Speaker 1 0:00
Kay, well, hello, hello, guys. You're listening to beauty bites with Dr Kay, secrets of a plastic surgeon, and today's podcast is going to be all about content marketing, launch strategy. We are interviewing launch strategist, afrielle Franks. She is a transformative business coach and strategist. I met her at Chalene Johnson's. Can be more and she is so motivating. She's helped 1000s of entrepreneurs build really impactful, profitable brands over the last 15 years, and she has a background in managing eight figure real estate portfolios. She has so much excellence in what she does for her global coaching and practice. She's a two time film producer, four time author, viral content creator, and she's also launching a course this coming April, for those of us who want to learn more about being an entrepreneur in content creation, so April, you're going to teach us all about what we need to do better in the esthetic space with how we're doing marketing and content creation for our platforms. Welcome to the podcast.

Unknown Speaker 1:16
Thank you so much for having me. Yeah.

Speaker 1 1:18
So tell me a little bit about what's the modern approach to content creation? Because I feel like sometimes Instagram's getting a little bit stale, and, you know, maybe Tiktok is not hitting it for the right audiences, for my clientele. What do you think?

Speaker 2 1:33
Well, I think there are people with money on every platform. And I think that that's, you know, I think that's the first thing, is that the money is everywhere. There are rich people, and there are people in low to moderate income levels on every single platform, scrolling all day. There are CEOs who are unplugging all day, scrolling on Tiktok, and there's people on Snapchat. There's people on LinkedIn during the day. So it really is changing your overall mindset about where people are hanging out, because just because someone does something professionally doesn't mean their downtime, because that's what social media is for, right? And now it's kind of really shifted more so into interest media. So less social, more interest based, meaning what people are interested in is really where they are, what they're tapping into. So if they think cats and laughing babies are funny, then that's they're going to go to wherever that is. So that's the first thing. Is really just knowing that your your people are probably everywhere, and understanding the nuances of the platform is going to help you become a better marketer within your business, right? Because it is about the nuances marketing as a whole, Dr Kay is the same. And then where it differs is the nuances between YouTube and Tiktok, for example, or Tiktok and Instagram, or Instagram and Facebook. So that's that's kind of one of the first things, is just understanding that there is, there's money and new clients on every one of these platforms.

Speaker 1 2:59
Many entrepreneurs feel pretty overwhelmed when it comes to creating consistent content. And what's the biggest mistake that you see people making,

Speaker 2 3:07
not having a plan. The biggest mistake that business owners have is that no business owner actually signed up to be a marketer. But the way that our world has shifted and not is shifting has shifted. Is you're going to have to be a marketer or you need to hire an agency. And even with hiring an agency, you're still going to have to be a marketer, right? There's still that element of you having to show up and market yourself, and because social media has essentially conditioned us all to expect to know our esthetician, it's, you know, we want to see what you're eating. We do want to see what you're eating. See that you that you love this specific hair dye that I love. We do want to see that, you know, you like to wear Tory Burch sandals. We want to we want to see if you have a dog, and the dog's name is Fifi, like we people

Unknown Speaker 3:58
buddy, his name's buddy, okay? Buddy,

Speaker 2 4:02
right? So people, but they do, they want to see that. And I think what happens for business owners is they don't want to be influencers, but they are influential. And I think just understanding that. So the biggest thing really is just not having a plan. People think that you can just post, and posting is not marketing, right? It takes a little more intention than that, yeah.

Speaker 1 4:22
How do you make content that literally converts people? Because I think that's the goal of making the content is you want to engage in interaction beyond the screen, where they'll come and see you or get or purchase something or visit your business.

