{"type":"rich","version":"1.0","title":"Ep 006 - Narratives That Endure","description":"In branding, endurance beats noise. The brands that last are the ones that hold their story while everyone else chases the trend.\n\nIn this season 2 finale of The Steel Of India Podcast, Narratives That Endure, we explore how credibility is earned by closing the gap between what a company says and how it behaves, and what it means for Jindal Steel to be the steel of India - building the country quietly, year after year, in the bridges, buildings and infrastructure that are part of our country’s growth story.\n\nAnd we are joined by a formidable panel - Arpana Kumar Ahuja, EVP & Head of Corporate Brand and Communications, Jindal Steel; Abhijit Avasthi, Founder, Sideways Consulting; and Arun Sudhaman, Founding Editor, Earned First - who unpack what it really takes to build a brand the world trusts, and hold on to it across decades.","author_name":"The Steel of India Podcast","author_url":"https://audioboom.com/channels/5158087-the-steel-of-india-podcast","provider_name":"Audioboom","provider_url":"https://audioboom.com","width":480,"height":95,"thumbnail_url":"https://audioboom.com/i/43697021/600x600/c","thumbnail_width":600,"thumbnail_height":600,"html":""}