{"type":"rich","version":"1.0","title":"Joe Foster: Co-Founder of Reebok | #ThePlaybook 330","description":"Joe Foster, Co-Founder of Reebok and author of the new book Shoemaker, shares his insights on:[5:22] - Why he and his brother made the difficult choice to leave the family business and start their own shoe company[8:50] - How winning a dictionary as a prize led to the name Reebok being chosen for the company[16:06] - How Runner’s World magazine helped Reebok to establish its brand in America[20:30] - His best piece of advice about how entrepreneurs should embrace change","author_name":"The Playbook","author_url":"https://audioboom.com/channels/4941502-the-playbook","provider_name":"Audioboom","provider_url":"https://audioboom.com","width":480,"height":95,"thumbnail_url":"https://audioboom.com/i/37357137/600x600/c","thumbnail_width":600,"thumbnail_height":600,"html":""}