rich 1.0 While perfume for dogs continues to miss, one pet grooming category — the shampoo and coat conditioner — remained woefully underconsidered. Enter Biche, a luxury pet grooming line launched by friend of the pod, Alexandra Pauly. The former High Snobiety beauty editor, fragrance enthusiast, and dog mom set out to create a line of pet shampoo and coat conditioning oil that would make bathtime a more sensorial ritual — and now it's here! We chat with Pauly on this episode about how to create a different kind of fragrance and personal care brand, how shampoo for dogs is different than shampoo for humans, and creating a signature scent with pod favorite Carlos Huber. [What we smell like today: Andrea Maack Muse, J Scent On A Cloud] 🌐 Find more info, episodes, and merch (https://smellyalater.live/shop) at Smellyalater.live (http://smellyalater.live/) ☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater (http://speakpipe.com/smellyalater) , and we may respond on a future episode. 📱 Follow us on Instagram @smellyalater.mp3 (https://dashboard.simplecast.com/accounts/8b7973f0-fdbe-4555-91cd-1417b8ef917d/shows/643affe1-f13e-4659-91cd-5c0854e29609/episodes/cb196eda-6c70-4dcc-9d51-cabe4bb6ed38/instagram.com/smellyalater.mp3) 💌 Leave a comment in our Spotify (https://open.spotify.com/show/2SeEBBlAvgASOplFNc1zoL?si=41cb698361ae4e77) episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only) Smell Ya Later https://audioboom.com/channels/5142984-smell-ya-later Audioboom https://audioboom.com 480 95 https://audioboom.com/i/42433366/600x600/c 600 600 <iframe width="100%" height="95" src="https://embeds.audioboom.com/posts/8883964/embed?v=202301" style="background-color: transparent; display: block; padding: 0; width: 100%" frameborder="0" allowtransparency="allowtransparency" scrolling="no" title="Audioboom player" allow="autoplay" sandbox="allow-downloads allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation"></iframe>