rich 1.0 Just because you can do something in your business, does not mean it belongs there. This episode is for capable business owners who can turn their hand to loads of things, then wonder why their business has become harder to explain, sell, and run. Being capable is useful, obviously. But it can also be a massive nuisance. You learn quickly. You can build the tech. You can create the workshop. You can run the membership. You can make the programme, set up the emails, record the videos, add the extra offer, and probably make a spreadsheet for the whole thing while you’re at it. Lovely. But should you? That’s the question I’m getting into in this episode, because capability can send you down all sorts of side roads. You say yes because you can. You create something because you know how. You add another offer because it seems like a good idea. Then, before long, your business is full of things you’re good at but don’t actually want to keep doing. I talk about how I’ve done this myself over the years. Programmes, memberships, workshops, pre-recorded videos, social media work, consultancy, white-label projects, all sorts. A lot of it worked. Some of it made money. Some of it helped people. But that still didn’t mean all of it was right for my business. That’s the bit we often miss. Something can work and still not be the thing you want to build around. In this episode, I’m looking at what happens when your business gets shaped around what you’re capable of, rather than what you actually want to do. It can lead to too many offers, too many ways of working, too much context switching, and a message that becomes harder for people to understand. And it makes your own head busier too. The clearer I’ve got on what I actually do, the simpler everything has become. I sort businesses out. That’s it. The rest is knowledge, experience, and useful stuff I can draw on, but it doesn’t all need to become an offer. 🧡 In this episode, I talk about:  why being capable can become a problem in your business  how extra offers and formats can dilute what you actually do  why something working does not mean you have to keep doing it  the difference between useful experience and things that belong in your business  why most businesses need things taking out, not more adding in If your business has become a collection of things you can do, rather than a clear expression of what you want to do, this episode will hit home. Because the fact you can do something is not enough of a reason to keep offering it. 💥 If this episode resonated, you can find me on Instagram, LinkedIn, or at https://libbylangley.com 📧 I also send emails for when your brain won’t shut up and you need a bit of perspective: https://libbylangley.com/email 📙 My book Life in Business is an easy-to-read, neurodivergent-friendly guide to building the business you actually want: https://libbylangley.com/book 🔧 If your business needs a proper reset, the Business Sort-Out is me stepping into your business with you to make it more profitable and easier to run: https://libbylangley.com/sortout Messy Business - with Libby Langley https://audioboom.com/channels/5091475-messy-business-with-libby-langley Audioboom https://audioboom.com 480 95 https://audioboom.com/i/43158415/600x600/c 600 600 <iframe width="100%" height="95" src="https://embeds.audioboom.com/posts/8902880/embed?v=202301" style="background-color: transparent; display: block; padding: 0; width: 100%" frameborder="0" allowtransparency="allowtransparency" scrolling="no" title="Audioboom player" allow="autoplay" sandbox="allow-downloads allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation"></iframe>