HARRY: Found the first half

of training pretty okay.

'cause the physical side was, all right,

well now the physical side was giving

me a load of stress and giving me a load

of or taking loads of energy from me.

Now the mental side was

also coming with, it

BEZ: weren't a PTI in the Marines,

so how dare you coach people.

HARRY: Yeah.

BEZ: To join the Marine.

HARRY: I really do think that having a

good coaching relationship, one of the,

those valuable things you can find, and

if you find that, if you find a coach who

understands you, that gets you a result

that you know, you kind of get on with,

stay with them for as long as you can.

'cause if you keep chopping and

changing or keep going around the

houses, you have to start from scratch.

Then that relationships.

BEZ: Hi guys.

Welcome back to the Combat Fuel

Podcast, and today we're joined by Harry

Shepherd, former Royal Marines Commando.

Harry, thank you for your service.

Thank you for joining us.

Please tell us a little

bit about yourself.

HARRY: Yeah, thank you for having me on.

It's it's an absolute pleasure.

So, well, I will just give a brief

introduction, but essentially as you said,

spent five years in the Royal Marines.

Left about three or four years ago.

Set up a coaching business that I now run.

And we help people who are in the

military basically just sustain a

higher standard of their own fitness.

We've sort of changed that.

Work over the years as you do.

But that's where we are now.

And, you know, just work with

clients really all over the

world just to accelerate their

fitness and their performance.

BEZ: Brilliant.

Megan, how many clients

do you have at the moment?

It's always a, an eager question to ask.

HARRY: You have about 136

right now as we're filming.

Yeah.

BEZ: That's brilliant.

HARRY: Yeah.

BEZ: Brilliant stuff Like

fair place you no mean feat

having a hundred plus clients.

HARRY: Yeah, it's works

BEZ: at one go.

It,

HARRY: it's been interesting

'cause I think I started with

a real small vision for it.

I was like, and we'll get into this,

I'm sure, but I was, you know, I

left the military with no real idea

of what my next bit looked like.

And I was sort of happy at, you know,

15 clients was like, that's more

than enough for me because I didn't

really see myself doing much else.

And slowly it's just gradually built.

And you learn more over time and

you start to perfect things and

it's, yeah, it's interesting.

Now it's in a position where I work

with my best friends in my team and

they allow me to, you know, do stuff

like this or to be to be wherever.

And my clients still get that

service, which is a, if it was 136

just on my own, I think I'd be,

BEZ: you might

HARRY: struggle a little bit or

BEZ: quality of coaching may drop.

HARRY: Yeah, for sure.

Yeah, I was about 70 odd

on my own before I, wow.

And that was horrendous.

So, yeah, it was just my WhatsApp

was like never ending, so,

BEZ: yeah.

Yeah, I know the feeling.

HARRY: It's all better now.

BEZ: It's hard though, isn't it?

Like when you've got to like,

almost let go and trust other

people of your business though.

HARRY: Yeah.

BEZ: Like you gotta come in and like, this

is what I did, this is mine, I made this.

HARRY: I think a lot of

people struggle with that.

I think that relinquishing of control

is the thing that probably keeps most

people stuck for the most amount of time.

And actually, as you said, the quality

of the service then drops and declines.

Yeah.

'cause not only do you start to be

too busy and, you know, take on too

much, but also you then will burn out.

You'll start to resent certain tasks.

You'll start to do certain things

with a, with lower quality.

Right.

If I'm, if I am programming for someone,

for example, and that's my like, 60th

programme that week, it's gonna be

probably worse than the first 10, right?

Yeah.

So, I need to make sure I'm

managing that bandwidth.

And I was lucky in a way because my

team, as I say, are, or my coaches are

two of my best friends, one from when

I grew up and one from the military.

And so inherently I trust them massively.

So it's never really been such a

challenge to go actually, well, I

dunno what the quality's gonna be like.

I haven't brought like a

stranger in and trained them.

I've known inherently that this

person I'm bringing in is pretty good.

And so I can offhand stuff and as yeah,

as you are with the, within the armed

forces with people it's just very honest.

And we're like, if someone's not

holding a certain standard, it's

very easy to hold them to that.

So it's been really, it's been really good

and I've been fortunate that it's been

that way rather than having to bring, you

know, strangers in or some sort of talent.

BEZ: Awesome.

Awesome.

Before all of this, where were you born?

Where did life start?

For Harry?

HARRY: Yeah.

I was born in Birmingham.

You may tell with the accent

maybe, but I think I've tried to,

BEZ: I think you lost it a

HARRY: bit now.

Calm me down a little bit.

Yeah, I was horrendous in you

know, I was about 17 though.

I was very common, but hopefully

it's a bit more neutral

now for everyone listening.

But yeah, it's I was born in

Birmingham in more so like the centre

and then moved out a little bit for

my, when I was about six or seven.

But it was still in that area.

And then I grew up in a place

called Dudley, which is probably

known by a lot of people.

It's not a fantastic area.

It's like a, probably the area's

probably like working class, I would say.

I think, yeah, we were sort of

working to middle class maybe.

And yeah, grew up there when I

was probably 13 ish, 14, I had my

first glimpse of like the military

stuff and I was thinking, I

dunno, really where it came from.

I think a lot of people have different

entries into that world or different

interests into that world where it's

like, oh, the dad did it or whatever.

My parents never did anything military

related up until my granddad who was

obviously in national serving stuff.

But there was nothing, no even glimmer

or hint of military in my family.

I think I just saw it on YouTube

and was watching documentaries.

I just honed in on, it's called the

Command on the Frontline documentary.

I dunno if you've probably seen it.

Everyone's probably seen it watching this.

But that was sort of indoctrinated

me and I was, yeah, probably watched

that an unhealthy amount of times.

Tried to get my dad to watch it

an unhealthy amount of times, you

know, and get him excited about it.

But I was, yeah, I was like 13, 14,

and just absolutely obsessed from that

point with that for whatever reason.

And then that shaped a bit of my

next couple of years, I guess.

Awesome.

BEZ: And how was your upbringing

around, do you remember your early

days of Birmingham and then Dudley?

Was it

HARRY: School.

I go, I'll go for school.

I reckon first, I mean that's, yeah.

The easiest thing to remember, I

actually don't remember too far back.

So I'll I'll keep it to school,

but my school was pretty.

Unremarkable.

I think I was relatively uncool,

I think or unpopular for my

certainly secondary school years.

I was like, start of the year I was

okay 'cause I was kind of still in that

clique that I came into that school with.

But over the years, I think because

of my interest and obsession with

basically the military and fitness,

and I was kind of a strange kid because

I was really obsessed with personal

growth, personal development, these

things that, you know, kids really

and maybe be kids nowadays are.

But kids that those days were definitely

not interested in that sort of stuff.

I would, you know, listen to audio

books on repeat about self-development

and all this kinda stuff.

When I was 13, you're 14 years old, so

that doesn't necessarily map too well

with people around you at that age.

BEZ: Yeah.

HARRY: And so there wasn't

too much common ground.

And so as a result, I think I just

went further in, I doubled down on

that because you know, as a kid you

have to have something to put your

energy into, otherwise you spiral also.

Although I wasn't maybe in the cliques

or getting invited to different

social stuff or whatever, I was

yeah, just doubling down on the

fitness side of things and really

got, you know, down that rabbit hole.

And I was super obsessed.

And that again, just further ostracised

me a little bit from the crowd.

But it wasn't, I wasn't like

in the moment hating life.

I was pretty content, I think maybe

deluding myself a little bit, but

I was pretty content with that.

And it became almost my USP, my unique

selling point, like within that social

setting that I was, that outlier.

And then again, I think I took

that to a nth degree 'cause I liked

the fact that people saw me as all

this whatever running and whatever

else that was a bit different.

And so I sort of, yeah, doubled

down on that and multiplied it.

But that meant that I didn't get some

of the social stuff outta my system.

Some of the, like, I didn't drink

till I was 18, you know, didn't have

any relationships till I was 17, 18.

So a very like strange sort of journey

from starting secondary school to college.

And then I think when I went to college

I sort of reinvented things a little

bit and started to be a bit more social.

But I definitely as a result was kind

of introverted and kind of shy because

I hadn't had that contact with people.

Really.

BEZ: Yeah.

HARRY: Too much.

And my family life was super normal.

Super.

Like my parents are, you know,

both together pretty normal.

I've got a brother and sister,

like, it's just like a normal

nuclear family, you know?

Yeah.

And and then, but I would just,

at school was just not clicking

too well with the other kids.

So yeah.

As a result I was kind of naturally

introverting I think over the years

just because of what I've been involved

in, what I've done and what I've tried

to do, I've made an effort to try and

reverse that a little bit because I

recognise that I think you get further

if you are a bit more outgoing.

BEZ: Yeah, absolutely.

HARRY: Yeah.

BEZ: For myself, I always found it

really hard like interacting with

people with other kids and e even

now, like if there's a busy room

of people like, ah, can't do it.

Yeah.

How is it nowadays if you are out?

Like do you still feel a little

bit of an introvert yourself?

Yeah.

Is that like your default setting?

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HARRY: Yeah, it's really interesting

'cause I think a lot of people who

are doing maybe something now to

a high level, for example, you are

talking to cameras, doing whatever.

It comes from a, a lack in their past.

You know, people who are shy or

whatever will just have a drive to fix

that almost, or to do the opposite.

So I think a lot of times if you look

at someone who's been, you think,

oh my God, they're like a, you know,

an athlete or whatever they are,

it probably comes from the opposite

being true earlier in their life.

BEZ: Yeah.

HARRY: So they're trying

to like compensate.

I think that's a lot of life.

But yeah, I am, it's still under there.

I think under the surface.

And if I am in like an unfamiliar

situation, like a group setting

or whatever, it can be a bit

nerve wracking or whatever.

But I think I spend so much of

my life now just talking, my, my

entire job is basically talking.

Either I'm talking to a camera,

talking to a client, talking to

a potential client, whatever.

It's, so I have to be good at that and

have to be at least seemingly confident.

So I think it's a, a massively

fake it till you make it.

And actually jumping ahead a bit, but

going to America was a big unlock for me.

'cause through the military I was still.

Probably wasn't super confident.

I would give you do

interest lectures and stuff.

Do you do that?

BEZ: We didn't know.

HARRY: Or you'd get like

pinged to do a lecture.

Yeah.

And you have to like find a, they'd

give you a topic, you'd be researching

like, I dunno, Omar or whatever.

And you have to deliver

something on it for 15 minutes.

And that was horrendous for me.

I was like really outta my depth

and we're going to America Amer.

Have you been to America?

BEZ: Yeah.

HARRY: Yeah, A

BEZ: few times.

HARRY: People are different there.

Yeah.

I think they even do in their in

their school years they do like

more debating societies more, more

show and tell more sort of selling.

BEZ: Yeah.

HARRY: So everyone by their nature

is just a, a salesperson really.

Yeah.

So they're very good at that.

I think that was a massive thing.

'cause I spent a lot of time there and

spent a lot of time just around Americans.

I was there on my own.

So I got a bit of a crash course

in extroversion, if that's a word.

But yeah.

No, I do find it difficult still

sometimes, but I just try my best

to I think it is an overcompensation

because whenever I see someone

who's naturally, seemingly naturally

extroverted, I venerate them a little

bit and I'm kind of jealous of them.

So I think there is a gap there if

somewhere in my like subconscious

where I'm trying to, I'm trying to fill

BEZ: And jealous is not a bad trait

to have those, you know, like trying

to hide it, I think is, but if you're

like, actually, yeah, no, like, and

there's nothing wrong with like,

not wanting to be someone, but what

they can do and what they have.

Like I, I want to use it as

a driving factor to do it.

Know if you're jealous of someone,

it's absolutely a good thing.

Like nothing wrong with it at all.

You ended up joining the Royal

Marines though, from this kid.

That's an introvert to then.

I mean, you couldn't really have like two

things that could be any further apart.

You can't join the Royal Marines

in any branch in the military.

Well maybe cyber security,

but you couldn't do anything

like that and be an interest.

You've watched this, this like

promotional thing on YouTube and

you're like, oh, I want to do that.

This is a bit of me.

HARRY: Yeah.

BEZ: How did you manage to overcome

that introvertness thinking?

Wow.

Or is it just I'm so like

that's what I want to do.

Nothing else matters.

HARRY: I think it was a

bit of that, to be honest.

A bit of the latter.

I dunno what out of that

documentary stuck out.

But clearly something did.

And I think it was probably a lack

of, I mean, probably sounds Chad, but

the belonging side of things were,

BEZ: Yeah.

HARRY: Like I said, when I was in

school, I didn't have that really.

