rich 1.0 In this episode of Leading Edge With Ken Banta, The Vanguard Network founder and CEO is joined by branding strategist Andy Milligan, founding partner of The Caffeine Partnership, where the duo examine why life sciences companies urgently need to rethink how they build, protect, and communicate their brands. Highlights of the discussion include: Relevance + consistency = brand durability Trust is pharma’s defining — and fragile — currency The science-to-experience disconnect Storytelling as a strategic lever, especially in rare disease Pharmaceutical Executive https://audioboom.com/channels/5120049-pharmaceutical-executive Audioboom https://audioboom.com 480 95 https://audioboom.com/i/43575685/600x600/c 600 600 <iframe width="100%" height="95" src="https://embeds.audioboom.com/posts/8885432/embed?v=202301" style="background-color: transparent; display: block; padding: 0; width: 100%" frameborder="0" allowtransparency="allowtransparency" scrolling="no" title="Audioboom player" allow="autoplay" sandbox="allow-downloads allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation"></iframe>