{"type":"rich","version":"1.0","title":"What Customers Ask For vs. What They Actually Want","description":" SimpliSafe was built for renters. Renters didn't buy it. Homeowners did. Jason has told that story for years, because it's a perfect lesson in how founders get their customer wrong. But he never asked the obvious follow-up: once you finally find the right customer, then what? Now, 20 years in, SimpliSafe founder Chad Laurans and CEO Hilary Schneider reveal what comes after product-market fit, and why customers asking for \"more cameras\" didn't actually want more cameras.This episode of Problem Solvers is presented by AT&T Business. To learn more about how the right connectivity can help support your business as it grows, visit att.com/smallbusiness.Jason wants to help solve your impossible problem! Click the link below to sign up:https://entm.ag/levelup20260:00 The \"faster horses\" myth0:29 Welcome to Problem Solvers0:46 The SimpliSafe origin story: renters vs. homeowners2:21 What happens after product-market fit?2:55 Meet the guests3:47 What product-market fit actually feels like5:1...","author_name":"Problem Solvers","author_url":"https://audioboom.com/channels/4941499-problem-solvers","provider_name":"Audioboom","provider_url":"https://audioboom.com","width":480,"height":95,"thumbnail_url":"https://audioboom.com/i/43867991/600x600/c","thumbnail_width":600,"thumbnail_height":600,"html":""}