So watching that and watching

everyone, you know, dropped to a

level and then built up together

probably really attracted me.

Looking back.

Definitely.

Index more towards or favoured more.

When I was looking at it, the

training side of things to the

soldiering side of things, the work

side of things, if that makes sense.

Always.

The training part of the documentary

really stuck out to me for some reason

because I think it's always that

development or that kind of progression

from, I think I just found it fascinating.

Didn't realise at the time,

probably, but again, in hindsight.

The ability to take so many different

people at so many different levels, both

socially, intellectually, physically,

whatever, and or get them to a end

point, which is incredibly impressive.

That process is just unbelievable.

You know, like to be able to reliably

get ev however many it is, 15, 20

people through this process and

have them at the end being a certain

type of individual, that process

is like, that needs to be studied.

Like it's an insane journey for

someone to go through and to have it

done as a group and all that kinda

stuff was really attractive to me.

But I haven't really

answered your question.

To to answer your question, I

think I didn't really overcome

the introverted nature.

I don't think really I

was better at college.

Like I say I did sort

of two years at college.

I was better there and I was, I

used that as a reset a little bit.

'cause I think at school and any, in any

environment, you get known for something.

Yeah.

Very hard to break the

mould at that point.

'cause people assume something

of you and you have to almost

live up to their expectations.

But at college, didn't know

anyone, so I had to, I could just

go and be a new type of person.

Yeah.

So I was a bit more forthright at college,

more forthcoming and definitely more

social, definitely within a clique better.

And that, that helped I think bridge

the gap between school and the core.

And again, I was just really obsessed

with the physical side of things.

So I think I used that a lot to compensate

for anything else, you know, so I was

really quite far along advanced with the

test and the physical stuff I had to do.

So that made up maybe for the,

the other bits, but that gave me

probably the confidence I needed

to, to step over the threshold.

But it was the case that was just

nothing else interested me at all.

I was completely one dimensional for

the entire couple of years before.

BEZ: Love it.

Love it.

And you get yourself prepared,

like you need to be fit.

Did you sort yourself out or did

you have anyone, like, like yourself

now, like you, you helped coach guys

getting ready for rumoring selection.

Did you have anything like

that when you were there?

Or was it when I joined it was a,

here's a po stick that up on the wall.

Exactly.

I got a bit of run, do a little

circuit and just smash myself.

So I can't move anymore, which

is probably not optimal, but

HARRY: for sure.

Yeah, so part of my idea around setting

up what I initially set up was with

the vacuum of that or the lack of that.

Yeah.

And turning my training for it or

in a lot of my friends training for

it, it was nothing like the, there

was a little bit like said like

a poster or a book or whatever.

It, nothing really comprehensive.

I had a book called I forget the

name now, but it's a parachute

regiment book anyway by Sam McGrath.

He's like a, he was like the

youngest major in the Paris.

I saw a YouTube video again, possessor

YouTube apparently boy's book.

And then had that as my

operating system for my fitness.

It was the same sort of thing.

It was just like, run really hard.

Do those pushups, do those

whatever, and didn't train.

Very well, but I trained really

hard and really consistently.

I would run like every evening I

would do, do you know the, at Murph?

BEZ: Yes.

HARRY: Familiar with that?

I would do that every Wednesday.

So I'd just train like super,

super hard and I would best

BEZ: Murph time.

HARRY: I think it was like in

the 38 or 30 nines or something.

And that was, 'cause I did it all

the time, but if it asked me to do

anything else, it'd been useless.

But I didn't do any weightlifting,

anything else I remember I

shouldn't probably tell this, but.

My password for something was my

deadlift, which is 130 kilos at the time.

Because I was super proud

of that and happy with that.

130 kilos is obviously not

that great for deadlifting.

But I didn't, you know, I do any of that.

And we got thrown in the deep end

at college where we had to do a

bit of that resistance training.

I hated it.

But yeah, just ran and just didn't

have any guidance or anything.

Just was trying to send

it and see what happened.

It did work obviously, like

it got me to the end point.

BEZ: Yeah.

HARRY: But through training, and again,

I would say hindsight's a good thing.

I realised that I had a massive gap

in a lot of areas and that made me

struggle in a way that I shouldn't

have, didn't need to, you know, I was,

I trained for long enough and hard

enough to make that process way easier.

BEZ: Yeah.

HARRY: Yeah.

BEZ: And I mean, these, these

things are good, especially

when you're coaching people now.

Like you've made the mistakes

so others don't need to make the

mistakes that you've made for sure.

Right?

Yeah.

You can do things better from firsthand

experience, not, I think this is what

you should do and why you should do it.

It's actually, I've been

there, I've done it.

HARRY: Yeah.

BEZ: And I can improve on this.

And now, you know, leading by

example from your own experience,

which is makes a good leader.

HARRY: Yeah.

It's a combination in it I think of

like Yeah, you've got the the technical

and the theoretical knowledge.

Yeah.

Okay.

That's obviously important.

Having the direct personal

experience is also important.

I think having the ability to

have that perspective on, well

that was the gap that I had.

So for me, that strength piece

and the ability to move external

load was just not there.

'cause I didn't have any

of it in the training.

So therefore my firemans carries

my low carries anything like

that was horrendous for me.

And I failed the firemans carry

throughout training 'cause of that.

And I was looking around and thinking,

well actually the people who did

really well at that were the rugby

players or whatever, who had a big

strength and conditioning background.

Yeah.

So that was a lot of my initial entry

into thinking about these training

principles in a different way to

the, I guess the, it's more common

discourse now, but the, the kind of,

the, the consensus was just that you

did body weight stuff and you ran loads.

Yeah.

And that was it.

BEZ: Yeah.

HARRY: Now it's shifting 'cause of

the, the more prevalence of kind

of coaches and stuff like that.

But it definitely was that up until

probably two, three years ago.

And it still is.

I have conversations with everyone with,

you know, every single week we speak

to people who are coming to work with

us and they're struggling with the fact

that they're just doing these elements

that obviously a pretty reductive.

But yeah, it gives you a, a

good perspective for sure.

And you've gotta just

learn from that experience.

I think I'm a big believer in the

fact that you can't really coach

from a place that you haven't

authentically been yourself.

And so again, the theoretical

knowledge and all that kinda

stuff is the qualifications.

Obviously they're important and they

give you a foundation to launch from and

you can definitely coach just off those,

but it becomes more powerful and more.

Trusting from the, the, the customers

standpoint if you've been there yourself.

BEZ: Yeah.

It's far more relatable for 'em as well.

HARRY: Yeah, for sure.

BEZ: Absolutely.

What did you study at college?

Really briefly?

HARRY: Public services.

I wouldn't recommend it if you honest.

It was useless.

It really was pretty useless.

I, it was, again, it was good for

the sort of soft skills development.

BEZ: Yeah.

HARRY: But from a qualification

standpoint, I probably wasted two

years there 'cause I could have got

something else that would've been

a bit more transferrable, a bit

more, you know, I'd have understood

something a little bit better.

Whereas this was just understanding

how the military and the emergency

services like fit into your the

world, which was sure it was okay.

But we started that course, probably

like 25 people and they go around

right at the start in a square

and sort of, what do you wanna do?

In two years, every single person was,

you know, Paris, Marines, whatever it is.

By the end of course you change

probably a lot in that 16 to 18.

Yeah.

Probably like two, three people

ended up joining the military.

Wow.

You know, so it was a big

drop off and I think a lot of

people just do it as a bridge

BEZ: Yeah.

HARRY: For those two years to get

into uni or whatever they're gonna do.

But yeah.

BEZ: Can you remember turning up

at Ston week one, day one and being

like, absolutely, this shit's real.

HARRY: Yeah.

BEZ: How was that?

How did you feel?

HARRY: There's actually, yeah, there's

another, another coach who people

probably know of John Do, who's

runs the Fizz Factory programme.

He was on the same trainer as me from

Birmingham down and which is hilarious.

'cause now obviously we know each

other really well and and we were

on the same carriage together.

Right.

But yeah, it was a, it

is an insane experience.

I, it's hard to probably contextualise

a little bit, but you've been

down once before to do your CPC.

You're a PMC at the time and you

pass that bottom field and it's a bit

daunting 'cause you've seen it on all

the videos, you know what goes down

there and the people, there's people

on there getting thrashed and whatever.

And you do that once and then you go

back and you realise that actually

you've been the person that's

been thrashed on there as well.

And it's all, all the feelings

of like anxiety and whatever

are just at their absolute peak.

'cause you, one, dunno what's gonna

come, you know that it's probably gonna

be massively outta your comfort zone.

It's gonna be a million miles an

hour and you're not ready for it.

And you know all those things to

be true regardless of how much

you've prepared or how much you've

read, how much you've, whatever.

Nothing obviously prepares you for

that first initial inoculation.

But it's kind of a interesting

thing because you, you get there

and it, nothing really happens.

You're gonna stand on a, on the

train station platform and you get

looked up and down, but then you

go to your accommodation, you're

sort of waiting for everyone else

to come before everyone's there.

And they can, because everyone's

arriving at different times.

So it's not like you get there and

it's, I think you've probably seen the

videos of bootcamp in the us Marines

where they get hounded off the bus.

Yeah.

They're getting shouted out and they're

doing all this things, not the case.

And you get your head shaved and

day one's pretty non remarkable.

You know, you're pretty, you're okay after

day one, first two weeks are not the case.

Your first two weeks are horrendous.

So it's a bap baptism of fire.

And the biggest thing I remember,

'cause it's a blur, is just the

speed at everyth that everything

needed to be done by, and like.

The lack of time you had to do anything to

eat, to sleep, to whatever you had to do.

Yeah.

During those two weeks, all of

that is just compressed and you

have like five minutes to eat.

You have, you know, two minutes

to get ready, whatever it is.

BEZ: Yeah.

HARRY: And that's the biggest piece

that I remember is just the urgency.

And I think that's what they're

trying to do is just change

your state from civilian arm.

I'm doing everything at my own pace.

I'm doing whatever to No no.

This is now how you've gotta operate.

BEZ: Yeah.

HARRY: This is now how you've gotta, the

tempo that you, that we expect from you.

And so you get, you know,

fired into that pretty quick.

But yeah, it was it was, it's a savage

two weeks and the, again, the physical

side, even by that point again I was fine

with it was just the, the learning curve.

And actually in the first couple

of weeks I was really loving it.

I was like, this is what I've

seen on all the, you know, on all

the videos and all the whatever.

Like this is fantastic.

And then, you know, a couple weeks

in it lost its charm a little bit.

But but yeah, I stuck it out.

BEZ: Was there some points there where you

were like questioning your life choices?

Like

HARRY: a hundred percent.

BEZ: What am I doing

HARRY: there?

Yeah, daily.

For sure like it, I've heard, I've

spoke to a few people in my, both

my career, like privately as well.

Telling me they enjoyed training and

there's no way they enjoyed training.

There's just, it's not

BEZ: psychopaths.

HARRY: It's not there to be enjoyed.

And no one, you know, in their

right mind enjoys that process.

But it's yeah it's a crazy

it was nine months for me.

It's now, I think nine

months for everyone.

But it's one of those processes where the

idea is that you question it, and that's

the point they're trying to get you to.

Yeah.

And as I said before, like, it's a

well designed process, they'll get you

there, you know, and that first couple

of weeks, again, I was enjoying it.

I was like, I can't believe

I get paid to do fees.

Like it's is fantastic.

BEZ: Yeah.

HARRY: And then it got real.

And I remember going in the field

the first time, which was the reality

check for me because I was like,

sort of again, used to the gym and I

could do all this stuff and I could

rope climb, I could do whatever.

And then I got in the field and I

was like, oh, this is what it's like.

BEZ: Yeah.

HARRY: It's horrendous, you know?

And it was October oh.

And

BEZ: amazing.

HARRY: It was, I was on would

be common in pissing down rain.

It was like minus five you'd just done

your first wet and dry routine, which

if you're not familiar, is basically

probably one of the worst experiences.

Absolutely.

You can have

BEZ: disgusting.

HARRY: You're in gritty, horrible

clothes that have been sat in a dry

bag overnight in, in minus five.

So they freeze.

You get 'em outta the bag, you have

to snap 'em to get 'em going again.

You get into 'em, then you have to

sit in these horrendously, you know,

freezing cold clothes for an hour,

just sitting static to do century.

BEZ: Absolutely.

HARRY: And that all that stuff was

a big, you know, reality check.

And I was like, oh, okay, this

is what it's gonna be like

for the next seven months.

And then my first kit inspection was

probably another inflexion point on

the, you know, difficulty arc and.

It was, I don't know what they said, like

8:00 AM you have to be here for whatever.