Speaker 2 4:36
Yeah, the biggest thing is content. You have to think of it in these three ways, and this is going to help whoever's listening right now. So when you think about your content, I want you to think about it in the concept of three different styles, right? So there's content that attracts so that should be for people that don't know you never seen you before, right? So how you would speak to someone about what you do, who's never. Ever seen you before you're a whole stranger is completely different than someone who's already maybe heard of you or may even be on your email list, for example, right? And so just thinking about those two different things most of the time, I found in my experience in coaching 1000s of people over the last 16 years is people are typically creating content in the tone, as if the people know who they are already, so they're really talking over the newbies head. They're talking over, right? It's almost like, like, if you're dating, right? When you first meet someone and you exchange a phone number, like, that's an initial Hey, how you doing? You know, I think you're attractive. Can I call you very different than, hey, let's get married, right? Like we got to work our way up what we're saying to someone brand new is going to differ. And I think learning the difference between the messages that attract both of those people to take action is where I think there's a big gap that we can close.

Speaker 1 5:58
Yeah, you have to entertain, but you also have to educate and then you have to engage with people and make yourself approachable. I think that's that's hard for some people. What if you're not someone who likes to be on video, or you feel exhausted by the idea of like every single day I have to make content?

Speaker 2 6:16
Well, I don't think you have to make content every single day. I think that. So that's, I think that's a myth, right? So if you were thinking you have to create content every day, you can effective today. Stop thinking that, because you don't. But what you do have to do is be more strategic about how you create it. And so within my community, we call it the batch 1427, protocol, where I encourage my business clients, who are all business owners to batch their content once a week or twice a month based on campaigns and promotions that they're running. So that way they already know what to create, and they just follow a protocol of of that creation. So I would encourage a batch protocol so it could look something like this. You know, let's say there's a holiday coming up, or a campaign you just made up, right? And you want to promote for that, I want you to think of, you know, 14 ideas which you already know. Those ideas could be the most commonly asked questions that you have already answered a gazillion times, about skin care, about Botox, about fillers, about whatever. Some of the most popular people I follow are estheticians and people that do facial balancing and stuff like that. They have hundreds of 1000s of followers, literally booked out. I just met with the esthetician practice in Baltimore. I live in Charlotte I just met with him last week. I had to set that appointment up four months ago. It took me four months to get a consult, and it was virtual, so it took me four months to get a console. So people are booked and busy on the internet. There is definitely a way to to do that. So that's the first thing I will say, is to is to batch, to start batching your content, and think of your campaigns, and then think of those ideas. Now, if you don't want to show up on camera, I think that's going to be a problem, because you're the person that's touching my face. So I kind of want to hear from you. I need to see you. I do think there is a mix of content that you can do that is not necessarily what we call expert note style content, I don't think that any of you, quite frankly, need to talk to the camera that often. We call that expert note style content. I think that there could be a good balance between, between what we call cred clip style content, which is just like B roll of you and your office doing these things, right? So if you're doing you know, I don't know, a facial you for on corrective skin care. You could record someone who has, you know, acne, and there's, you have a whole content vault of acne content. And then you could have a whole content vault of facial balancing content. You can have a whole content vault of, you know, you know, just a little refresh, and what's Botox, you know? So I think there are some categories there that you could really play with and then create what we call cred clip style content, which is simply that behind the scenes of you, which doesn't even have to be your face, cameras, side shots, behind you, over the shoulder. There's so many creative ways you can do that, literally, seven to 15 second clips, trending audio, words on screen, comment a word, and then it DMS them a coupon or a link to your booking calendar.

Speaker 1 9:33
Okay, that's a good one. I see so many people doing that, asking for comments, comment a word, and then you get something in exchange. Do you think everyone's still falling for that?

Speaker 2 9:44
Oh, yeah, 5000 subscribers last month with that on one video. So yes. Oh, really. The best way are

Unknown Speaker 9:53
you using many chat?

Speaker 2 9:55
Using many chat? I actually just came back from a mini chat conference about three weeks ago in LA. And, yeah, I mean, I'm fan mini chat because it's effective, it works, and it's super easy to set up, and no one has time to manually DM people or trust that people are going to click the link in your bio. You can't track that.

