{"type":"rich","version":"1.0","title":"Phillip Stutts: Founder of Go BIG Media | #ThePlaybook 207","description":"Phillip Stutts, Founder of Go BIG Media, Win BIG Media, and best-selling author of Fire Them Now, shares his thoughts on why the five step process for branding a politician is the exact same as branding a person, product, or service in any other industry, and why customer data is so essential when putting together an impactful advertising campaign.\n\nStutts and host of #ThePlaybook, David Meltzer, chat about the importance of testing your advertisements before launching a campaign, why businesses should operate with a giving and abundant approach, and why they believe in giving prospective clients a free assessment in order to get alignment. ","author_name":"The Playbook","author_url":"https://audioboom.com/channels/4941502-the-playbook","provider_name":"Audioboom","provider_url":"https://audioboom.com","width":480,"height":95,"thumbnail_url":"https://audioboom.com/i/36199832/600x600/c","thumbnail_width":600,"thumbnail_height":600,"html":""}