to start a

<v Speaker 2>little clothing shop out there, it is just so difficult

<v Speaker 2>because to really describe them, especially if they're on their own.

<v Speaker 2>So I think that it's so important to just not

<v Speaker 2>just get educated about what it is, but also what

<v Speaker 2>is the sources and how can you access finance a

<v Speaker 2>lot better?

<v Speaker 3>Yes?

<v Speaker 1>Oh, per Now is there anything else that you'd like

<v Speaker 1>to share Before we go?

<v Speaker 2>I just want to say thank you some as for

<v Speaker 2>opportunity and for older women out there to just say,

<v Speaker 2>really is we are entering. I strongly believe we are

<v Speaker 2>entering the best wealth generation decade of our life coming

<v Speaker 2>and the next ten years will be pivotal for a

<v Speaker 2>lot of women with that can generate a lot of wealth,

<v Speaker 2>not even inherent, not even to speak about inheritance and

<v Speaker 2>if you educate yourself and you just start investing a

<v Speaker 2>small amount that we said, you know, you're going to

<v Speaker 2>stack one thousand dollars and start investing that, and you

<v Speaker 2>can make a lot of money by the time that

<v Speaker 2>you look back in the next ten years or twenty years.

<v Speaker 2>So it's staking small little steps and pull that up

<v Speaker 2>and to create something a lot bigger for your better

<v Speaker 2>future and for the better good.

<v Speaker 1>Oh, one hundred percent. Well, thank you so much, Susan

<v Speaker 1>for coming on the show. I really appreciate you and

<v Speaker 1>all the analogy share today, and you know for sharing

<v Speaker 1>your story also, that took a lot of courage. And

<v Speaker 1>I say thank you because there are a lot of

<v Speaker 1>women out there who needed.

<v Speaker 3>To hear that.

<v Speaker 1>And you know, your words, you know, can really inspire

<v Speaker 1>and motivate others to take the next step forward. And

<v Speaker 1>thank you so much because you're you're doing a great

<v Speaker 1>job yourself, and I, you know, I think you're an

<v Speaker 1>excellent role model for women, and I, you know, I

<v Speaker 1>appreciate everything that you're doing to help women, you know,

<v Speaker 1>learn how to improve themselves and elevate to the next

<v Speaker 1>level in life.

<v Speaker 2>Thanks you, Thank you so much. For coming on the show.

<v Speaker 2>I truly appreciate this. You're very welcome. You have a

<v Speaker 2>great day.

<v Speaker 3>Thank you so much. Go well, bye bye bye bye