Speaker 1 10:16
That's very true with these social platforms changing so quickly. How? How do you think we should keep up and future proof our content strategy like we I want kind of evergreen content so it's always out there. But I see recently that Instagram's made some changes where it's really prioritizing reels and yeah, what are some new changes that are happening? Maybe bring us up to date on Instagram

Speaker 2 10:41
now they are definitely prioritizing reels, one of the biggest changes that they've made over the last several months, two of them. One is they've gotten really sophisticated with their SEO, with categorizing your videos. So that's important, right? That means that the algorithm knows what your video is about, and if the algorithm knows what your video is about, or your post is about, then it can show it to the right based on the types of content that those people are promoting or that those people are engaging with and with other profiles. And then the other thing is, hashtags are kind of dead on Instagram. Everything is about the SEO So, and this comes from the CEO of Instagram, so that's really important to acknowledge and to understand as well, is that it's not about hashtags, right? So you using 50 hashtags is not going to get you more views. That has not worked, right? It doesn't work.

Speaker 1 11:32
How can you improve your SEO? How Instagram is finding you with SEO?

Speaker 2 11:36
I think that every single one of you can utilize chat GBT to help you write a SEO driven caption. So it's just a matter of the keywords, right? SEO is simply about the keywords that people are typing in. How To Get Rid Of Acne, how to look younger, how to all the things that people will be typing in, you know? How to maintain my youth. What do I do with aging skin? How do I get rid of hyper pigmentation, right? So all these different things, how do I get rid of crow's feet, all the things you can think of that people are asking, right? What are those things? And you can utilize AI, whether it's Claude, chat, Jasper, any of those platforms, to help support you in that. And I honestly, I mean, I am a business coach, and I do think there's no reason why you should know how to market like this is a skill set, and there's just no reason why it's like me just knowing how to I can't even pop a pimple correctly. You know what I'm saying. So it's not like, right? I didn't, I didn't study that. I don't do that every day. So just like, there's no reason I would know how to do what you do, there's really no reason why you just should intrinsically know. And there's so many changes and things moving so quickly, so interesting.

Speaker 1 12:49
I so other than reels taking priority and SEO becoming very optimized, do you think the algorithms is seeing AI too much and getting like down, regulating or downgrading you for using too much AI in your social or not yet, I

Speaker 2 13:06
don't think yet. Actually, I think they're still figuring all of that out. I do think is, we were just talking about this in my school. I own the school of content marketing, and the question I asked them this morning was, Do you think that AI is going too far right? And what are your thoughts? How are you utilizing it, you know, are you utilizing it to brainstorm, to help you come up with new ideas? Are you depending on it? Is it, you know, hampering your critical thinking skills, like, what does that? What does that look like for you? So I think that it's still so new, and I do think it's moving faster. And I also think that they're using AI to speed it up, right? I think once they got, once this thing was created, now it's, it's growing, it's like a web so,

Speaker 1 13:46
yeah, I mean, I worry, because my marketing team will, they will chat GPT a caption, and then to me, I can just tell right away, like that sounds like a Hallmark card. Doesn't sound like a real person wrote it, you know?

Speaker 2 13:58
Well, I think that's a part of so that doesn't have to happen. That's a part of,

Speaker 1 14:03
yeah, like they could do better prompting, but so it falls slightly flatter than what I think human would write.

Speaker 2 14:11
I think, I think no company should be using a direct

Speaker 1 14:16
output from Ai, yeah.

Speaker 2 14:19
So I think that. I mean, you know, that's those are just my thoughts. You do want the human element, and at the end of the day, this is your brand, and you have a voice, and I think it's very important. Now, a tip that I can give you, and this could support your marketing department or anyone else that's watching, is, when I do my videos, we use the transcription to write the captions, so then it's pulling directly from what I'm saying. And my back end of my AI is trained super well for my voice and my tone. So that's that's I was

Speaker 1 14:53
gonna say. What are your favorite AI tools that you're using right now?

