rich 1.0 In this episode of The Fractional CMO Podcast, we're joined once again by returning guest Kelly Dimkovska, a digital marketing specialist with 16 years of experience, more than 12 of them working exclusively in the healthcare sector. Simon and Kelly dive into the realities of content marketing in a heavily regulated industry, exploring why most businesses are producing content that adds no value, how to actually measure what matters, and why founder-led content consistently outperforms company page posts. Expect sharp takes on SEO basics that still get missed, the "so what" factor every piece of content needs, and how to build a scalable content engine without burning out. Kelly's LinkedIn — /in/kelly-dimkovska-55ba5636 We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify. 🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. The Fractional CMO Podcast https://audioboom.com/channels/4965289-the-fractional-cmo-podcast Audioboom https://audioboom.com 480 95 https://audioboom.com/i/43639732/600x600/c 600 600 <iframe width="100%" height="95" src="https://embeds.audioboom.com/posts/8901858/embed?v=202301" style="background-color: transparent; display: block; padding: 0; width: 100%" frameborder="0" allowtransparency="allowtransparency" scrolling="no" title="Audioboom player" allow="autoplay" sandbox="allow-downloads allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation"></iframe>