{"type":"rich","version":"1.0","title":"The Messy Truth About Finding Your Niche | #204","description":"Niching is sound marketing thinking. Knowing who you want to help, what you're particularly good at, and where you create the most value makes marketing, referrals, positioning, and decision-making considerably easier.\n\nBut somewhere along the way, segmentation became a commandment: pick your niche before you do anything else.\n\nIn this episode of Messy Business, I question whether that's actually how expertise develops.\n\nDoctors and lawyers don't begin their careers as specialists. They develop broad experience first and specialise as they discover where their skills, interests, and strengths lie. Perhaps business owners aren't so different.\n\nI explore why your niche may be something you notice rather than choose, how forcing one too early can create false certainty, and why the work and people that energise you can tell you considerably more than another ideal-client exercise.\n\nI also talk about my own 15-year journey through social media training, agency ownership, coaching, consulting, speaking, teaching, and assorted attempts to find the correct label for myself, before eventually realising that a large part of my specialism is simply the particular way I think, see problems, and help people solve them.\n\nPerhaps the useful question isn't what's my niche?\n\nPerhaps it's: when do I do my best work, with whom, and why?\n\nšŸ“™ Read my book, Life in Business\n https://libbylangley.com/book\nšŸ”§ Work with me\n https://libbylangley.com\nšŸ“© Get my emails\n https://libbylangley.com/email","author_name":"Messy Business - with Libby Langley","author_url":"https://audioboom.com/channels/5091475-messy-business-with-libby-langley","provider_name":"Audioboom","provider_url":"https://audioboom.com","width":480,"height":95,"thumbnail_url":"https://audioboom.com/i/43158415/600x600/c","thumbnail_width":600,"thumbnail_height":600,"html":""}