{"type":"rich","version":"1.0","title":"The Fractional CMO Podcast - Kelly Dimkovska from Tuesday Logic","description":"In this episode of The Fractional CMO Podcast, we're joined once again by returning guest Kelly Dimkovska, a digital marketing specialist with 16 years of experience, more than 12 of them working exclusively in the healthcare sector.\n\nSimon and Kelly dive into the realities of content marketing in a heavily regulated industry, exploring why most businesses are producing content that adds no value, how to actually measure what matters, and why founder-led content consistently outperforms company page posts. Expect sharp takes on SEO basics that still get missed, the \"so what\" factor every piece of content needs, and how to build a scalable content engine without burning out.\n\nKelly's LinkedIn ā€” /in/kelly-dimkovska-55ba5636\n\nWe would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.\n\nšŸŒŸ SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.\n\nšŸš€ If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.","author_name":"The Fractional CMO Podcast","author_url":"https://audioboom.com/channels/4965289-the-fractional-cmo-podcast","provider_name":"Audioboom","provider_url":"https://audioboom.com","width":480,"height":95,"thumbnail_url":"https://audioboom.com/i/43639732/600x600/c","thumbnail_width":600,"thumbnail_height":600,"html":""}