rich 1.0 In 1967, Yutaka Katayama, or Mr. K, is now President of Nissan North America. He’s just been called to Nissan HQ to select a concept design to replace the aging Fairlady Roadster. But unbeknownst to the other executives on the selection committee, Mr. K has been quietly operating behind the scenes to push his preferred design through. The concept is referred to as codename “Z,” and it isn’t really a new generation roadster at all- it’s a powerful new sports coupe, and something that Mr. K believes will be a huge success in the US market. Today on Past Gas, part two of our series on Datsun and Nissan- how did Mr. K’s leadership of Datsun in the US change the entire company? How did he become known as “the father of the Z car”? And how did Nissan help create an entire generation of car enthusiasts? Thanks to our sponsors: Turn your ordinary water into extraordinary hydration with Liquid I.V. Get 20% off your first order of Liquid I.V. when you go to https://LIQUIDIV.COM and use code GAS at checkout. This episode is brought to you by BetterHelp. Give online therapy a try at https://betterhelp.com/ PASTGAS (https://betterhelp.com/%C2%A0PASTGAS) and get on your way to being your best self. More about Show: Follow Nolan on IG and Twitter @nolanjsykes (https://www.instagram.com/nolanjsykes/?hl=en) . Follow Joe on IG and Twitter @joegweber (https://cms.megaphone.fm/organizations/655115ea-de0d-11e8-a08f-bf72f7367b9d/podcasts/89c374c4-b3b7-11e9-aae1-9bbb392f644f/episodes/3c9aeac0-cb7a-11ea-9416-6f78df30e5d4/@joegweber) . Follow James on IG and Twitter @jamespumphrey (https://www.instagram.com/jamespumphrey/?hl=en) . Follow Donut @donutmedia (https://www.instagram.com/donutmedia/?hl=en) , and subscribe to our Youtube (https://www.youtube.com/channel/UCL6JmiMXKoXS6bpP1D3bk8g/featured) and Facebook (https://www.facebook.com/donutmedia/) channels! Don’t forget to subscribe to the podcast for free wherever you're listening or using this link: http://bit.ly/PastGas. If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: http://bit.ly/PastGas. Learn more about your ad choices. Visit https://podcastchoices.com/adchoices Past Gas https://audioboom.com/channels/5166135-past-gas Audioboom https://audioboom.com 480 95 https://audioboom.com/i/43568890/600x600/c 600 600 <iframe width="100%" height="95" src="https://embeds.audioboom.com/posts/8835473/embed?v=202301" style="background-color: transparent; display: block; padding: 0; width: 100%" frameborder="0" allowtransparency="allowtransparency" scrolling="no" title="Audioboom player" allow="autoplay" sandbox="allow-downloads allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation"></iframe>