Speaker 2 14:57
Oh, there's, and I have a whole list. I'm right on this right. On this board. So I would have to say, first of all, I love Hedra for making videos. I like cling for turning pictures into videos for Ideas and Brainstorming. I think that chatgpt is great for writing. I think Claude is probably a little bit better for writing. And I've been creating like, little movie clips using Beo three. So, you know, there's a lot out there. There's so many tools. I probably have like seven or eight of them written down free pick I was just playing in that yesterday. Blow Tato, I haven't really gotten into that, but I've been signed up for it for months. So there's just so many new things. I just signed up for Sora yesterday and created my first three videos on that platform. Would you think of Sora? I don't know that I like this fake world of things. I much rather be on a platform where I know there's real humans and that a human created something that was AI. I don't know that I like only watching AI, you know, I'm not really.

Speaker 1 16:06
You can take your virtual, digital avatar and give it a voice now, and like you and I don't even have to show up. We can have our avatars talk to each other,

Speaker 2 16:17
you know, I don't enjoy that, and I think that's why, in person I saw. I love the aspect of your work, because even if you're utilizing these tools, you cannot be replaced, because they still have to come to you. You still have to touch their face, right? And so and I and so I love that aspect that that can't go that that's not

Speaker 1 16:34
going to go away, right? What's New on Tiktok these days, everything. Where do you see some big Tiktok trends finishing up here, and also for 2026

Speaker 2 16:45
Well, honestly, Tiktok is really great for ecom. I'm also a Tiktok shop affiliate, and I'm about to be a seller there as well. So it's just a lucrative platform for ecom. It is. It's all it almost feels like a little QVC, you know, where people that have retail can sell their retail, you know, on those platforms in a really big way. So Tiktok is, you know, doing its thing. I really believe that Instagram, Instagram copies everything that Tiktok and other platforms do or they buy the platform. So it's the SEO has always been great over there. I think that's why the virality is so good. I do think it's a great lead source for Instagram and YouTube. One of my clients uses it to fill her Facebook community. She has over 13,000 people there that all came from Tiktok. So, I mean, my best Tiktok day was a 36 hour 3000 lead day. That's leads with a 43% show up rate. So it's a profitable platform. People spend all kinds of money on Tiktok. So I wouldn't discount it. It's I don't it should not be discounted. I think I discounted it for a while because I listened to a lot of rhetoric, and then I just had to see for myself, and I've grown. I've been doing this for 16 years, and I just now hit 50,000 followers on Instagram.

Speaker 2 18:11
Oh, no, they do grow faster. That's definitely a fact. The algorithm is created for that, like the two platforms are just different, right? That's why I was talking about those nuances earlier. Tiktok wants you to go viral. Like that is thing. They want to push your video. They teach you. They tell you what to do. They they show you examples of what to say, like this. It's a very creator supportive platform. I have been to six in person Tiktok events. They are consistently educating their users, their creators. Instagram is meta. Is just different, right? They are more for the advertiser, right? The advertiser, us the business owner. You know, we pay the money. They put us in front of the people. Tiktok is for the Creator. It's a little bit different.

Speaker 1 18:56
I like that. What do you do? You think in 2026 we're going to have some big, new, different trends in social and marketing,

Speaker 2 19:03
yeah, because the trends keep things alive, you know. And what I found is that from a trend standpoint, and I know because I'm on the other side of that. So for example, take, let's use Tiktok for an example, I am, well, we can use meta. Actually, I was in a beta test before meta came out with messenger for business. So before we can use messenger on our business pages, I was in the beta group with 10 with nine other businesses, and we tested this all out. I went to Facebook. I was interviewed by the President of the head of Facebook for business, and I think that it's just going to get even more in depth. So I think this is the time like right in this season, right now, to really lean into the automations, to lean into really being more clear on your strategic planning as it relates to your campaigns and the different promotions you want. Because, quite frankly, they're based. Basically the same. You do the same shit every year, right? Christmas is coming. The summer is coming. The spring is coming. Our skin is changing with every season. The problems that people have been having with skin, they're going to keep having aging. We're going to keep wanting to look younger. I'm 49 I'm going, I was just, I was laying in the bed the other night talking to my husband, and I was like, some woman had a facelift, and I said, I looked at him. I said, Listen, well, if the day comes, I'm going, Okay, I am gone

Unknown Speaker 20:28
like 49 you look like 39

Speaker 2 20:32
I'm definitely 49 my knees, my knees are evidence, okay,

Speaker 1 20:39
maybe the cartilage. Oh, well, I think that everything you're saying is very true. What can we do in 2026 to make our brands more profitable?

