rich 1.0 Nostalgia is a powerful marketing tool, often used by companies to provoke consumer desire and extract more money from the pockets. A prime example: The rise of "classic" shrunken-down versions of decades-old video game consoles, loaded with favorite games from yesteryear. While Nintendo popularized the trend, Sony's now getting in on the action with its $99 PlayStation Classic, a miniature replica of the iconic PlayStation with two controllers and 20 games. TIME's Top Stories https://audioboom.com/channels/3380207-time-s-top-stories Audioboom https://audioboom.com 480 95 https://audioboom.com/i/34012005/600x600/c 600 600 <iframe width="100%" height="95" src="https://embeds.audioboom.com/posts/7104711/embed?v=202301" style="background-color: transparent; display: block; padding: 0; width: 100%" frameborder="0" allowtransparency="allowtransparency" scrolling="no" title="Audioboom player" allow="autoplay" sandbox="allow-downloads allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation"></iframe>