{"type":"rich","version":"1.0","title":"The Power of Radio: Building Trust, Credibility (and Pipeline)","description":"Our scheduled guest was unable to make the live show... so host, Matt Heinz, talked with Paul Roberts, the announcer for Sales Pipeline and had a great conversation! Among other things (like the Super Bowl) we talked about: The pros, cons and benefits of podcastingStorytellingThe importance of audioConversational selling and its importance in the marketplacePodcast formats from Q&A to curated showsPodcasts as unstructured learning timeListen in now for our impromptu and insightful conversation!","author_name":"OC Talk Radio","author_url":"https://audioboom.com/channels/4931232-oc-talk-radio","provider_name":"Audioboom","provider_url":"https://audioboom.com","width":480,"height":95,"thumbnail_url":"https://audioboom.com/i/32244703/600x600/c","thumbnail_width":600,"thumbnail_height":600,"html":"<iframe width=\"100%\" height=\"95\" src=\"https://embeds.audioboom.com/posts/6765364/embed?v=202301\" style=\"background-color: transparent; display: block; padding: 0; width: 100%\" frameborder=\"0\" allowtransparency=\"allowtransparency\" scrolling=\"no\" title=\"Audioboom player\" allow=\"autoplay\" sandbox=\"allow-downloads allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\"></iframe>"}