rich 1.0 While every other startup is busy making AI products that will eventually become sentient and steal our jobs, Madhav Agarwal (CEO) and Tanvi Gadamsetti (COO) went in a completely different direction. They made a better shoelace. Fresh out of Michigan State, these two patent-holding, Shark Tank-winning founders built a materials science company around laces that actually stay tied. In this snack-sized episode, they explain why they started the day they had the idea and why you probably shouldn't wait either. Learn more about your ad choices. Visit megaphone.fm/adchoices How Success Happens https://audioboom.com/channels/4941501-how-success-happens Audioboom https://audioboom.com 480 95 https://audioboom.com/i/31362856/600x600/c 600 600 <iframe width="100%" height="95" src="https://embeds.audioboom.com/posts/8907317/embed?v=202301" style="background-color: transparent; display: block; padding: 0; width: 100%" frameborder="0" allowtransparency="allowtransparency" scrolling="no" title="Audioboom player" allow="autoplay" sandbox="allow-downloads allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation"></iframe>