{"type":"rich","version":"1.0","title":"Why Every SME Should Start Its Sustainability Journey Now","description":"Most SMEs assume sustainability is something to tackle once the business is bigger, better resourced, or more mature. Ray Stephens, Founder and MD of Reuben Digital, disagrees.\n\nIn this episode of the Business of Sustainability, Alex Smith sits down with Ray to talk about what it actually looks like for a small digital agency to take sustainability seriously, not as a box-ticking exercise, but as a genuine business strategy.\n\nThey cover:\n\nWhy Ray's sustainability journey started with becoming vegan, and where it led\nThe commercial case for SMEs acting now, from cost savings to staff retention\nWhy the Triple Bottom Line (people, planet, profit) changed how Reuben Digital thinks about its business\nHow to green your tech stack without it becoming overwhelming\nWhy Ray stepped back from B Corp and what FuturePlus gave him instead\nThe AI energy problem and why governance matters more than enthusiasm\n\nLearn more about Reuben Digital: reubendigital.co.uk (https://www.reubendigital.co.uk/)\n Learn more about FuturePlus: future-plus.co.uk (https://future-plus.co.uk/)","author_name":"Business of Sustainability","author_url":"https://audioboom.com/channels/5107928-business-of-sustainability","provider_name":"Audioboom","provider_url":"https://audioboom.com","width":480,"height":95,"thumbnail_url":"https://audioboom.com/i/43204124/600x600/c","thumbnail_width":600,"thumbnail_height":600,"html":""}