{"type":"rich","version":"1.0","title":"Leila Fataar on Building Culture-Led Brands","description":"In the latest episode of Back to the F**kture!, Leila Fataar, founder of Platform13 (https://www.platform13.net/company) and author of Culture-Led Brands (https://www.amazon.com/Culture-Led-Brands-Resilience-Cultivate-Resonance/dp/1398619019) , explores how culture-led branding – rooted in real people and real contexts, not marketing gimmicks – can help brands remain relevant in uncertain times.","author_name":"Back to the F**kture","author_url":"https://audioboom.com/channels/4989527-back-to-the-f-kture","provider_name":"Audioboom","provider_url":"https://audioboom.com","width":480,"height":95,"thumbnail_url":"https://audioboom.com/i/43167261/600x600/c","thumbnail_width":600,"thumbnail_height":600,"html":"<iframe width=\"100%\" height=\"95\" src=\"https://embeds.audioboom.com/posts/8800857/embed?v=202301\" style=\"background-color: transparent; display: block; padding: 0; width: 100%\" frameborder=\"0\" allowtransparency=\"allowtransparency\" scrolling=\"no\" title=\"Audioboom player\" allow=\"autoplay\" sandbox=\"allow-downloads allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\"></iframe>"}