Unknown Speaker 20:55
I'm sorry, okay,

Speaker 1 20:57
that's a hard question, but like in next year, I feel a little recession coming, an economic downturn somewhere in the horizon, and I think every brand is going to have to work a little harder for everyone's dollars, and everyone's going to be holding their dollars tighter. So what can businesses do in that environment?

Speaker 2 21:16
I think first of all being acknowledging that that is happening. I mean, right now, at this current state, people are losing a lot of jobs, there is a lot of uncertainty. I think leaning into some digital assets, I think will be important, maybe not always. Can someone come into your office, I think also turning your best knowledge into, again, another digital asset, a book, a mini course that you can sell. So there is still, you know, some, what we call, you know, mailbox money. You know, you're still bringing in another 10, 15k in digital money of something you create at one time. You know, I think that that will be great, you know, a library of utilizing the retail products that maybe you're selling inside of your practice, you know, how do I use these products? I think that that will be really, you know, great to add one of my clients. Owns one of my legacy clients. She launched her own skin care line, and before she did that, she owned a 2500 square foot salon, esthetic salon for corrective skin care in Oklahoma, and we worked through her expansion, and we expanded it to 5000 square feet. And one of the things that we focused on as her coach was her retail sales, her email marketing, right? Those things weren't set up. She was using mind body or whatever at the time, and so we really focused on email marketing and repeat customers and nurturing the people that you were already there, right? Also, because I think a lot of times, business owners spend a lot of time going after new money, but there's so much repeat business. You can increase the AOV, the average order value of your client, and the LTV, the long term value of that client as well. You can increase that by being more strategic and consistent with rebookings, with, you know, referral loyalty programs, with retail with potential digital products and resources that they can be utilizing, because our face is something we're looking at. I am obsessed with skin care. Obviously. I am literally obsessed with looking younger than my age. I mean, it's just what it is like. And I wasn't always this way. It started with me getting like in about six or seven years ago, getting some filler for some under eye bags that I had, and then I was and I had some blocky skin. I was like, let me really take this more seriously. So I spent a lot of money on skincare. I think it's important. And so you really want to be talking to people who care about how they look. So that goes back to the messaging. And I think when you're building community around your practice, I think that you'll sustain because those people will want to consistently

Speaker 1 24:01
support you. Yeah, do you recommend that we niche down into, you know, very specific categories, or be more broad and encompassing and inviting everyone in versus

Speaker 2 24:14
you like niche? I like the niching. I want to know that it's kind of like I had a Brazilian butt lift in 2018 and I was looking for a doctor. I was looking for a doctor who did it every day. I need a doctor who does this every day, Doctor Who does 50 a year. I want a doctor who does 400 a year. That made me feel good. That's a good decision. I can go to your page. I can see all of these visuals, of these transformations that you've created. I want to see that you, you know, like one of my clients, she leans into corrective skin care for people of color, they have different skin than non melanated skin. I don't know that. That's not my it's not my skin. That's not my thing, right? So, so, yeah, I do think that that niching, then it's. Specializes you. You know, it really does.

