{"type":"rich","version":"1.0","title":"Activision CEO Eric Hirshberg on 'Skylanders Imaginators'","description":"Activision CEO Eric Hirshberg spoke to TIME exclusively about the company's new toys-to-life game Skylanders: Imaginators, why it's not bringing the game to mobile devices this time and the vibrance of the toys-to-life category in the wake of a major rival's surprise exit. (Additionally, our hands-on with Imaginators is here, and our interview with Toys for Bob cofounder and CEO Paul Reiche is here.)\n\nWhat follows is a lightly edited transcript of our conversation.","author_name":"TIME's Top Stories","author_url":"https://audioboom.com/channels/3380207-time-s-top-stories","provider_name":"Audioboom","provider_url":"https://audioboom.com","width":480,"height":95,"thumbnail_url":"https://audioboom.com/i/22278284/600x600/c","thumbnail_width":600,"thumbnail_height":600,"html":"<iframe width=\"100%\" height=\"95\" src=\"https://embeds.audioboom.com/posts/4652850/embed?v=202301\" style=\"background-color: transparent; display: block; padding: 0; width: 100%\" frameborder=\"0\" allowtransparency=\"allowtransparency\" scrolling=\"no\" title=\"Audioboom player\" allow=\"autoplay\" sandbox=\"allow-downloads allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\"></iframe>"}