rich 1.0 In the latest episode of Back to the F**kture!, Leila Fataar, founder of Platform13 (https://www.platform13.net/company) and author of Culture-Led Brands (https://www.amazon.com/Culture-Led-Brands-Resilience-Cultivate-Resonance/dp/1398619019) , explores how culture-led branding – rooted in real people and real contexts, not marketing gimmicks – can help brands remain relevant in uncertain times. Back to the F**kture https://audioboom.com/channels/4989527-back-to-the-f-kture Audioboom https://audioboom.com 480 95 https://audioboom.com/i/43167261/600x600/c 600 600 <iframe width="100%" height="95" src="https://embeds.audioboom.com/posts/8800857/embed?v=202301" style="background-color: transparent; display: block; padding: 0; width: 100%" frameborder="0" allowtransparency="allowtransparency" scrolling="no" title="Audioboom player" allow="autoplay" sandbox="allow-downloads allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation"></iframe>