{"type":"rich","version":"1.0","title":"Why Branding is Pharma’s Most Undervalued Asset","description":"In this episode of Leading Edge With Ken Banta, The Vanguard Network founder and CEO is joined by branding strategist Andy Milligan, founding partner of The Caffeine Partnership, where the duo examine why life sciences companies urgently need to rethink how they build, protect, and communicate their brands.\n\nHighlights of the discussion include:\n\nRelevance + consistency = brand durability\nTrust is pharma’s defining — and fragile — currency\nThe science-to-experience disconnect\nStorytelling as a strategic lever, especially in rare disease","author_name":"Pharmaceutical Executive","author_url":"https://audioboom.com/channels/5120049-pharmaceutical-executive","provider_name":"Audioboom","provider_url":"https://audioboom.com","width":480,"height":95,"thumbnail_url":"https://audioboom.com/i/43575685/600x600/c","thumbnail_width":600,"thumbnail_height":600,"html":""}