It was about 800 metres away from our

site where we were a harbour, where

we were camping and obviously everyone

made good time to get over there and

set everything up and do whatever.

I didn't do that and I was still

like cleaning my weapon at like

five two, and the troop boss

was behind me and he was like.

Do you really think you are

gonna get over there in, in time?

My weapon was everywhere.

BEZ: Yeah.

HARRY: My kit was everywhere.

Everything's going on.

And I was like, well, I

dunno, probably not boss.

And I grabbed everything in my

arms, tried to send it over.

I think I'd just about got there, but

obviously didn't lay everything out.

Yeah.

BEZ: I

HARRY: just stood there because you have

to stop moving at 8:00 AM or whatever.

BEZ: Yeah.

HARRY: And laid everything out,

stood there with it all looking

like absolute shit and everyone

else is looking perfect, you know?

I was like, well, I fucked it there.

And I swear, am I allowed?

Swear?

Yeah.

BEZ: Yeah.

Cool catch.

HARRY: Yeah.

I was like, well, that's gonna be a bit

of a, a negative experience and it, you

know, get thrashed or put on the flank.

And again, that whole, it was like a three

or four day exercise wasn't even long.

That whole three or four days was a big,

like, okay, now I'm back in the room.

Like that was, that's the reality check.

'cause it was, I was a bit like loving it.

I was like, this is, you know, fantastic.

It's what I've seen on videos and what

I've been wanting to do for so, so long.

And then it crashed me down to

earth that big that exercise.

And I was like, well, this

is gonna be horrendous.

But yeah it's about, I just talk to people

all the time, obviously, who are gonna

embark on that, who, who have embarked

on that recently interviewing 'em and

doing whatever I'm doing for the business.

And every time it's about just taking

that next step and having that next,

it is like anything difficult, right?

You chunk it down into its component

parts and you go, okay, I'm gonna

get to the next day or make it get

to the next period or whatever.

And if you don't do that and you

look at it as a eight month slog,

it's gonna be almost impossible.

But yeah, to answer your question,

it was almost every day where

I was like, this is horrendous.

I didn't actually consider quitting that

much, I don't think, because I was so,

sure that it was what I wanted to do.

BEZ: Yeah.

HARRY: I was just so, you

know, heavily drawn towards it.

And I think I told everyone at home

I was gonna be doing it and I'd made

this big thing over the last couple

of years, this is, you know, I'm that

guy who's gonna go and do this thing.

It's a

BEZ: good way for holding

yourself accountable though.

Telling everyone, like, I tell

everyone that I've gotta do it right?

Like,

HARRY: yeah, that actually did keep

me probably locked in quite a lot.

Yeah,

BEZ: absolutely.

HARRY: And there's probably that

and the fear of wanting to like

waste all of that hard work.

BEZ: Yeah.

HARRY: And all of that investment

that kept me going probably.

And in those times where I'd failed

something or I'd done whatever, that

those two things were competing and like,

that's what kept me going again because

I didn't wanna be that person to go home

and go, yeah, I couldn't really do it,

or I failed this or, you know, whatever.

So

BEZ: yeah,

HARRY: kept me, kept

BEZ: other than, you know, you didn't

really struggle physically that much

other than your fireman's car mentioned.

How about mentally?

Was there any bits there where you

were like defining moments of your.

Any, anything untoward happen?

HARRY: Yeah, so physically

was interesting actually.

'cause the first half of

training is very much.

It's a light man's game, basically.

It's running it's rope

climbs, it's whatever.

And then the second half of

training is all low carrying bottom

field, Firemans carries whatever.

So the first half I was top

2%, top 5% of the troop.

And then the second half

I dropped massively.

So there was a big struggle physically

in the second half of training.

Yeah.

And that brought with it

a big struggle mentally.

So I found the first half

of training pretty okay.

'cause the physical side was, all right,

well now the physical side was giving

me a load of stress and giving me a load

of or taking a load of energy from me.

Now the mental side was also

coming with it, and I started

to really have a tough time.

And a lot of the, a lot of the

first off a lot of the exercises and

secondly that failure on bottom field

pass out, you have to do a 200 metre

farmer's carry with someone in your

back and everyone's kit in 90 seconds.

I'd failed that two days

before and failed it by Okay.

Decent enough margin for it to

feel like it was impossible.

And then you go round the bottom

field and you do the other tests

and then you go back on the same

session and you do it again.

And I was like, well, I've just

literally 10 minutes ago failed

this and I'm now even more fatigued.

How on earth am I gonna

get through it again?

Yeah.

And I look, obviously I didn't,

and then a couple days later you

go back and I'm like, well, I'm

thinking in my head, I haven't got

any fitter in the last two days.

You know, how's this gonna be achievable?

And you know, that get aggressive

with it, kind of, advice just was

the thing that got me through.

But that, that was a big thing where

I'd failed something that I felt like

was just now impossible to surmount.

And I was thinking,

well, this could be me.

I'd already been back

through to that point.

I already been put back in training

for a n navigation exercise.

So I was like, I can't go back again.

Like that was already quite

difficult to deal with.

I went to that navigation exercise,

failed that because I was way over time,

got lost, which happened a few times.

BEZ: And you were a marine, not

HARRY: an officer.

Yeah, I was, I was pretty bad at

navigation, certainly at the start.

I just couldn't click it.

And and then I failed that.

I went straight on leave and then,

so that was probably the worst

thing that could have happened.

'cause then you start to

talk yourself out of it.

You're not in that environment anymore.

You're then gonna go back into

like a remedi remedial training.

So that was a big point of

probably could have been a turning

point to go, well, maybe not.

Maybe it's not for me.

You start to talk yourself out of it.

Come back and see your friends who've just

been living this normal life and you've

been getting smashed for four months.

You know?

So that was a, a big point.

The latter parts of the train were tough,

but they weren't like gonna make me quit.

'cause again, I'd already come so far.

BEZ: Yeah.

HARRY: I used that as a massive.

Motivator to go, well, I've

been through all this stuff.

Let's now make it worth it,

rather than thinking in the last.

Three months of training,

let's check it in.

Now no one really does that.

'cause they're so far in the wobbles,

the mental wobbles come earlier

in training where you're thinking,

well, you know, I'm not that far in.

I can make an excuse when I

go home and say, oh, there's

a medical thing or whatever.

Yeah.

And that's where it starts to

become a little bit of a challenge.

There was a specific exercise.

Anyone's been through Marines training.

They'll know Marshall Star.

He's a pretty horrendous exercise.

I think onward be again

it's like week seven.

You're still very much not physically

super robust, not mentally super robust.

Flanked again, from a

kit inspection shock.

And I we, it was probably the

worst one 'cause they saved

the thrashing for later on.

They're like, we haven't

got time to do it now.

So I was like, we were all like,

oh, they've forgotten about it.

Fantastic.

Nice.

About eight hours later,

everyone on the road.

And I was like it was about, yeah,

again, freezing cold probably

December time this, this time around.

And they had those I am sure everyone's

familiar, if they've served in any way

is, you know, we are gonna continue

to do this until two of you quit or

we're gonna continue to do this and

two or three of you quit or whatever.

And then one person immediately.

Yeah, I'm going and then you're thinking,

is that true or are we gonna continue

until someone goes, does it have to be me?

Yeah.

So it was a, that was a, a

significant point as well.

But again, it's just a it was

afl, a fleeting thought always

that I would be able to push down.

'cause I would just project

myself into the future where

I'm warm and dry and Yeah, fine.

And on a train and I'd be like,

I'd hate my life if I'd quit.

You know?

So yeah,

BEZ: it's very commendable as well to sit

here and be like, yeah, like I fucked up.

HARRY: Yeah.

BEZ: Loads.

HARRY: Yeah.

BEZ: Like three separate accounts.

But whereas you could absolutely

sit there and be like, yeah, no,

actually, it's just frustrating.

Who's gonna, who's gonna know?

I've some guys that were there

who might then watch this and

Mike drop a comment on it.

Yeah.

HARRY: Yeah.

BEZ: And it's, I think it's, and you

present yourself really well with a lot of

confidence and it's like you, you've owned

that because it's made you who you were.

HARRY: No, yeah.

I appreciate that.

It's it's just I'm always, I think

anyway, I mean I think I'm always

quite a, a bit of an open book about

everything think's worth first off, you

know, being, having integrity obviously.

But secondly for other people who

are looking at it sometime, I know.

'cause when you go through training,

you can see the corporals or whatever,

the training team, you think they're

these super human individuals that are

like, oh my God, they're untouchable.

Whereas, you know, if you see

someone who's you think is, has done

that, and they're actually saying,

actually I wasn't that fantastic.

I was, you know, I struggled

with this struggle with that.

Almost quit here.

Whatever.

It humanises it a little

bit and it can go.

All right, well maybe I can get

there as well, because seeing your

session corporal just sail across the

terrain, like it's absolutely nothing.

He's a little bit demoralising.

'cause you're like, how

am I hanging out here?

It's about like, you driving

here this morning, you know,

how are you so far ahead of me?

And I'm just hanging out.

And obviously he's got, you know, he'd

been asleep for eight hours, he's got

nothing in his backpack, whatever.

Yeah.

But you don't know that.

So, and you realise when you get

in, actually everyone's just a human

and everyone's, you know, normal

and you realise it all the way up.

And you'll appreciate this.

I think as well, like in every field,

the successful people are just dudes.

They're just people.

BEZ: Yeah.

HARRY: And they're just people who've

worked really hard, failed a lot.

Probably failed more than you.

BEZ: Yeah.

HARRY: And taken more risk.

And that's basically it.

And the more successful people I meet,

either in my field or in whatever

it's the same every time I've met some

super impressive people and they are

impressive, but they're not super human.

And it starts to go actually,

well everyone's just, everyone's

winging it a little bit and

everyone's just figuring it out.

You know, everyone's doing

life for the first time.

BEZ: There was, it is a little bit off

topic, I forgot the tennis player's

name and like been put on a pedestal

and he'd gone and done his talk being

like, I'm like the best of the best.

And out of all the games

he won, he is like out.

If you look at the sets that

I've won, and if you look at the

points I've won 53% of the time.

Yeah.

Failure.

It's like, so I've failed.

HARRY: Yeah.

BEZ: Majority of the time.

HARRY: Yeah.

BEZ: And it was, yeah, I remember watching

distinctly and it was really, wow.

Yeah.

HARRY: A hundred

BEZ: percent.

Even at that level, you're like, you

like, yeah, I failed, I've just failed.

Little bit less than I've succeeded.

A

HARRY: hundred percent.

You just have to.

Tip that balance.

Yeah.

Yeah.

In the right way.

A little bit.

And then you're in, its Federer,

I think that you're talking about.

But yeah, it's I think also if you are

the opposite of that and you say, and

you I was to come on and go, no, no

smashed everything, everything was fine.

People know that's inauthentic because

people know they've done different things

and they're like, no one's that, you

know, all finds these things that easy.

So no.

Yeah.

You can't bullshit your way through.

BEZ: No, and

HARRY: it's not worth it

BEZ: If you're one of the guys

that finds something that easy,

like it makes that failure that's

inevitably gonna happen, whatever.

It might be even worse, like

for me, like my juujitsu, like

I've done all right so far.

I've not really lost anything.

I've never been submitted a comp and

now I've got a big match coming up.

Yeah.

And I'm just like,

HARRY: destroy your

confidence a little bit.

BEZ: I'm almost like, I need

to lose at some point in comp.

I mean, may maybe I might be like

really good one day, but at the

moment it's like now, because I've not

lost, I'm carrying that like, oh fuck

HARRY: yeah.

BEZ: Like,

HARRY: Yeah.

Well,

BEZ: I could have, I lost that early on.

Like it's a early,

HARRY: it's, well, it becomes

a really big thing, doesn't it?

BEZ: Yeah.

HARRY: Whereas if you are failing from the

beginning or losing from the beginning,

getting tapped out from the beginning,

whatever, then it becomes like, oh, it's

just the 15th time I've been tapped out.

It's fine.

Yeah.

And it normalises it.

And I think probably, you know,

in most cases, not in everything,

but in most cases, failing early

on is probably a really good thing

because it just normalises it.

And then you can go to, you

can go, okay, next question.

Right.

In business or in, you know,

coaching businesses are interesting

because they're not necessarily

very much like a normal business.

Like your business and my

business are very different.

And they're very different sizes,

but they're very, you know, some

of the challenges are very similar,

like if you peel everything back.

But coaching meetings are

interesting because the failure

is always pretty much hidden.

You know, most people aren't publishing

their losses or aren't like, you

know, going our, you know, we actually

didn't sign up any clients this

week or whatever it is, you know,

five clients dropped off this month,

or no, no one's saying that stuff.

