rich 1.0 South by South West Festival (https://www.sxswlondon.com/) in Shoreditch, London, is a global festival of business, technology and creativity, packed with conferences, talks, a live music showcase and a film and screen festival. Adem Holness is Head of Music for SXSW and tells us how and when it all started, and how festivals like SXSW can shape what music stations play on the radio. Audio Academy Members can claim a discount on SXSW tickets - here (https://audioacademy.org.uk/members-offers/) . The Audio Academy Podcast https://audioboom.com/channels/4644468-the-audio-academy-podcast Audioboom https://audioboom.com 480 95 https://audioboom.com/i/43652007/600x600/c 600 600 <iframe width="100%" height="95" src="https://embeds.audioboom.com/posts/8904929/embed?v=202301" style="background-color: transparent; display: block; padding: 0; width: 100%" frameborder="0" allowtransparency="allowtransparency" scrolling="no" title="Audioboom player" allow="autoplay" sandbox="allow-downloads allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation"></iframe>