rich 1.0 In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Rhys McLachlan, Director of Advanced Advertising at ITV. They discuss ITV's programmatic approach and innovation at the UK broadcaster, alongside other topics including: - Fraud and waste in the programmatic ecosystem - The "enshittification" of social media - Sky's potential acquisition of ITV's M&E business - Collaboration among UK broadcasters - ITV's latest ad formats and contextual targeting capabilities - The need for open and honest debate in the industry VideoWeek https://audioboom.com/channels/5022468-videoweek Audioboom https://audioboom.com 480 95 https://audioboom.com/i/43550618/600x600/c 600 600 <iframe width="100%" height="95" src="https://embeds.audioboom.com/posts/8879074/embed?v=202301" style="background-color: transparent; display: block; padding: 0; width: 100%" frameborder="0" allowtransparency="allowtransparency" scrolling="no" title="Audioboom player" allow="autoplay" sandbox="allow-downloads allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation"></iframe>