No.

And so to have it happen

to you is like, oh, maybe,

BEZ: oh,

HARRY: it's just me.

Yeah.

BEZ: It's just me.

I'm fake.

Yeah.

HARRY: So you need people to be

honest, to be like, actually it's

not always, you know, amazing.

And that's that the whole authenticity

thing about content, isn't it?

But you know, a lot of people

now, that's even hard because

people will fabricate that, you

know, to be too authentic to then

BEZ: Yeah.

HARRY: Get these,

BEZ: we just confirming this podcast

is real, we're actually doing it.

I only found out the other

day that podcasts are not,

a lot of 'em are not real.

HARRY: Really?

BEZ: Did you know this?

So they're all they're stage podcasts.

HARRY: Oh really?

BEZ: Yes.

They'll get you actors in doing

what you're doing, set it up, and

then you just read off a script.

So all the clips you see is, that's it.

There's no actual podcast.

It's just clips.

HARRY: Yeah.

Well that's always, you

can sometimes tell and then

BEZ: it's like, wow, maybe

I'm too naive to it, but

HARRY: Well now it's like, you've

got that, but you've also got,

probably got AI creating podcasts and

BEZ: whatever else,

HARRY: you know, they

can do crazy things with,

BEZ: when you got your green berry.

How was that?

HARRY: Yeah it's a surreal experience.

Again, a bit of a blur, to be honest.

I mean, it's probably in everyone's

mind, this, it's like any achievement

you get to when you've been working

through two for ages, you think it's this

big crescendo, roll out the red carpet

with, you know, it's not that it's.

It's just a sigh of relief for me anyway.

I was like, yeah, so you're so

stressed and so worried that

something's gonna go wrong.

Along, along the way, even in that last

30 miler or whatever where you're like,

what if I break my ankle or whatever?

'cause it happens.

BEZ: Yep.

HARRY: If I fail because

something that's at my control.

So that's in your head for the entire

time, even when you're on leave

and you are going out, whatever.

What if I, what if something else

happens that puts me back in training?

And so when you get it, it's more

of a relief than anything else.

You're like, ah, I can chill now briefly.

Right?

But you can chill and you can know that

no one can really reverse that from you.

And that's the same I

think, for a lot of things.

A lot of things I've done since then.

Physical things or whatever have

been like, it went okay that's

pretty much the only emotion.

And then you can, you should really spend

the time to look back on it and think

about it and appreciate the gravity of

what you've done and all that stuff.

But I didn't do that at the time.

I remember the only thing I remember is

being on the 30 miler finish and you're

in hollow square, you get your green lid.

I actually got questioned by the,

I think it was like, I think it was

like the sergeant major of Paul or

something gave us the, the green lid.

But anyway, it was like,

you sure you're all right?

'cause I was pale and covered in salt

and I was like, yeah, I think so.

Just gimme what

BEZ: gimme my lid.

HARRY: Yeah, I think so.

And I just remember getting on the bus,

texting my dad, saying, done it with

a photo of it and then that was it.

And I went to sleep and then I woke

up and couldn't move, you know?

So I woke up and you outside the

accommodation block and trying to get from

there to the accommodation block was like

a million miles because I was just, you

know, absolutely cooked after test week.

Yeah.

But yeah, just relief I

think was the biggest thing.

And again, the same with anything I've

done since, is like, you're sort of just

glad it didn't capitulate at any point.

And especially with training.

'cause there's so many things

along the way that you can out

of, and that's like anything.

But with a course like that, whether

it's, you know, a physical failure

or an injury or a professional thing,

so many or just a training team

just decide, not today, you know?

It's completely outta your

hands in a lot of ways.

And so when you get it,

it's like, oh, okay, cool.

Now I can focus on the

next thing, but you should.

And my advice would be to look back

at it immediately and think about what

it would does mean and appreciate it.

'cause otherwise you'll just be

like me, whatever, however many

years later and just be like,

yeah, it was just, it was right.

But you need to fully try and feel that.

And that goes for any achievement.

And we can all probably be better at

that when you've reached something

you've been working towards.

You should take the time.

'cause that's what it's for.

You know, you don't do

it for anything else.

No.

But and a lot of times people who

achieve those things are wide in a

certain way that they actually just

don't really appreciate it and they

don't let themselves feel anything

'cause they feel like it's gonna bring

their edge down or whatever it is.

And yeah it is a, it's a lesson to

try and appreciate those things.

But yeah, it was relief.

BEZ: And if you've got one highlight

from training, what would it be?

HARRY: Good question.

Actually wasn't something I did.

So in commando test week,

you have four tests to do.

You have the nine miles b marcher

endurance course, a Tarzan

sort course and a 30 miler.

The endurance course is the first one

you do and I'd passed it, but my best

mate in training had failed it, not

because he'd failed the physical side.

He'd fallen over on the way there,

bashed his rifle, the Zero had

gone from his rifle and he'd

come back to the do the shoots.

You have to get six outta 10 shots.

Six outta 10 by the way, from

a 25 metre range prone should

be no, no problem for anyone.

And he'd missed them.

'cause you know, he didn't

have a zeroed rifle anymore.

And so he'd failed.

And then on the return of that, it's

like the day after or two days after

the 30 Milo and we'd all got a lid.

He hadn't got his lid.

And obviously we'd been through

that entire process together.

It was bit a bit

bittersweet that I'd got it.

I'd actually gone over the bridge

with him and he hadn't got his green

lid and I hadn't, it was a bit shit.

So seeing him get his lid after completing

the insurance course successfully

and then we went out on the evening.

But that's, that sticks out for

me as like a, a real cool moment.

'cause it wasn't necessarily something I

did or something I didn't do or whatever,

or something I overcame, but it was like,

that would've been a loss for me if he

hadn't have managed to do that in the end.

So yeah, that would, I

would say probably that

BEZ: brilliant.

HARRY: Yeah.

But there, there's loads of things I

could think of that are like really

cool moments or really exciting moments.

But I think that's the

one that sticks with me.

There was a lot of, he's like

interesting having these conversations

and I'm sure you are the same.

Whenever there's been a process that's

been difficult or whatever it is, it just

all goes to a, a big blur and you're like,

BEZ: yeah.

HARRY: Until you think through it or

talk through it, or actually spend time

to look at it, things don't pop out yet.

And you just think of it as a, it

was just nine months of my life.

But yeah, it's it's interesting to

walk back through and go through.

BEZ: Awesome man.

So we've now passed War Winds training.

You're done.

You go into your unit.

HARRY: Yep.

BEZ: And we'll touch the briefly

now, but you didn't deploy.

Was it something that you thought,

oh, that I want to go and deploy?

I want, I've watched this like,

again, back to this YouTube video.

This is why I joined like, and they

don't show You sat about doing Not a lot.

HARRY: Yeah.

BEZ: But how was your career and were

you, like, did you have an aspiration

to be like, I want to go and deploy.

I wanna go and do something.

HARRY: Yeah, I think I did.

I think everyone does to a point.

I think again, in hindsight,

looking back maybe, you know, you

are thankful or better off that

you didn't maybe go anywhere.

But again, when you're in, it's a

bit like training for a football

match that you never play.

You know, you are always even

forget, you know, training.

But the actual career is just a game

of staying ready for stuff, right?

You're doing your navigation,

you're doing your soldiering

skills, you're doing your fitness.

All of that is so you can deploy.

Right?

And if you never do it and all

you do is sit there and, you know,

twi your hums for want of a better

word, like that's pretty much it.

You're all, the training becomes

a little bit stale because

you're doing the same things.

BEZ: Yeah.

HARRY: To never actually utilise it.

BEZ: Well, it's a little bit obsolete.

HARRY: Yeah, for sure.

And it's, and the

training's no joke either.

You know, it's, you're doing Norway and

whatever it is, and you're doing all

these things that are super challenging

and you never cash it in at the end.

So yeah, I think I would never

sit here and go, yeah, I wish

I went to war or whatever.

But that's, I think that's

a bit naive considering what

happens when you go there.

Yeah.

And what a lot of people have lost or

what a lot of people have, whatever.

That's never the case.

But I think equally it's a bit.

Feels like it's a bit of like a, a

waste of training to not utilise.

But again, looking back, you never

know what could happen, do you?

So I didn't have a

super remarkable career.

I went to all these countries, I went

to all these places, did all these

training exercises, did these really

cool things, which were amazing.

And the experiences and the

opportunities you get, I know

in the Marines but in across the

military really are unbelievable.

And if you can, again, it's the

same thing I was talking about

with the 30 miler or the green lid.

But appreciate them when you are doing

them rather than just afterwards.

'cause some of the opportunities you get

and some of the things you get to do, and

the people you get to work with or the

experiences you have are unbelievable.

And you will never get them ever

anywhere else in, you can't even recreate

them if you would just try no matter

how much money you had or whatever.

And so I had an amazing career with

all that sort of stuff, but yeah,

never, I never deployed and I would've

liked to at least do something.

'cause now lads do different stuff,

isn't necessarily, you know, a tour

or whatever, which still kind of

scratches the itch a little bit.

Yeah.

So yeah, we should've done something,

but I was in a period of time where

there was nothing going on from,

like, I joined in 2016 to 2021.

In those five years we'd just left

Afghan and we didn't go anywhere else.

So,

BEZ: and it's, you can't help

when you were born, right?

That's true.

HARRY: Yeah.

BEZ: It's, you know, I've not seen a

few but o other guys that have been

in the Corps or army to an extent and

haven't deployed, and even like some of

our girls now that like, they're like

20 years old and people, oh, you've

never applaud, you never did a Herrick.

Like,

HARRY: yeah.

Yeah.

Well it's a big,

BEZ: should I avoid mom and dad?

HARRY: Yeah.

BEZ: Can't help When they decided to fuck.

HARRY: Well, that's it.

It's a it's a very common thing

you think you hear, I think any.

Any person who's putting themselves

out there, who's doing whatever they're

doing, gonna get some sort of hate.

Right?

So all the people you're may be

talking about are you potentially

your athletes who have, have got a

social media presence or whatever it

is that sometimes rub people up the

wrong way and people find the one

thing or find something to comment on.

Even in the course, to be fair, like

you sometimes always want someone to

have done, gone through what you've

gone through or done what you've

done, and you won't give them that

respect until that happens, you know,

if you're a certain way in clients.

So yeah, definitely.

There's a different

treatment by some people.

Yeah.

Not all, I'll say like a lot of

the people who've done the most

crazy stuff and done the most hairy

stuff were the least this way.

The least you know, this way inclined.

So,

BEZ: absolutely.

I

HARRY: couldn't, it's like anything,

you know, the, the toughest, the

mo the black belt in Juujitsu

is never gonna start a fight.

You know, the richest person you meet is

never gonna talk about how rich they are.

BEZ: Yeah.

HARRY: It's like the people who

are the loudest are always really

the people who didn't do anything

are the people who you know.

BEZ: Yeah.

Absolutely.

HARRY: And so it's always that way.

And when you appreciate that and realise

that, and actually realise that if you

were in at a certain point, okay, so if

you, when you were in, in my period of

time, okay, you didn't do it, go anywhere.

It's not like you can just go into

the Sergeant MA's office and go,

mate, you just deploy me somewhere.

Right.

Because I want to get it

for Instagram or whatever.

But also equally in, in same breath,

if you are in a certain point 10 years

before, you don't have a choice not to go.

It's not like you were this

BEZ: Yeah,

HARRY: this, this patriot that,

that went, oh yeah, I'll go.

BEZ: Yeah,

HARRY: no, actually you had to go, you

know, and we would've also gone in that

period of time if we were in at that time.

BEZ: Yeah.

HARRY: It's not like a, a

voluntary deployment, you know?

No

BEZ: ab Absolutely.

HARRY: So there, there are people

who are in now like lads who I know

firsthand experience who are unbelievable

soldiers because of what they can do.

'cause they're achieving, 'cause

they're training, whatever,

and they just haven't deployed.

That's not their fault.

That's just the reality.

And they would, you know,

maybe be tactically better or

whatever or physically better

than some people who did deploy.

And so it's not, it's nothing to do

with, you know, agency or anything else.

It's just to do with, okay, well when

are you in, what area were you in?

Yeah.

Or whatever.

And yeah, you do get a little bit

sometimes of a a comment or whatever.

But again it's never anything that's,

I think I've always been quite good

at being logical with those things.

Like the, what that thought

process I just spoke through.

There is a pretty logical thought

process to go actually know, well this

happened because of this and whatever.

Always been quite good

at that from every angle.