Speaker 1 25:05
You talk a lot about intentional impact and abundance. And how do you coach women in particular? Because I think 90% of women in esthetics are 90% of us in esthetics are women. How do you women to get into that mindset of intentional abundance,

Speaker 2 25:25
you have to know who you are. You know this goes beyond your profession. You know it's what type of woman are you? Are you happy? You know you enjoy waking up every day. Do you like what you're doing? Do you like where you're doing it? You know, the more pleasure I think we have in our lives holistically, the easier it is for us to make decisions. I think also, because we are very driven and ambitious women, I think it's very important for us to lean into, like, that expansive mindset, like, what? What do I want? And being maybe even a little bit selfish about it, you know, because otherwise we're just going to be unhappy at work. And so why do we want that we're not going to make the best decisions? I also think something that we tend to do as a society is that we reward hard work with rest, and I think that women need to rest in order to work. I think we don't, yeah, and so you get busy, you got kids, or you got family, you have these different things going on, and it's just, it's a lot. And so I had to get out of that hustle mode, because, like, I gotta do this, I gotta do that, I gotta do this, and I work hard, but I'm going to rest. Like, I didn't get out of the bed today until 11am you know. And I needed that rest. I took two meetings from my bed today because I was like, I'm tired, so I'm just going to lay here and I will get up and get dressed this afternoon, because, you know, because I can, and I think that's important is, is learning to rest so you can be rejuvenated enough to make good decisions that are going to benefit you in the long run.

Speaker 1 27:03
What advice do you give to women who are they're entrepreneurial, they're doing great in their business. They're successful on paper, but maybe they don't really feel fulfilled.

Speaker 2 27:13
I think it's the same similar response, right? It's like when, when is enough, enough. And I also think that you get to write your own story. You get to create your own life. I think we really have to start deconstructing from constructs that were never created to benefit women in the first place. Most of the things that we do were never created for us. We have to remember we just got rights, like in our money, yeah, literally. I mean women are still fighting for equal pay. So I think when you think about that, it's like you have to be very careful who you're whose belief system you're living. Is it your belief system, or is it some tradition that just never worked for you, or you've questioned all along? So I think when women are a little bit more honest with the fact that they actually do disagree with things, or they have a different viewpoint, and start living that way then, which requires courage and bravery right then. And it also will have to remove that element of people pleasing that I think women get caught up in. It's like, well, I'll do this because they want, and you really have to start doing things just because you want and let people be pissed off. You know, no one ever died from being pissed.

Speaker 1 28:25
Yeah, exactly. Well, the New Year is coming, and many people will want to kind of do a reset and restart. So if you had to give advice to someone about like, how they could reinvent themselves in the new year or to work better and harder on their brand. What would that advice be?

Speaker 2 28:42
It would be not. It will probably be not to do that. It will probably be not to do that. I think that you should, if you are ready, or if you're feeling right now, like you're dissatisfied, or you want something more you want to expand in another area, start right now. Yeah, hell with fucking January 1, like right now. It could be January 17. It could be February 3. It could be November 17, the day that you feel it. That's the day you need to take action on it. For sure. I think waiting and fooling ourselves into these, again, these campaigns of the world, I don't know that they're that helpful for us. There's a reason why most people give up on their New Year's resolutions by February 14, and it's because it doesn't work. It feels force isn't is there? Is? There's no alignment there. If you're feeling it today as you're listening to this podcast, start making some small changes in your life, you know, start book a retreat, maybe going to retreat for the New Year's. Do something that's going to feed your soul. Don't dig into more work if you just shift your belief system that you'll be more productive, more profitable, more rich and happier when you're well rested and you're taken care of your whole life. Life will be different, and so will how you run your business.

Speaker 1 30:04
If you had to give listeners just one action step that they can take today so they're not going to wait till January to move their themselves, their mindset, their brand, forward. What do you think?

Speaker 2 30:15
Create a list of your values that you want to live and subscribe by. Create the list today, write it down. If you're it's better to write than to type. Just cognitively, we retain things better. So I'm encourage you to actually write it in a journal or something, and if you have to email it to yourself. But allow that core list of values, whether it's eight of them, 10 of them, seven of them. Allow that to guide your decision, so you can stop questioning yourself, and you could just be really honest about the things that are important to you and start there and allow that foundation to dictate your decision making and how you show up in the world.

Speaker 1 30:52
I love that will you have to come visit next time you're in LA?

Speaker 2 30:57
I was just there. Yeah. 100% Listen, 100% I don't even know how we ran into each other. I think we were, I don't even know from

Speaker 1 31:07
the can't be more that. Shaleen Johnson, I I met you on chalene's page, and then I lectured with her over at that conference she put on.

