{"type":"rich","version":"1.0","title":"#56 Rhys McLachlan, ITV","description":"In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Rhys McLachlan, Director of Advanced Advertising at ITV.\n\nThey discuss ITV's programmatic approach and innovation at the UK broadcaster, alongside other topics including:\n\n- Fraud and waste in the programmatic ecosystem\n- The \"enshittification\" of social media\n- Sky's potential acquisition of ITV's M&E business\n- Collaboration among UK broadcasters\n- ITV's latest ad formats and contextual targeting capabilities\n- The need for open and honest debate in the industry","author_name":"VideoWeek","author_url":"https://audioboom.com/channels/5022468-videoweek","provider_name":"Audioboom","provider_url":"https://audioboom.com","width":480,"height":95,"thumbnail_url":"https://audioboom.com/i/43550618/600x600/c","thumbnail_width":600,"thumbnail_height":600,"html":""}