And so when you get someone commenting,

you can peel back the layers and go,

actually, well, where's that coming from?

You know?

And figure it out.

But yeah, like I say, there's people

who I know firsthand who are in the

military, who are in the Marines

who would haven't done much just

by virtue of where they're at.

Right.

And they might go and do special forces

and then they will get what they want.

So, yeah.

Yeah.

BEZ: And to touch on that a little bit,

so you've previously had t mention any

names or anything and you're not the only

one, you weren't a PT Island Marines.

So how dare you coach people

HARRY: Yeah.

BEZ: To join the Marines?

HARRY: Yeah.

Something I hear quite a lot.

Yeah.

There's a massive narrative towards

this and the, yeah, the more and

more people who join the, who leave

the military and start coaching or

whatever, the more this will happen.

Because again, it's like, you know,

how dare you do what I should be doing?

It's a bit like, well do it then.

You know, if you want to, if

you want to go and coach, coach

people, go and coach people.

No one's stopping you.

You know, and it's a lot of times

people, and Mike talks about this

quite a lot, Mike Chadwick, who's

who was a PTI, he got a lot of

stick when he started his business.

'cause he was one of the first

movers really in that kind of space

from people who were PTIs like,

oh, you can't post about this, you

can't talk about this, whatever.

Well, it's no surprise that now a couple

of years on, when Mike's done really well,

they're now trying to start their thing.

Yeah.

So it's, most of the time it's a

reflection on their own, maybe insecurity

or whatever, wherever that's coming from.

And certainly if people are.

Most of the time anyway, generalising,

not saying any names, but you know,

if people are looking at a business

and giving it stick and giving

it whatever, it's outta jealousy.

And if you peel everything else

back, it's because they wish

they were in that position and

they wish they had that going on.

Wish they had that many clients, had

that many followers, whatever it is.

And if that's okay.

But you have to admit that and

go, well, no, actually I just want

a bit of it, bit a bit of that.

And if that's the case then fine.

And you can probably get there,

you know, easier than I could.

I haven't got the, the credibility that

some people may be have in that sense.

But yeah, no, I wasn't

a PTI in the Marines.

And there is a massive thing of within

certain circles, like how can you

possibly coach if you want a PTI?

Well, in a very real sense, certainly

in my world, I'm coaching people who

are normal humans, just normal people.

And when I went to be a, a gym

floor pt, which I did for like, 18

months, you see stuff that you would

never encounter as a PTI, as in

people who are really outta shape.

You can't do a pushup, you can't

do a pullup, you can't do anything

because they're just new to the gym.

And that's what you generally

encounter as a coach.

As a PTI, as a PT in City Street, you

don't necessarily solve that problem

when you're a PTI in the military 'cause

you're only dealing with an active

able-bodied dude or girl who's like,

you know, fighting age or whatever.

And it's a very narrow problem.

And yeah, they're obviously really good at

solving that problem, but it doesn't give

you that breadth of experience and being.

A coach for now quite a few years and

having coached so many different people.

My first client when I was in person was a

kid who had cerebral palsy and he couldn't

walk and I'd come from the military.

I was still in the military at this point.

I was training him on a weekend and

the whole session was trying to get

him to like, have an effort to walk.

'cause he, he couldn't prop himself up.

He didn't have the glute strength or the

coordination to get himself up and going.

So at the end of the session, his mom

would come and watch him while he got

off the box and he started to walk un

unaided for the first time that week.

Yeah.

That's an incredible thing.

But it's not something I

ever had any experience with.

I didn't even know what

cerebral palsy was.

My manager was like, yeah, so your

first client, he's got cerebral palsy.

I'll talk you through it.

And I was like, there know that is,

I had to go Google it, you know?

And but going through that with him, and

to be fair, he was, although he was, you

know, physically quite challenged, he

was incredible as a young kid, he was 16,

he'd just come in and just be amazing.

A lot of my clients, I would

always use 'em as a reference.

A lot of my clients were able-bodied

business owners or whatever,

have this ego about them that it

wouldn't do what you told 'em to do.

They would be inconsistent.

They'd miss sessions, they'd skip

things, not track their food or whatever.

I'd be like, you know, there's

people who would absolutely

kill for your ability to move.

Yeah.

And you are just squandering it

all because, you know, because

you haven't got the wherewithal

to be consistent or to whatever.

It's, and he would just, every Sunday

he'd rock up, he'd work really hard.

He'd work probably harder than 90% of

my clients and he'd have this ability

to then, you know, walk at the end.

And that was incredible.

But the reason I tell that story is

that gives you a bit of a perspective

and an ability to scale things back.

'cause hang on a minute, this

guy can't walk, he can't do a

squat, he can't do anything else.

So all of your normal programming,

all of your normal stuff that you

have to give someone, you know, a

circuit or something that anyone can

create, it doesn't matter anymore.

You can't, yeah.

You can't just give someone Yeah.

A camp circuits.

'cause that ain't gonna work.

You know?

So, and that's the case with all of

my in-person clients and some, a good

percentage of my online clients now, but

all of my in-person clients were general

population weight loss, you know, business

owners that let themselves go, whatever.

That individual can't be treated the

same as a recruit and training Yeah.

Or whatever.

So yeah, I appreciate that.

You know, it's a really hard thing to do

to be a PTI and it's a, you know, you have

to be super fit and all this kinda stuff.

Great.

And I get it and I get where it comes

from, the bit of animosity, but also it

doesn't just make you an elite coach.

It doesn't because you haven't

had that breadth of experience.

Yeah.

And that's just, that's a, it's an

uncomfortable probably truth for

people to think about, but until you've

had experience across the board and

worked with real people doing real

stuff it can be, it's difficult to.

Have that.

BEZ: Absolutely.

And I think the only time they could

maybe be annoyed at you all is if

you were trying to do a PTIs job.

You know?

And it's an absolutely brilliant

guys, you know, we work really

closely with the core and they're

like phenomenal at what they do.

Like, but you're not there.

You're coaching normal people and

people aspiring to do something.

You're not there trying to change like

core fundamentals of raw Marines training.

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HARRY: As I've said, I said a couple

times today, like that process

BEZ: Yeah.

HARRY: Is architected perfectly.

Yeah.

And I wouldn't touch it.

'cause you know, it gets

people from point A to point B.

BEZ: Yeah.

HARRY: Incredibly well.

And it has done for years and the

commando tests work, you know,

why would you ever touch that?

And I'm not, you know, ever

suggesting that would be the case.

But yeah, you're right.

Like people before that or people

even in the military have loads of

different issues and challenges and

home situations and whatever habit

stacks that you have to break down and

beliefs they have to break and whatever,

that is a very different challenge.

But yeah, I would never, I'm

never trying to do that job.

I would never claim to have the

knowledge to go and do that either.

So, yeah it's a different role I

guess and a different question.

So yeah, it was a it was something I

probably thought about more maybe a

couple of years ago when I was starting

out and getting in my feet underneath me.

I don't really consider it too

much anymore, but yeah, I think

if you're a, if you're a good

coach, your results will show that.

And that's the only,

only thing that matters.

I always, I've always re reverted back to.

And I can look at anyone else

and go, oh, well, experience

or qualifications or whatever.

They don't have this.

But if they get the client,

the result, it doesn't matter.

You know, if someone's coming

to you with a problem and you

solve that problem, it's fine.

You know?

BEZ: Absolutely.

HARRY: Absolutely.

As long as you leave people in a

better place than you found them,

that's all we're trying to do.

Yeah.

And so it doesn't matter.

And any, anything else is just sort of

ego and you're like, oh, you shouldn't be.

Well, you know, who says, you know?

BEZ: Yeah.

Yeah.

It

HARRY: doesn't matter.

BEZ: And also, like, if you

care that much, just block 'em.

Yeah.

You don't like what you see.

HARRY: Yeah.

BEZ: Just block 'em.

Yeah.

You know, like, I was

always guilty for it.

I'm like, oh, getting

so triggered by stuff.

And then I don't know what happened

one day, I was, that's what I grew

up and I was like, I just block him.

Like why am I wasting like my day

being annoyed at something I've seen?

Because in the supplement space,

like, and there's so many, like, it's

such a snake oil salesman industry.

Like there's so much shit out there.

I'm like, but me being annoyed at

them isn't gonna change the industry.

Right.

Changing the industries by doing

what we do and making good products

and advocating for this is why

our stuff is good and, you know.

Yeah.

It's

HARRY: a hundred percent you win

through efficacy rather than Yeah.

You're trying to tear people down.

BEZ: Yeah.

HARRY: Never wins, by the

BEZ: way.

No, it never ever wins.

You know, you and all it does

is destroys you as a person.

HARRY: Correct.

BEZ: Just

HARRY: you as a person, you as a brand.

'cause people see you as that

person who takes other people down.

Yeah.

It's like, it's not where you want to be.

No.

I old business mentor did

a post night the other day.

He's never, he said, you know, built

these businesses to incredible levels.

Never ever tearing people down.

The only one time he did it was then

someone like stole a direct piece of work

that he'd done, which is fair enough.

But Yeah.

He didn't get you anywhere.

You know, it bring, and if it does get

you traction or eyeballs or whatever, well

it brings in the wrong type of person.

Absolutely.

Because you don't want that

person who's gonna be really

attracted to drama or whatever.

Well, what, how can a client in they,

they're gonna make Yeah, absolutely.

It's not gonna be fantastic, you know?

BEZ: Yeah.

Imagine living that life where your

whole life is looking over your shoulder

waiting for the next bad thing to happen.

HARRY: Correct.

And ev this goes for everything as well.

And it's funny how these

things have ladders into

every other part of life, but.

Focusing on your own stuff and

how can you as an individual, make

yourself your work, your whatever.

Better is always the play.

It's always the, the

card to play is, yeah.

How can I just actually focus

on my energy into my stuff?

Yeah.

Rather than thinking about everyone else.

Because the minute you do

that, your bandwidth shrinks

and your energy is s sapped.

It's like a really low frequency

emotion to look at someone else

and go, oh, well, this and that,

or I'm jealous, or whatever.

Well, they're all really

low states to be in.

BEZ: Yeah.

HARRY: And you can't operate from that.

And so you have to raise the standard

of what you accept from yourself to go,

well, I'm just not gonna worry about that

and I'm gonna step into a, a different

state and actually operate from that.

And then I'm gonna be better because

you're focusing on your, on yourself and

your own vehicle, betters everything else.

Anyway, as you said, like you are

changing the industry as you actually

releasing good products, being

efficacious, being, you know, ethical.

All those things are true.

You tearing someone of the

brand down isn't that, you know.

BEZ: No.

And as much as you, you might want

to do it 'cause you're like, oh, I

fit, like, and from my own personal

perspective, I'm protecting the public

From buying bad stuff.

Like you're not

HARRY: Yeah.

BEZ: Because then someone

else is just gonna do it.

And do you think this guy over here that's

making his collagen beef protein cares

that he's pumping out a terrible product?

Absolutely not.

They care about cash

in it and that's that.

HARRY: Yeah.

BEZ: So can you do, you can

educate the public Yeah.

Can make a better product.

HARRY: And again, like you say,

focus on your marketing Yeah.

Your whatever to Absolutely.

Put your good products in front of people.

BEZ: Absolutely.

HARRY: Rather than going, oh,

actually this guy, because

it doesn't get you anywhere.

And like you say, they

don't care about it either.

Yeah.

Yeah, there's a guy called V Shred

have you heard of, heard that guy?

Yeah.

On on Instagram.

He made a fortune selling absolute

snake oil in terms of coach.

Yeah.

And there's a lot of that

in the coaching space.

Yeah.

There's a lot of, there is a

lot of bad advice, a lot of bad

products, a lot of bad services.

But you know, if I was to try and go

after every single one of them, I'd,

I have no time to do anything else.

You

BEZ: have no time to actually be

HARRY: coach.

You stop, you know, like it's a race to

the bottom and it's not worth doing it.

BEZ: So

HARRY: Yeah.

BEZ: A big one.

Now you did your five years and

you were like I'm getting out.

HARRY: Yeah.

BEZ: Why?

HARRY: Good question.

I was at a point where I'd already

made the decision quite a, a long time

before I did my first like coaching

qualification course, whatever,

in my first year in the Marines.

So that was years before and

I'd done nothing with it.

I sort of sat on it and I coached a

few mates and I'd trained and I'd write

programmes for people and whatever.

I'd do all that sort of stuff,

but I'd never monetized anything

or done anything really with it.

And it was approaching a point where.

I was in armoured support group,

which is like the, the unit I was at.

And I'd gone there because I thought

it'd be a really cool, exciting job.

And it turned out that actually

I was a bit more of like a

mechanic than anything else.

