rich 1.0 Joe Foster, Co-Founder of Reebok and author of the new book Shoemaker, shares his insights on:[5:22] - Why he and his brother made the difficult choice to leave the family business and start their own shoe company[8:50] - How winning a dictionary as a prize led to the name Reebok being chosen for the company[16:06] - How Runner’s World magazine helped Reebok to establish its brand in America[20:30] - His best piece of advice about how entrepreneurs should embrace change The Playbook https://audioboom.com/channels/4941502-the-playbook Audioboom https://audioboom.com 480 95 https://audioboom.com/i/37357137/600x600/c 600 600 <iframe width="100%" height="95" src="https://embeds.audioboom.com/posts/7741173/embed?v=202301" style="background-color: transparent; display: block; padding: 0; width: 100%" frameborder="0" allowtransparency="allowtransparency" scrolling="no" title="Audioboom player" allow="autoplay" sandbox="allow-downloads allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation"></iframe>