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  <title>Why Cute Mascots Are the New Faces of AI</title>
  <description>Along with new AI agents and tools, Meta Platforms, OpenAI, and Anthropic are rolling out mascots. It’s part of an effort to put a cuddlier face on AI tools (https://www.wsj.com/tech/ai/tech-companies-roll-out-cuddly-mascots-to-ease-ai-anxiety-02e163fd?mod=WSJ_TNBPOD) amid the rise in anxieties about the technology. WSJ advertising editor Suzanne Vranica (https://www.wsj.com/news/author/suzanne-vranica?mod=WSJ_TNBPOD) joins to discuss how fuzzy little guys could help make the technology feel less scary to skeptics.

Sign up for the WSJ's free Technology newsletter (https://www.wsj.com/newsletters/technology?mod=WSJ_TNBPOD) .

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