My day to day was more like, I

fix this, fix that, whatever,

and I don't like that stuff.

And I just didn't enjoy it.

And I'm not, you know, I'm not

soldier, I'm not doing anything else.

I'm just now, you know, 60% of my day

or life is this stuff or it's, you

know, sitting around doing not a lot.

So I'm like 21 or whatever at the time.

I'm like, this isn't, you know, fulfilling

me massively and then I know that because

I'm doing it on the side or training with

my mates or taking troop fist sessions.

That's actually what I enjoy.

And so as a result, after a bit of

time doing that, I was like, well,

why am I spending my full-time

doing something I don't enjoy and my

part-time doing something I do enjoy?

It doesn't really make sense.

Yeah.

So I'll switch that and actually tried

to join the RAF as a PTI because I

was looking across the space and I

was like, well, the qualifications you

get as a PTI is massively increased

in the RAF, like the Air Force PTs

are insane in terms of qualification.

So that was the direction

I was gonna go into.

I actually did the psychometric

test and failed, which is hilarious.

So the the math and English stuff and

didn't yeah, didn't do well on that.

And they were like, oh,

you can do it again.

You're like two marks off, but

you can do it again in a year.

I was like, I ain't doing that.

So I'm not, you know, being that

far underneath and waiting a year.

So anyway, I that day put my notice

into leave and was like, okay,

well I know I'm gonna do fitness.

I don't have any idea what

that looks like on the outside

or, you know, in Sivie Street.

Didn't know what PT did,

really didn't know how gym

rents or anything else worked.

And was like, well,

gotta figure it out now.

So I had to pay for my PT course

and did all that sort of stuff in my

own time on during my notice period.

And then about six months or

five months before I left, got

a job in a gym on the weekends.

So I that like last six months, I did like

a seven day week every week because I was

working Monday to Friday in the Marines

and then get home and do my weekend

shifts and I would rinse and repeat that.

And I was just trying to get

as much experience as I can.

'cause I recognised that, okay,

I've got some qualifications, I've

got a bit of an idea and whatever.

Actually until I get in front of people,

I'm not really sure about what's going on.

I made a fair few mistakes as a PT and

did all the things you shouldn't do.

You know, giving people too much volume

or making someone slam a medicine

ball instead of a whatever instead

of a slam ball and it bouncing back,

it hit in the face, did all that.

That was great.

And then yeah, so I

made all those mistakes.

But again, you don't do that

if you're sitting on a course

in front of a computer.

You only do that in person and

then you realise, actually maybe

I'll use that ball next time or

whatever, you know, whatever it is.

Yeah.

And you start to just test and just, I

was really lucky that I had that job.

'cause that job was at a really

high-end gym that was privately

owned by a really passionate coach.

And his coach held a super

high standard for his PTs.

BEZ: Yeah.

HARRY: Only got there 'cause

I knew someone and he kind of

respected the military background

and all that sort of stuff.

And so he gave me that role and I just

like, you should do with everything.

But I just threw myself at

it because I was like, well

this is what I wanted to do.

I've left saying I wanna do fitness, I'm

not now gonna come here and half ask it.

I'm gonna actually send it.

And so all of the standards

that he wanted, i, I respected.

'cause you would do, if you've been

in the military, you know, being

five minutes early, not having your

hands in your pockets, not going

on your phone and whatever it is.

And did everything as

professionally as I could do.

And started to really, actually a lot

of the PTs on the floor, although this

is a quote unquote high level gym.

Weren't that great.

They were okay at best.

They sometimes didn't give a, you know,

they were sometimes late for their client.

They sometimes on their phone

while their clients turned around.

I was thinking, this is not a, what

BEZ: are you doing?

HARRY: This is a saturated space.

BEZ: Yeah.

HARRY: But it's not a saturated

space full of a players.

BEZ: Yeah.

HARRY: Sometimes people are just

there 'cause they're like a bench

press and they're whatever, and they

and they think they can make a bit

of money, sat in the gym in shorts.

And that then gave me a bit of fire to go,

well I can probably do something in the,

in, in this if I actually give a shit.

Yeah.

And that was what I did.

I was getting paid 12

pound, 50 an hour initially.

Great stuff.

And then I would just work

every single hour I could.

I would just go yes to

absolutely everything.

And I would, I worked like my top week

was like 60 sessions or something in

a week, which of PT is quite a lot.

Yeah.

Like you are

BEZ: Yeah.

HARRY: You're cooked after that.

Yeah.

It's like a one-to-one interview

every time for an hour and

then you roll and repeat them.

BEZ: It's hard on a social battery, isn't

HARRY: it?

It is really?

Yeah.

Especially as a former introvert.

Yeah.

Yeah.

But yeah, you're you are sort of looking

at yeah, 60, 60, 50 hour weeks or whatever

of that and just trying to learn stuff.

And then, yeah, a certain point I wanted

a bit more of a, a free schedule, so I

took things online and and there we are.

But yeah, in terms of leaving the

military, it was a very much a I

guess a passion driven decision or

a interest driven decision to go.

I'm interested in this more,

and again, to come back to that

documentary we're talking about.

Like I said, I was more interested

in the fitness side of things

and the training side of things.

And that's only become apparent to

me post, you know, looking back at

it than the actual being a soldier

stuff, which is interesting to look

back on and, you know, I'm happy to

talk through that, but like, that's

always the thing that's interested me.

So it made sense to go

into that as a role.

Yeah.

BEZ: And do you do any in

person personal training now?

HARRY: Not now, no.

Apart from events, we do our we

do our in person events for our

community a couple times a year, three

times three or four times a year.

And they're obviously a version

of that in a group setting.

All our team will come together, our

clients will come together from wherever

they are, and they'll, we'll do some sort

of group session or we'll do a seminar

or whatever we'll put on for them.

But that's really the only in

person stuff I get and I do miss it.

In fairness, it's not necessarily the most

efficient way to use your time, and it's

not necessarily the, the best work-life

balance job in my PT role was like six

till 12 and then break in the middle

of the day when no one else is free.

BEZ: Yeah.

HARRY: And then, you know,

three till eight or whatever.

Yeah.

It's not a fantastic job,

BEZ: say Yeah.

HARRY: For a, for your social

life, and I work every weekend, but

from a enjoyment per perspective,

standing there and training someone,

there's nothing really like it.

For me.

I really enjoy that.

And sitting on a Zoom call with

someone is a reduced version of that.

Yeah.

And you're only sort of talking

through things and you're consulting

effectively, which is fine.

And obviously I really enjoy that.

But it's I'm just talking about

fitness all day and habits

all day, which is fantastic.

But at the same time, being in person

with someone, being able to correct their

form properly and being able to manipulate

things in person is is really enjoyable.

So I do miss it, but we do get a

flavour of that with our events, so

that's why I started to do those.

'cause I was like, well, I

know that there's probably a 5%

that we can't get people Yeah.

In, on, in an online version.

And there's also probably a 5%

that I want that I can't enjoy, you

know, from an online perspective.

BEZ: Okay.

HARRY: Yeah.

Don't do any of that really.

From a one-to-one perspective,

BEZ: what was the defining point

where, you know, you're growing

your business online, you're up to

70 clients you mentioned earlier.

What was that, that point

where you're like, I need some

help if I'm gonna make this.

Like, I mean, it's still a brilliant

business already, but to scale up to

the next level, like what was that

moment where you're like, I need help.

HARRY: It's a good question.

I was.

Away in America, I think

during that period.

Whereas I was sort of in, in

that decision and I was first of

all stuck with time zones a bit.

'cause in Texas you're six hours

behind and so at 6:00 AM you wake

up, it's already midday here.

Yeah.

Your watch ups already full.

All the problems are already happened, you

know, and you're kind of behind the curve.

And I was thinking, that's not great.

How can I, you know, navigate that?

And I was just spending way, way too

long doing the the busy stuff as in

like designing a programme or getting

back to a problem or clients or you

know, 70 people's a fair amount and

you are on client calls with them,

you're doing whatever it is you're

having to do to serve that population.

And it leaves you very d little time

to either enjoy your life and what you

are kind of trying to create or to be

creative and to start to step back and

think more bigger, think bigger picture.

'cause you are always troubleshooting and

firefighting and doing this kinda thing.

You can't then think to step back on

what's best for the business, which

direction are we going in, who, you know,

how can we improve the client experience

that we can't do any of that because you

are, you have no time and no bandwidth.

So I've realised that probably too late.

I was kind of probably a few

months into that realisation.

And then I had a conversation with

my now coach who's literally my best

friend who was in training with me.

He was at my first unit at my

second unit and went R-F-P-T-I

when I tried to go RF P-R-F-P-T-I.

So he followed each other

through entire career.

He now is an R-F-P-T-I.

And and he works with me as well.

And I was sort of chatting through this

kind of issue I was having with him.

And at the same time he was

having a lot of issues himself

with his role, his new role.

'cause he'd gone from being a Marine

and being in amongst that camaraderie.

So now the role he does

now is very different.

The role he was doing then

was really just not a lot.

He was not doing a fat lot.

He was feeling like he's made

this big decision and it wasn't

necessarily right for him.

And he was like losing

that purpose I think.

And so I came off that phone call.

I was like, well, this

makes sense, doesn't it?

He obviously, he's super qualified.

He's current in the military.

He's a best friend of mine.

I su I trust him massively with

everything and he needs a bit of purpose.

And so I was like, well,

why don't we do this?

And so it was a really easy decision.

Super, like super easy.

I was like, do you wanna help me out?

He was like, yeah,

BEZ: yeah.

HARRY: I was like, do you

wanna get paid for it?

He was like, yeah.

I was like, amazing.

Sounds good.

You know?

So we did that and then he's

been with me now for probably two

years, maybe two and a bit years.

And again, just instrumental

in that initial pivot.

BEZ: Yeah.

HARRY: And then we had to take

on another coach later on.

But that first hire, it was just

about, yeah, I was stuck with where the

business was and I was realising that

the more I just try and put my foot down

and red line this thing, the more I'm

probably gonna start to burn out, like

I said before, start to resent tasks.

Start to think, ah, not

another client call.

The minute you start to think that,

by the way, if you're in any type

of business, any task, you start

to think, don't wanna do that.

That's something you should

delegate a hundred percent.

'cause you need to be in your we

call it your like genius zone.

Your zone of genius where you're

actually making a difference.

Because everything you do that isn't

that starves you from the real thing.

BEZ: Yeah.

Yeah.

HARRY: And so if you are really

good at, you know, talking in front

of big groups of people, if you're

really good at the coaching calls, if

you're really good at the programme,

whatever it is, you need to do that.

And everything else needs to

be someone else, you know?

Yeah.

And that's what I've realised now.

But that was the first step in that

direction because I was like, well.

I'm never gonna be able to sustain

this for 15 years, you know, because

it's just not gonna be the case.

So yeah.

BEZ: Even a little part of

it, like the financial aspect,

like, oh, someone's gonna do it.

I've gotta give them the

money that we're earning.

Like,

HARRY: yeah.

And

BEZ: right now, right here now,

like, you're gonna lose money, then

you're not gonna make that money up.

And the difference, you're paying someone

on the wage to, to come and do it.

For example, ours is like packing orders.

Like it makes no sense for me

to sit here and pack orders.

And I do still do it because I love it.

Right.

Yeah.

Like I get enjoyment out of it.

I really like packing people's orders.

It's like there's no distractions,

there's no phone, there's, it's just enjoy

HARRY: sort of thing.

Yeah.

BEZ: But the majority of the time I'm

like, I can't be in here packing orders.

'cause of course this is a business

to work on and if I'm working

on it, I can't be working in it.

Correct.

Packing the orders.

So

HARRY: Yeah.

BEZ: Very similar.

HARRY: A hundred percent.

Yeah.

And that money that you pay

someone is an investment in

BEZ: Yeah.

HARRY: You're buying your time back, you

know, and you that time then gets used for

other activities which create more money.

Right.

So it is not like it necessarily a

cost and you're sort of spending it.

Actually that's the same with any

investment you make, whether it be in

a coach or in a mentor, in whatever

it is, you are actually buying time.

And a lot of people struggle to

have that frame of mind to go, no.

I'm spending 500 pound a month

or whatever I'm spending.

Well, no.

Because you're saving yourself bandwidth

and you're saving yourself time, which

then allows you to do other things.

Yeah.

Whether those other things are in

a business making you more money or

whether those other things are spending

time with your kids or spending

time with your family or whatever.

We've got one of our longest standing

clients who has been with us probably.

Two and a half years now.

But he's just so busy.

I'm just thinking of one example, but

like, he runs a big business, he's

training for Iron Man, he's got a

family, he's got all this stuff going on.

