rich 1.0 In this episode of The Fractional CMO Podcast, we're joined once again by returning guest Chris Jowsey, a fractional CMO based in Sydney with a background in digital marketing and e-commerce across tech companies, professional services, and DTC brands. Simon and Chris dig into the Australia Post 2026 E-Commerce Report, unpacking what the data actually means for businesses operating in the online retail space right now. They cover slowing growth, the rise of marketplace shopping, why 73% of Australians wait for a sale, the shift from SEO to GEO, and what AI-powered discovery means for brands trying to stay visible. Expect some candid takes, a trombone purchase, and a genuinely useful breakdown of where e-commerce is heading. Chris's LinkedIn — /in/chrisjowsey We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify. 🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. The Fractional CMO Podcast https://audioboom.com/channels/4965289-the-fractional-cmo-podcast Audioboom https://audioboom.com 480 95 https://audioboom.com/i/43639734/600x600/c 600 600 <iframe width="100%" height="95" src="https://embeds.audioboom.com/posts/8901859/embed?v=202301" style="background-color: transparent; display: block; padding: 0; width: 100%" frameborder="0" allowtransparency="allowtransparency" scrolling="no" title="Audioboom player" allow="autoplay" sandbox="allow-downloads allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation"></iframe>