Speaker 2 31:15
But, oh, that's great. I love it so much. Yeah? Well, yeah, I love this work. I love working with women. I love coaching women business owners who are really committed to excellence and understanding what they're doing. I just think it's important for us to evolve. And I think that in a world where things feel like things are being forced upon us, in some ways, I think it's really important for us to be bolder and to find our voice and more money, because we have, the more options we have, the less bullshit we have to put up with.

Speaker 1 31:50
I love what you said about make your own list of what your priorities are and how you want to live and what's your ideal day. And like you know, you have to visualize it and write it down and then manifest it.

Speaker 2 32:05
Basically, yes, it's all about manifesting and faith and however you again, because a lot of times we just get busy and caught up with doing and not

Speaker 1 32:16
really true, and not thinking about the life we're living now,

Speaker 2 32:20
and that being like, who are you? You know, like, there's a lot of there's just a lot of unhappy people. People don't like what they're doing. I love what I'm doing. I have so much fun doing what I'm doing. I love seeing women get it. I love when they light up. I love when they do the thing that they were scared to do or say the thing that they were scared to say because of what other people might say, but they've always wanted to say it like that freedom of just being able to express yourself and show up, like, boldly and confidently. I think that's everything. And I definitely think, like, right now, we need more of that.

Speaker 1 32:57
I think so too. Well, that's really a good message for everyone's heart to hold and think about and Yeah, going forward into the new year, start now. But also, do I think the idea of a retreat thinking about your own life, your own wellness, your own approach to what you want? Yeah, got it.

Speaker 2 33:14
And if I had to, and if I could, I'll just give a plug if I had to recommend a retreat, quite frankly, for professional women who you know want you know this discretion, it's very Woo. Woo. I went. I about 60 of my clients have gone, countless number of friends, family members. It's a retreat in Sedona, Soul adventures and you it's a solo retreat. So you book it just for you, and they build it just for you. So you reach out to them. They tell you, you tell them what all your shit is, and then they build it around what you want. And it's called sedona's toll adventures. It was created by a woman named Deborah Stangl, and you can find her book on it's called the journey to happy. They didn't tell me to say this. I didn't say this. She has a book called The journey to happy, but it really activated big changes in my life, personally for myself, and it's just helped so many other people. So if you are looking for a retreat, you know, tell them I sent you. They would love to, yeah, they would love to chat with you. Amazing.

Speaker 1 34:16
And if you want to go to a really good marketing conference, you're putting one on, tell us about that one I am

Speaker 2 34:22
I am so Marketing School live is for business owners who want to turn follows, likes, clicks and shares into profitability. It's going to be fun, okay, it's going to be a good time, but you're also going to learn, and you're going to be in action mode there. It's going to be in Atlanta, April, 3 and fourth. The link is not up yet, so make sure you're following me on Instagram. So when we drop that in the next few weeks, next few weeks, you'll be able to see it, but yeah, you can find me on Instagram at Epic April, E, p, i, C, A, P, R, I, L, L, E, and I'm sure it'll also be in the show notes.

Speaker 1 34:52
It'll be in the show notes. So Well, there you have it, girls and guys, this is really great advice for marketing from a marketing expert. Finding expert, but more importantly, I think what you said about like finding you're happy you can't, can't do well in your business till you do,

Speaker 2 35:06
you can't do well until you do. Because what sense does it make to have money and then you're not even happy with the money you got?

Speaker 1 35:13
So true. Well, it's such a pleasure chatting with you. Thanks so much for coming on the podcast, and don't forget to find me, guys. And my Instagram, it's beauty by Doctor Kay. That's D, R, K, a, y, doing amazing things with people's faces. And our website is Beauty by Doctor kay.com. That's where you can find our new skin longevity line, which has NAD boosters, mitochondrial treatments that improve skin glow and pigment products too. I'm going to send you some miss peril. I think you will love them. That's it for now, guys, stay beautiful. You.