And like for him to sit there and

go, what am I training next week?

Or how should I eat my,

how should my food be?

Or how should I fuel this three hour ride?

It's like, is that bandwidth

that's well spent for him?

Probably not.

No.

Absolutely.

So he just outsources it

and that's fine, you know?

Yeah.

And that's how you should

think about these things.

You know, if you are struggling with

solving a certain problem, then having

an expert come in and do it for you.

It doesn't make it more challenging

and give you more stress.

It gives you way less, you know?

BEZ: Yeah.

HARRY: So it's like light

with everything, but yeah.

BEZ: Let's have a little look

at America when you Yeah.

You went out there like pretty cool

thing to do, and you've done some stuff

against the US Marine Corps as well.

HARRY: Yeah.

BEZ: That video is hilarious,

like Yeah, it's a good one.

Absolutely.

Brilliant.

Yeah.

Fantastic.

But yeah, tell us about America.

HARRY: Yeah, I love America.

I think it's a quality place to be.

I think probably some people disagree.

Some people I've been with and some,

some people I've been to America with

and some people I've talked to about it

think, oh yeah, but they're all whatever.

And, you know, people think

they're too optimistic or whatever.

And again, I get a lot from the people.

I'm around's energy, I think everyone

does, but certain people are SAPs a

bit more and they get more out of their

environment on a massive result of that

or or that comes through me quite heavily.

So being around people who are super

positive, who are ambitious, who are

gonna, you know, ampu who are doing

really cool things in their room right.

Makes a big difference to me.

So I've spent a lot of time in Austin,

Texas, and that's a big it's just full

of absolute animals, but especially

like where I've been, I mean, obviously

there's a big, it's a city, right?

There's a big part of that.

But I've been in this specific

gym, it's called Correct Fitness

now, but it just breeds a players.

It's just an insane place to be.

You'll be in the sauna and you'll be

talking to someone, he's jacked, he

does high rocks, and you'll think,

yeah, what do you do for work?

Oh yeah, I'm an executive

at Google, or whatever.

It's like, yeah, hang on a minute.

So you do this, and this.

Everyone just plays the game

of life pretty impressively.

BEZ: Yeah.

HARRY: And to be around that makes

you sort of level up a little bit.

BEZ: Yeah,

HARRY: it's a bit like, you know, if

you play tennis against someone crap,

you're probably not gonna be that great.

Yeah.

If you play against Serena Williams,

you're probably gonna have to

whoop you came a little bit.

So you have to get in my experience

anyway, you have to get around

people who inspire you, who give

you energy rather than sap energy.

And you'll know, and this is, doesn't

go for America, but it's everywhere.

You'll know the people who are, you are

around, who you come away a little bit

heavier and they're just dripping or

they're complaining or they're whatever.

You come away and you fucking,

I've gotta recharge from that.

Alternatively, you have those people who

you come away from, you feel amazing.

You feel like you can conquer the world.

You feel like you can go and do,

and they're the people you want to

surround yourself with, by the way.

You don't want to be sitting

around those other people.

And that was what America was for me.

I was there.

For about six weeks the first

time with a couple of friends.

And I got a little bit of that, and

then I was like, I really enjoyed

it, but I didn't do what I wanted

to, so I went back on my own.

BEZ: Yeah.

HARRY: Didn't know

anyone when I went back.

And it was a bit of a batters and fire

to try and get, to get to know anyone.

But now I've got a big

community there really.

And got, you know, some of my best

friends are live, live over there, so I

go and visit quite a, quite frequently.

But yeah, it's just a, it's a cool

place and not because it's America

or not because it's whatever,

just because of the energy.

BEZ: Yeah.

HARRY: And

BEZ: yeah,

HARRY: that's something I'm try,

I always try to bring back with me

if you like, or bring into wherever

I am is trying to be as positive

as you can be unapologetically.

And the, one of my good friends over

there, he's this guy who works at

Google and he's larger than life.

And I remember, I'm not sure

maybe you watch this, but I I'm

not sure I've told him this.

When I initially encountered him, I

was coming from my dower British ways.

Right.

And I was like, who is this Loud American?

Right?

I was thinking, fuck it.

And anyway, he's just like, larger than

life, so positive, so ambitious, so

extroverted, so, driven and actually

really switched on and shocked.

Does really well.

And so again, to be just surrounded

by those people is really cool.

But that video you were referring

to, the one in California was last

year I was on a holiday in Nashville

and I got the text from Austin who

was like, are you available to be

in San Diego in three days time?

I was like, I guess so.

You know, sure.

What am I doing?

And he was like, yeah, I'm gonna

fly you in a US Marine out and

you're gonna go toe to toe.

And I was like, okay, this could go one

of two ways because I was all right.

I was like, I was, I always

trained and always hold myself to

a decent standard, but I wasn't

necessarily training for anything.

So I was like, what if he brings

them absolute animal over?

And he, and the guy was pretty impressive.

But luckily I was faster than

him in cardio stuff and it

made me look pretty good.

But it was, yeah, it was

a really cool experience.

BEZ: Yeah.

So they call it, we call it a

tab, you guys call it yo pin.

Yeah.

And they call it rocking.

Yeah.

Don't they?

And yeah,

HARRY: Yeah.

BEZ: That was the.

Without being insulting to him.

It made you look,

HARRY: It did make me look pretty good.

It was, I was on the phone with one of my

BEZ: friends at first bit.

I watching a video.

I like come just God on.

Just, I think the gap was just

getting bigger and bigger.

It was like, let's go.

It

HARRY: was, it was it was

BEZ: brilliant.

HARRY: That was a good one because it's it

was a good little distance for me as well.

Like if that had been maybe longer

or heavier or whatever it was

like 50 pounds, 5K, I was like,

BEZ: yeah,

HARRY: let's have it.

So, I was on the phone to one of my

friends beforehand who's like, you

know, you have to win this, right?

Like, you can't go and like

get smashed by us Murray.

I was like, yeah.

So I was like, pressure's on.

So I just took off and I was

like, we're in, let's just

sustain this and part of it.

Any, any one-to-one competition.

Part of it is trying to just

kill the other person's spirits.

BEZ: Yeah.

HARRY: You know, and trying

to just open the gap up

BEZ: Yeah.

HARRY: Immediately and go,

yeah, this is not yours.

You know, and trying to have that

as my as my competitive edge.

But yeah, I managed to, I used

to beat him in some things.

He did beat me in other things,

beat me in all the strength stuff.

BEZ: He was a tanker,

HARRY: wasn't He was a tank.

Yeah, he was a tanker.

He was a beast.

We were, he was like a jiujitsu

and strength athlete pretty much.

Yeah.

So really explosive stuff.

BEZ: Yeah.

HARRY: He was unreal.

And I'm not great at that.

So, I won in the things I should win.

But yeah, it was a, it was

cool, super cool experience.

And San Diego was hot in that, that

time of year, so it wasn't necessarily

acclimated, but it was, it was good.

And yeah, it's just, it is cool.

It's a cool experience to be able

to, you know, do those random things.

Like it's just,

BEZ: yeah.

HARRY: What a weird opportunity to have.

Yeah.

BEZ: It was cool.

It was cool.

Do you think you'd ever

move out live in America?

HARRY: Yeah, I'd love to.

I mean, miss will be watching

this and she'll be like, no.

But she's I would love it.

She's never been actually, so we shall see

when we go, we're gonna go actually in San

Diego at the end of the month this month.

So we'll see how that goes

and see if she enjoys it.

But

BEZ: it's Oh, beautiful.

We did San Diego a few years ago.

Went there, went out, drove up

through Malibu, through then

just the Yosemite Death Valley.

Vegas.

It was, yeah.

Love America.

HARRY: Yeah.

Actually it's funny, right?

When you can tell when British people

are gonna say they love America or

they hate America, it is like they're

their basic sort of energy tells

you what everything needs to know.

Yeah.

But yes, I would love to, I think

there's a lot that it is kind of

problematic with America living there.

Basic things like health

insurance or whatever else, like

it, it's a bit of a nightmare.

But to visit and to visit for

long periods it's awesome.

BEZ: Yeah.

Absolutely.

Stunning country.

HARRY: Yeah.

BEZ: Yeah.

Yeah.

It's

HARRY: like a continent.

BEZ: Yeah.

Ma masquerading

HARRY: the country.

It's like, it's mental.

Yeah.

But

BEZ: beautiful.

It's,

HARRY: yeah, they have a, have it

quite good over there because they

have so much they can explore Yes.

In one place.

BEZ: Yeah.

HARRY: You know, they can go

wherever they want really.

And experience different,

really different things.

And we have Europe to be

first, so we can't really talk.

BEZ: Yeah.

Right.

HARRY: Europe's 7,

BEZ: 9, 9 Rhine air flight.

HARRY: Get back.

That's it.

Well, that's what blows their mind

when they come over and they're like,

BEZ: yeah,

HARRY: you can go to a different country

for like 80 pounds for in two hours.

Yeah.

What

BEZ: we were like, ever, like us going

to a different country, it's like

you go into a different state, it

HARRY: is

BEZ: like,

HARRY: yeah,

BEZ: come on.

HARRY: It's but you can drive like 12

hours in Texas and still be in Texas.

So,

BEZ: yeah,

HARRY: Places are, yeah.

Are insane over there, but everything's

big, which is which I think that's

actually part of this is maybe not

accurate, but I I think just the fact that

it's massive and everything's massive.

I think when I'm there I feel

quite creative, expansive and

creative and whatever, and

that, that makes a difference.

But yeah, I feel good when I'm

there, so it's a good place to be.

I always try and again, that

environment piece Right.

I always try and be in places or go to

places, which make me feel a certain way.

BEZ: Yeah.

' HARRY: cause it influences how everything.

BEZ: Absolutely, man.

Absolutely.

Let's talk a little bit about supplements.

Yeah.

So you know, we're big advocates,

so like supplements they're

right at the top of the pyramid.

Once you've got your training, sleep,

everything done first, that's when you

should be allowed to look at supplements.

But just from your own personal point

of view, like what do you use and why?

HARRY: Yeah, so I use mainly

creatine, vitamin D and magnesium.

So Creatine's obvious one really with all

the evidence backed stuff about, about,

you know, taking five to 10 grammes a day.

I think basically everyone should

be doing that and whether your goal

is like strength or endurance or

whatever there's a place for it.

So I've taken that for God knows how long.

Every day I can remember I say that

vitamin D again, you know, we know

that we live in cloudy normally

anyway, this summer's been different,

but usually a, a pretty grey country.

And so that actually, I know's a

huge difference in that Vitamin D

three that you guys send over in my

mood and almost instantly, whether

that's a bit of placebo, whatever.

But I know that when I take that,

especially in the winter, colder

days or whatever, I have a big

increase because, well, you know,

we don't get nearly enough sun.

Certainly for me, I'm on my laptop

working inside all the time.

So yeah, that's a massive thing.

And then the sleep in the increasing

sleep quality with the magnesium, I

always used to do before I had that,

I used to smash melatonin quite a lot.

BEZ: Yeah.

HARRY: Which probably isn't the

most fantastic because I does

it, you all know better than me.

Does it dampen your natural

production a little bit to take Yeah.

Melatonin?

Yeah.

So probably not.

Fantastic.

So that magnesium supplement you

guys have doesn't do that, obviously,

and it has the opposite effect.

So, yeah, that's, they're the three, the

main three, obviously our cycle between,

you know, any any more performance

based ones like pre-workout or anything

like that where I'm, you know, beta

alanine or whatever it may be that I

need in a certain block or whatever.

Yeah.

So, but yeah, they're main ones.

Yeah.

BEZ: And it's creating flavoured

HARRY: or unflavored?

Unflavored.

Yeah.

BEZ: It's, do you know what?

I always die hard.

We never making a flavoured creating.

Yeah.

I only did it just to shut people up.

HARRY: Yeah.

Well, yeah, I bet.

BEZ: And then we did it.

I'm like.

Really good.

HARRY: Yeah.

But it is good.

I, I agree.

I just quite like, and to be fair,

it makes no difference because I put

it in whatever juice or anything.

Yeah.

And I'll, I've just recently trained

for a half Ironman, so I was using

electrolytes heavily then, but

the electrolytes heavily then.

And I'll use those two together all the

time, like the creatine electrolytes,

just to make it to have it all at once.

But yeah it's, so help those, as you

say, supplements are the top of the

pyramid, but in any endurance sport,

they're pretty much a, a core thing.

BEZ: Yeah.

HARRY: You know, they're essential.

So you yeah.

You have to be aware of, you know,

your fueling and all that kinda stuff

if you're doing that sort of thing.

