{"type":"rich","version":"1.0","title":"Why Apple Isn't Building an Amazon Echo Rival","description":"In terms of sales, the iPhone is clearly Apple's most important product. But a relatively unsung hero for the company is Siri, its voice-activated digital assistant. While Siri is primarily available on iPhones, it has also made its way to Macs, the [f500link]Apple[/f500link] TV and automobiles via Apple's CarPlay platform. Even Apple's new AirPods wireless earbuds have Siri capability.","author_name":"TIME's Top Stories","author_url":"https://audioboom.com/channels/3380207-time-s-top-stories","provider_name":"Audioboom","provider_url":"https://audioboom.com","width":480,"height":95,"thumbnail_url":"https://audioboom.com/i/26972672/600x600/c","thumbnail_width":600,"thumbnail_height":600,"html":"<iframe width=\"100%\" height=\"95\" src=\"https://embeds.audioboom.com/posts/5619866/embed?v=202301\" style=\"background-color: transparent; display: block; padding: 0; width: 100%\" frameborder=\"0\" allowtransparency=\"allowtransparency\" scrolling=\"no\" title=\"Audioboom player\" allow=\"autoplay\" sandbox=\"allow-downloads allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\"></iframe>"}