{"type":"rich","version":"1.0","title":"BICHE mode [feat. Alexandra Pauly of Biche]","description":"While perfume for dogs continues to miss, one pet grooming category — the shampoo and coat conditioner — remained woefully underconsidered. Enter Biche, a luxury pet grooming line launched by friend of the pod, Alexandra Pauly. The former High Snobiety beauty editor, fragrance enthusiast, and dog mom set out to create a line of pet shampoo and coat conditioning oil that would make bathtime a more sensorial ritual — and now it's here! We chat with Pauly on this episode about how to create a different kind of fragrance and personal care brand, how shampoo for dogs is different than shampoo for humans, and creating a signature scent with pod favorite Carlos Huber.\n\n[What we smell like today: Andrea Maack Muse, J Scent On A Cloud]\n\n🌐 Find more info, episodes, and merch (https://smellyalater.live/shop) at Smellyalater.live (http://smellyalater.live/)\n☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater (http://speakpipe.com/smellyalater) , and we may respond on a future episode.\n📱 Follow us on Instagram @smellyalater.mp3 (https://dashboard.simplecast.com/accounts/8b7973f0-fdbe-4555-91cd-1417b8ef917d/shows/643affe1-f13e-4659-91cd-5c0854e29609/episodes/cb196eda-6c70-4dcc-9d51-cabe4bb6ed38/instagram.com/smellyalater.mp3)\n💌 Leave a comment in our Spotify (https://open.spotify.com/show/2SeEBBlAvgASOplFNc1zoL?si=41cb698361ae4e77) episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)","author_name":"Smell Ya Later","author_url":"https://audioboom.com/channels/5142984-smell-ya-later","provider_name":"Audioboom","provider_url":"https://audioboom.com","width":480,"height":95,"thumbnail_url":"https://audioboom.com/i/42433366/600x600/c","thumbnail_width":600,"thumbnail_height":600,"html":""}