{"type":"rich","version":"1.0","title":"Datsun Pt I: Why Nissan Created Datsun","description":"August, 1958. Nissan ad man Yutaka Katayama, known to most as Mr. K, is in Sydney, Australia was leading a two car team of Datsun 210s in the brand’s first official motorsport event.The brand had gotten its start barely 20 years ago, and was now in Australia to build brand recognition for their impending global expansion. It was a huge gamble. And one that would pay off. But how are the histories of Datsun and Nissan intertwined?? How did Yoshisuke Aikawa’s leadership turn Japan into an automotive manufacturing powerhouse? And how did Mr. K revolutionize automotive advertising and bring prestige and recognition to Nissan and Datsun worldwide? Today on Past Gas, the first of our two-part series on DATSUN.\n\nThanks to our sponsors:\n\nNeed to hire? You need Indeed. Just go to https://Indeed.com/PASTGAS (https://indeed.com/PASTGAS)  right now and support our show by saying you heard about Indeed on this podcast.\nGo to https://SHOPIFY.COM/gas (https://shopify.com/gas)  now to grow your business–no matter what stage you’re in.\n\nMore about Show:\n\nFollow Nolan on IG and Twitter @nolanjsykes (https://www.instagram.com/nolanjsykes/?hl=en) .\nFollow Joe on IG and Twitter @joegweber (https://cms.megaphone.fm/organizations/655115ea-de0d-11e8-a08f-bf72f7367b9d/podcasts/89c374c4-b3b7-11e9-aae1-9bbb392f644f/episodes/3c9aeac0-cb7a-11ea-9416-6f78df30e5d4/@joegweber) .\nFollow James on IG and Twitter @jamespumphrey (https://www.instagram.com/jamespumphrey/?hl=en) .\nFollow Donut @donutmedia (https://www.instagram.com/donutmedia/?hl=en) , and subscribe to our Youtube (https://www.youtube.com/channel/UCL6JmiMXKoXS6bpP1D3bk8g/featured) and Facebook (https://www.facebook.com/donutmedia/) channels!\nDon’t forget to subscribe to the podcast for free wherever you're listening or using this link: http://bit.ly/PastGas.\nIf you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: http://bit.ly/PastGas.\n\nLearn more about your ad choices. Visit https://podcastchoices.com/adchoices","author_name":"Past Gas","author_url":"https://audioboom.com/channels/5166135-past-gas","provider_name":"Audioboom","provider_url":"https://audioboom.com","width":480,"height":95,"thumbnail_url":"https://audioboom.com/i/43568890/600x600/c","thumbnail_width":600,"thumbnail_height":600,"html":""}