{"type":"rich","version":"1.0","title":"Matteo Deidda - Global Net Zero lead at Tide","description":"Matteo Deidda takes a seat on Liv’s yellow bench.\n\nWhat happens when your passion for innovation and technology collides with the urgent need to tackle climate change? In this episode of Rooted: the human side of sustainability leadership, Liv Cropper sits down with Matteo Deidda - now Global Net Zero Lead at Tide and a familiar face across the UK sustainability community.\n\nFrom early days studying civil engineering and frustrated by “old” technology, Matteo shares how curiosity for innovation drew him into sustainability’s fast lane – and kept him there for over 15 years at some of the UK’s biggest companies like Sainsbury’s, Vodafone and Lloyds.\n\nHe reflects on the power of people engagement, why conversations create more impact than any single initiative, and why he considers his “climate shadow” to be his greatest legacy. Matteo also opens up about his ‘Swiss Army Knife’ of resilience, why he chooses optimism over doom, and how changing the narrative towards hope keeps him grounded.\n\nWant to connect with Matteo? He can be found on LinkedIn (https://www.linkedin.com/in/mdeidda/) .\n\nIf you enjoyed this podcast please hit subscribe, post a review, and share this episode with your friends. You might also enjoy my Rooted email community where I share regular insights about the human side of sustainability leadership - click here to join (https://7537bd94.sibforms.com/serve/MUIFAKbyk1HPyLJbTsfKYn2tm8vY-to6njxuHRTIdwi-fhJBRCxQIKWaLqa2NrK9jVR5ErK3VtYRCZBZ6acVlfi2qC61qk1kbDwyvrzTN6pUsjVPNzv001pFRWEyda39zEWedCTVjm99guOOGAQQbtTiHcRvJ9Zsg3VXNY7e1tJqarEn-y69qo9J_fhhL_YZ8dfYpykeDR6p-sZw) .\n\nHave any questions? You can find me on LinkedIn (https://www.linkedin.com/in/liv-cropper-yellow-bench-coaching) or Instagram (https://instagram.com/livcropper_yellowbenchcoaching) .\n\nInterested in one-to-one coaching with me? Check out my website (https://www.yellowbenchcoaching.com) to book a  free discovery call.\n\nThanks for listening!\n\nFrom Liv 💛","author_name":"Rooted: The Human Side Of Sustainability Leadership","author_url":"https://audioboom.com/channels/5161464-rooted-the-human-side-of-sustainability-leadership","provider_name":"Audioboom","provider_url":"https://audioboom.com","width":480,"height":95,"thumbnail_url":"https://audioboom.com/i/43133017/600x600/c","thumbnail_width":600,"thumbnail_height":600,"html":""}