So yeah, like I say, I'll cycle

in and outta the performance

ones, but those are the staples.

BEZ: And what, what's next for?

Coaching business.

Where did you see this going?

HARRY: That's a good question.

I would so we've recently basically

indexed more heavily towards serving

military individuals because like I

said before, you can only coach from

a place you've authentically been.

So previously that was, you know,

okay, training for the Marines,

that's what I've done well, right?

So you, you go and do that.

Actually in my career, I was

able to manage a lot of the, the

challenges and the deployments

and whatever, and still stay quite

physically, you know, high performing.

So that's now who we kind of coach.

And I realised really through contact

with the coach I was mentioning the

OPTI, that there's a lot of people in

the military, because we think of the

military as out outsiders do anyways.

It's like this, you know, branch

of people who are all really high

performing, who are all into fitness

who're all find it really easy.

It's not the case at all, right?

There's a lot of massive sways of

people who find either getting going

or keeping going or managing their

own deployments and commitments

really challenging and yeah, that's

something obviously I've done well.

My team has done well as

well in their own right.

So, we go into that space now and that's

what we've worked with all year really.

And it's it's a really obviously

a rewarding thing to go.

Actually I was someone who was

really struggling before in troop

phase and I'll be back of the pack

and I'll be behind and now I'm

actually in the middle or whatever.

Now I'm sort of, I feel like

I'm, I belong again or whatever.

And that's amazing to hear because

I think it's the most recent thing

I've had, if that makes sense.

Yeah.

Like that's the most

recent space I've been.

So I definitely think, obviously helping

more of those people, but I would love

to be in a position where we can have

more in person events that are at a

bigger scale, if that makes sense.

So we'll have say three or four a year.

And I get a lot from that

and the clients do too.

And the team does.

And it, we all get a lot from coming

together and in the age of, you know,

AI and tech, those in-person activations

BEZ: Yeah.

HARRY: Are massive, you know, and

people are just starved for that

in person connection and be that

on a zoom call, okay, that's great.

But actually being in person and being

into, in the same space as people

is energetically really important.

And doing more of that

would be really cool.

And just, I mean it's the, again,

the trite thing to say, but like

impacting more people is the goal.

I think I lean heavily towards marketing

and heavily towards the delivery.

That's my two roles, if you like.

BEZ: Yeah.

HARRY: Because my marketing needs to be

super, super helpful so that people trust

me obviously, but also 'cause that's the

thing that's gonna help the most people.

My aim with my marketing always, or my

posting or my content or whatever it is

that can someone take this with them?

And use it on its own.

Like, can it stand alone and

can people get a bit of a

result just by, just from this?

And if that's the case,

then I'm happy with it.

And trying to get weight, first of all,

better at that, better at delivering

that, better at creating that, better at

being yeah, being creative with that side

of things, which I'm always working on.

And then with the delivery side trying

as much as we can to elevate the results.

We just give people, because every

co, as I said before, every coaching

business is based on results that

is propped up on the results.

You get people, so you can get obsessed

with all these different things and

different funnels and emails and whatever

else, but actually if your results stand

on their own, you're gonna do pretty well.

And they're gonna, they do the selling for

you, they do the marketing for you, they

do whatever for you, and then you'll get

the referrals and all that kinda stuff.

And so making sure that we.

Index heavily or more heavily or go

more down the rabbit hole of how do

we get faster, better, you know, more

sustaining results for our clients.

Is the problem we're always

trying to solve and get better at?

Yeah,

BEZ: There's a really interesting bit that

you didn't say, which I think again, it's

testament to how you run your businesses.

So where is it going next?

A lot of people would be, oh,

I wanna get this many clients.

I wanna have that.

Not once, did you mention anything to

do about like how much money you can

try make, which businesses for money?

There's nothing wrong with making money of

HARRY: course,

BEZ: but not once have you sat

there and been like, oh, I want

to get, I want 150, 200 people.

It's always been about like

what I can provide as a thing.

I think that's what shows, like

someone that cares about their coach

and why someone would, again, trust

you and your business to coach them.

Because it's not just you're a number on

a spreadsheet, what can I make out of you?

It's, you care about what you're

doing, like and you'll pay for the

level of service you have, which

is, again, it's very commendable.

HARRY: Absolutely.

BEZ: Well, you don't

just see people as cash.

Cash, which is quite

HARRY: common in the

coaching and PT industry.

BEZ: Hydrate or die fantastic

electrolyte products.

However, it isn't called

hydrate or die anymore.

It's called hydrate.

'cause trading standards told us off

and they said that if we say or die,

it's unfair and it puts it in the same

category as if we were to say we cure

cancer, that is Jen, which means true.

Why is our hydrate so good?

It's got not just actual electrolytes

in it, but because we have a huge dose

of Torin, there is three grammes, 3000

milligrammes of Torin in this product.

Torin is an osmolite and osmolite

aids intracellular hydration.

So you're going to get the most

out of the electrolytes that

we put into the product there.

In every serving you get massive

electrolyte dose, massive torin

dose and Perforin Performal

is a watermelon extract.

Watermelon extract access El citruline.

And what this does is it allows the VAs

dilation and you help the uptake of all

of your nutrients with the aforementioned

bits and there being torin and your actual

electrolytes and it tastes pretty good.

Cola cubes is the best flavour.

HARRY: Yeah.

In any, any, any industry.

Right?

Yeah.

It's hard as well to stay, probably

hard to stay true that for some people

because like you say, businesses

have to make money and they have

to make profit and they have to pay

people and all that kind of stuff.

But again, you have to recognise

that, well, what's all that downstream

of, you know, it's downstream of

someone having a good experience.

And that's the bottom line.

The basis of what does someone

experience when they work with you?

Is it positive or negative?

Well, if it's too many negative ones,

then you're not gonna last very long.

Right?

So you need to yes, obviously you want

to work with more people and do that

kind stuff, but it's actually just about

helping the end user be a better X Right.

Be more efficient at their job,

be, you know, more energetic

day to day, whatever it is.

And those things get talked about.

Those things get pushed around

and whatever and then they become

our social proof, they become our

testimonials, they become whatever.

Yeah.

And so it's, you know, all it is trying

to get the next testimonial, not trying to

get the next client, if that makes sense.

So that's the switch, I think like,

like you're talking about because

if you're just chasing the front end

stuff all the time, then you leave an

eye off the back end stuff and then

things start to crash pretty quick.

Right.

Absolutely.

But yeah, absolutely.

BEZ: Before we finish, piece

of advice for a young person

wanting to join the military.

HARRY: Good question.

I mean, I've said it many a time.

I think it's get your, you know,

physical stuff in order, whatever

that means, whether you, whatever it

is, you are weakest at shore that up.

But just get to as higher point in

terms of physical fitness as possible.

'cause there's so many things you

can focus on your lead up to join the

military and any course that is as well.

Right?

Any PE company or whatever you

do, you can focus on everything.

You can focus on map reading or whatever.

I failed the map reading test.

But you can maybe I'm biassed it so don't

come to you, your map reading biassed.

Yeah.

But you can focus on how do I do that?

How do I, you know, pack my

burger or whatever it may be.

There's all these kind of things you can

obsess over, which is fine, but you being

at a physical position where you can take

it on and you can not worry about that.

And every time there's a fitness test,

every time there's a IMF assessment,

every time there's a bottom field

test, every time there's a ruck,

whatever it is, you are able to do it.

You're like, eh, yeah, that's fine.

That's always a six outta

10, always a seven outta 10.

But what that does for your bandwidth in

the other areas is massive because you

being a seven outta 10 leaves you that

extra 30% to lean into the math reading to

actually focus on what it's you're doing.

I mentioned before how the starter

training might fizz was decent and

shocker found training pretty easy, or

the end of training or the second half

of training, my fiz was horrendous.

And training was pretty horrendous as a

result because the scales had shifted and

I was now focused and panicking about some

of the fitness stuff I was doing, and all

of a sudden that left my eye off the admin

or the inspections or whatever it may be.

So if you're able to just take

it, the fitness stuff, and go,

yeah, I could run with that.

'cause I know I'm strong, I know

I'm fit, I know I've got a good

general base of whatever it is.

Then you'll be in a great place.

And that's that's what we always try

and push is that general physical

preparedness across the board.

We're not looking to be the strongest,

not looking to be the fastest, but we're

looking to be, you know, seven or eight

outta 10 at everything so that whatever

someone gets you to do, you're like, cool.

So my the example of that that video,

that YouTube video you talked about

with the US Marine, the, that low

carry was like 5K, but it was 50

pounds and low carry for three years.

But because I train the way I do, yeah.

I was able to just go, yeah, cool I'll go

do that and I'll win and I'll whatever,

because that's the standard I'm at.

And that's the standard you can be at,

you know, with the right sort of prep.

And then you can just go, yeah, whatever.

Next question.

We'll go for it and we'll roll through and

then you can focus on the other things.

Love it.

BEZ: Yeah.

Any misconceptions you'd like

to address about anything?

HARRY: Misconceptions about me?

BEZ: Anything about, about,

about yourself, about coaching

the military, anything?

HARRY: Yeah.

Misconceptions about, I

think coaching, first off.

'cause a lot of people can be either

they've had a conversation before

or they've had may heard something

from someone or whatever it is.

And this is coaching in general.

The trust can be lost very easily

there in, in terms of, oh, well, you

know, I'm never gonna work with anyone

because this was a bad experience

or that was a bad experience.

You have to sort of find

the right coach for you.

And that's a, a challenge, that's

a game to figure out because I

really do think that having a good

coaching relationship is one of the

most valuable things you can find.

And if you find that, if you find

a coach that understands you, that

gets you a result that you know, you

kind of get on with, you should stay

with them for as long as you can.

Yeah.

Because if you.

Keep chopping and changing or keep

going around houses, you have to start

from scratch then that relationship.

Yeah.

So the longer we work with someone,

the more we'll understand them,

the better service they'll get,

the better programme they'll get,

the better everything they'll get.

Because we understand

what makes them tick.

We understand what doesn't.

We understand what programme

they like what they don't.

So the more you can find someone who you

buy into who you trust, the big thing

is that know, like, and trust piece,

which is, you know, you need to trust

they know what they're doing, obviously.

Yeah.

You need to like them because

you're gonna spending time with 'em.

And you obviously need to know who they

are, but you need to make sure that person

that you're gonna buy into is someone

who you respect and you look up to a bit.

And when you find them and you

get a decent result or whatever,

it's, you need to stick with it.

Because thinking that you're

gonna just do a couple of months

and ditch it just isn't the case.

You know, fitness is such a long

term project that you need to

just lock into an anchor into.

'cause again, the people that we have

for the longest, no surprise, get the

best results and the best service.

But yeah, the, the mis misconception

there is that if you f if you've done

it once and you it hasn't worked for

you, that's not the end of the world.

And one coach isn't every coach and

not every client works for every coach.

And the same is true in reverse.

Yeah.

So not necessarily that the coach is

bad or whatever, it's like sometimes

it just doesn't work and that's fine.

But you have to try again.

And there will be one that works.

And so yeah.

Just

BEZ: just to quickly like elaborate

on another bit of your point in saying

like some, some of the guys you had for

a long time see a lot floating about

on social media again, 'cause it's the

place that it is have Oh, well if you

are personal trainer or a coach and

you then are training them for longer

than six months, you're a bad coach.

'cause they can't do it by themselves.

But that's not the case.

So I've got clients still to this

day that I still train three people

and I've done the newest client

I have, I've had for five years.

Yeah.

The oldest is touched on nine years

now since I left the military.

It's, and all of 'em are like, why

would I want to think about it myself?

Like I'm so busy at work or I'm

retired, I don't, I turn up, I do

what I do and I you help me and you

hold me accountable with my food.

HARRY: Yeah.

BEZ: It's

HARRY: there, there's

multiple facets to that.

It's a good point.

You make because yeah.

Of, of course you should be

upskilling someone and you should

be educating them and they should

be able to do it themselves.

But we all have the information.

That's not the problem.

We all have chat, DBT

and Claude and whatever.

Yeah.

You can go make me a programme

for whatever, make me a meal plan.

Well, why isn't everyone an athlete then?

Why isn't everyone a top five percenter?

Well it's 'cause it ain't

that easy to implement.

Yeah.

You know, it's not that easy to be

consistent, to be accountable, to be, you

know, consistently doing the basics well.

And that's what a coach will do for you.

Yeah.

First of all, they'll peel back all the

nonsense and they'll say actually, well

no, you don't need to worry about the 99%

of stuff you can focus on social media.

Just focus on this stuff

that I'm giving you.

And that creates simplicity, but it

eliminates overwhelm, which is massive.