rich 1.0 It's been a full calendar year. 52 episodes, a curtain call, three failed attempts at something new, and one conversation over drinks in London that changed everything. I'm back. In this comeback episode, I pull back the curtain on the last 12 months: how Luke Colwell and I built AffiliNation from a TikTok Shop community into an award-winning agency recognised by TikTok themselves, how we navigated a hand grenade moment that forced a full business restructure, and why, when most agencies are falling apart, we are still standing and growing. But this episode is not really about the business. It is about what "rich" actually means when you finally have it. Time. School runs. A garden. A kid in swimming lessons on a Tuesday afternoon. And the realisation that the story does not end when the challenge is won. It just moves into a harder, more interesting chapter. I also get into why I walked away from the podcast in the first place, why three attempts to replace it all fell flat, and what two friends said to me over drinks that finally made me press record again. If you are someone building something from nothing, trying to get your time back, or wondering whether it is too late to switch lanes, this one is for you. The show is back. Every Wednesday. And it is only going to get bigger. Links mentioned: Seller Amp: http://selleramp.com/hellorich Use code: HELLORICH_SAS for 50% discount on month 1 or HELLORICH_SAS_ANNUAL for 5% discount on year 1 Follow me on the socials: Instagram - https://www.instagram.com/des_hamilton_ Tiktok - https://www.tiktok.com/@des_hamilton YouTube - https://www.youtube.com/@des_hamilton Substack -  https://open.substack.com/pub/deshamilton Join AffiliNation https://affilination.co.uk/Next Live Event Sign Up https://forms.gle/Ak638G5oCeiTCupE8 The Goodbye Poor Hello Rich Show https://audioboom.com/channels/5113757-the-goodbye-poor-hello-rich-show Audioboom https://audioboom.com 480 95 https://audioboom.com/i/41910506/600x600/c 600 600 <iframe width="100%" height="95" src="https://embeds.audioboom.com/posts/8893672/embed?v=202301" style="background-color: transparent; display: block; padding: 0; width: 100%" frameborder="0" allowtransparency="allowtransparency" scrolling="no" title="Audioboom player" allow="autoplay" sandbox="allow-downloads allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation"></iframe>