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  <title>The Exit Playbook: What Makes an Agency Actually Worth Acquiring</title>
  <description>Oliver unpacks what actually makes an agency acquirable, why retained revenue shifts your valuation, and how he now thinks about AI agents, creative at volume and the skills that will still matter in five years. The through line: founders who use AI will replace those who don't, but empathy, taste and judgement stay human.</description>
  <author-name>The Unlock with Oliver Bruce</author-name>
  <author-url>https://audioboom.com/channels/5030767-the-unlock-with-oliver-bruce</author-url>
  <provider-name>Audioboom</provider-name>
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