{"type":"rich","version":"1.0","title":"Building Ireland's First Luxury Group: VYKO Strategy","description":"Ashley McDonnell | CEO of VYKO, Ireland’s First Luxury Group\n4 June 2026 - What does it take to scale Irish heritage into a global luxury powerhouse?\n\nUCD CEMS Masters in Management alumna Ashley McDonnell built an elite career with LVMH, Dior and Puig before returning home to found VYKO, Ireland’s first luxury group. In this conversation, she breaks down how she is applying international brand strategy to elevate local design, bridge the gap between emotional desirability and commercial viability, and capture the global luxury traveller market.\n\nListen now to discover how Ireland is redefining its position in the premium global marketplace.","author_name":"UCD Business Impact","author_url":"https://audioboom.com/channels/5022675-ucd-business-impact","provider_name":"Audioboom","provider_url":"https://audioboom.com","width":480,"height":95,"thumbnail_url":"https://audioboom.com/i/43676553/600x600/c","thumbnail_width":600,"thumbnail_height":600,"html":"<iframe width=\"100%\" height=\"95\" src=\"https://embeds.audioboom.com/posts/8911368/embed?v=202301\" style=\"background-color: transparent; display: block; padding: 0; width: 100%\" frameborder=\"0\" allowtransparency=\"allowtransparency\" scrolling=\"no\" title=\"Audioboom player\" allow=\"autoplay\" sandbox=\"allow-downloads allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\"></iframe>"}