rich 1.0 Martha Forero (https://www.linkedin.com/in/martaforeros/) is a Latin entrepreneur, Y Combinator Alumni and an Endeavor Entrepreneur. After spending nearly a decade building and scaling UBITS across Latin America, she decided to start again, this time with a business deeply connected to family. Together with her husband, a third-generation avocado grower from Michoacán, Mexico, she founded HASSY (https://www.hassyfoods.com/) to bring their family’s avocado heritage to a new generation. Inspired by their daughter, Mila, and by generations of growers before them, Martha is building HASSY at the intersection of family, entrepreneurship, heritage, and really good food. Follow HASSY (https://www.instagram.com/hassy.foods/) on Instagram. It's All Happening Website (https://www.itsallhappeningagency.co/) It's All Happening Instagram (https://www.instagram.com/itsallhappeningco/) Follow Danielle on Linkedin (https://www.linkedin.com/in/danielle-calabrese-588160a/) Launch Lab (https://www.itsallhappeningagency.co/launch-course-final) Questions? Book a 15 min call (https://calendly.com/dee-itsallhappeningagency/15-min-intro-call) with Danielle It's All Happening : Women In CPG https://audioboom.com/channels/5149386-it-s-all-happening-women-in-cpg Audioboom https://audioboom.com 480 95 https://audioboom.com/i/43852090/600x600/c 600 600 <iframe width="100%" height="95" src="https://embeds.audioboom.com/posts/8956379/embed?v=202301" style="background-color: transparent; display: block; padding: 0; width: 100%" frameborder="0" allowtransparency="allowtransparency" scrolling="no" title="Audioboom player" allow="autoplay" sandbox="allow-downloads allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation"></iframe>