{"type":"rich","version":"1.0","title":"Ambition: The Sustainability Metric That Actually Matters","description":"Most businesses track what they've already achieved on sustainability. Fewer have a clear picture of where they're heading and why that gap matters.\n\nIn this bite-size episode, Alex Smith speaks with Leo Cohen, Sustainability Executive at FuturePlus, about why the distinction between actual and ambition scores is so important for SMEs, how a three-year roadmap helps businesses work on the right things at the right time, and why accountability, not just policy, is what separates credible ESG from box-ticking.\n\nFor more information on FuturePlus: https://future-plus.co.uk/","author_name":"Business of Sustainability","author_url":"https://audioboom.com/channels/5107928-business-of-sustainability","provider_name":"Audioboom","provider_url":"https://audioboom.com","width":480,"height":95,"thumbnail_url":"https://audioboom.com/i/43204124/600x600/c","thumbnail_width":600,"thumbnail_height":600,"html":""}