rich 1.0 In this live episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, outgoing Chief Executive of Barb, for an exclusive exit interview. Recorded in front of a live audience at New Video Frontiers, Sampson reflects on his 14 years at the helm of the UK's TV measurement JIC, including: - His achievements and regrets at Barb - Innovations at the JIC over the past decade - The political nature of the role - The terminology he finds unhelpful - The rise of outcomes measurement and the resurgence of MMM - Barb's relationship with ISBA's cross-media measurement initiative Origin VideoWeek https://audioboom.com/channels/5022468-videoweek Audioboom https://audioboom.com 480 95 https://audioboom.com/i/43631523/600x600/c 600 600 <iframe width="100%" height="95" src="https://embeds.audioboom.com/posts/8899797/embed?v=202301" style="background-color: transparent; display: block; padding: 0; width: 100%" frameborder="0" allowtransparency="allowtransparency" scrolling="no" title="Audioboom player" allow="autoplay" sandbox="allow-downloads allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation"></iframe>