rich 1.0 In today’s Digest, we cover Publicis’ purchase of LiveRamp, Netflix debuting new ad markets, podcast inventory, and vertical video ads. We also discuss WBD betting on agentic advertising ahead of its Paramount merger and AI driving 129% growth for ‘meaningful’ brands. The MadTech Podcast https://audioboom.com/channels/4976875-the-madtech-podcast Audioboom https://audioboom.com 480 95 https://audioboom.com/i/43648263/600x600/c 600 600 <iframe width="100%" height="95" src="https://embeds.audioboom.com/posts/8904017/embed?v=202301" style="background-color: transparent; display: block; padding: 0; width: 100%" frameborder="0" allowtransparency="allowtransparency" scrolling="no" title="Audioboom player" allow="autoplay" sandbox="allow-downloads allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation"></iframe>