{"type":"rich","version":"1.0","title":"Mike Seymour | TrueCharge","description":"This week we sit down with Mike Seymour, the driving force behind TrueCharge, part of the TrueForm Group. With 50 years of experience in street furniture—think bus shelters, tram stops, and digital displays—TrueForm is now turning its expertise to the EV world, focusing on the often-overlooked infrastructure that protects and enhances charging sites.\n\nMike dives into:\n\nWhy many UK charging sites are underused, exposed, or already looking tired.\nHow protecting EV chargers with shelters, canopies, and smart street furniture improves driver experience, utilisation, and long-term ROI.\nLessons from his background in the military, sales, and early EV adoption—and how those experiences shaped his approach to business and problem-solving.\nThe importance of moving the industry from talking and over-promising to actually delivering sustainable infrastructure.\n\nIf you’ve ever arrived at a windswept charger in the rain and thought, “There must be a better way,” this conversation shows why the solution is already here—and why it matters for the future of EV adoption.\n\nMike Seymour (LinkedIn)\nhttps://www.linkedin.com/in/mikeseymour1/\nTrueCharge\nhttps://www.truecharge.co.uk (https://www.truecharge.co.uk/)","author_name":"EV Café Takeaway","author_url":"https://audioboom.com/channels/5100620-ev-cafe-takeaway","provider_name":"Audioboom","provider_url":"https://audioboom.com","width":480,"height":95,"thumbnail_url":"https://audioboom.com/i/43619625/600x600/c","thumbnail_width":600,"thumbnail_height":600,"html":""}