{"type":"rich","version":"1.0","title":"Elise Loehnen: Chief Content Officer of goop | #ThePlaybook 226","description":"On this episode of #ThePlaybook, Elise Loehnen, Chief Content Officer of goop, shares her insights on on:[2:40] - Taking the risk of leaving her job at Condé Nast to get a firsthand education in the complexities of the internet [7:08] - Why goop’s tricks of the trade focus on more than just getting eyeballs on their content[8:19] - How building strong micro-communities around your business and enriching the lives of your customers will help to ensure your survival[17:38] - Why you should focus on the four things in your life that you can control and how she has implemented them personally\n","author_name":"The Playbook","author_url":"https://audioboom.com/channels/4941502-the-playbook","provider_name":"Audioboom","provider_url":"https://audioboom.com","width":480,"height":95,"thumbnail_url":"https://audioboom.com/i/36408890/600x600/c","thumbnail_width":600,"thumbnail_height":600,"html":""}