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  <title>GoFundMe's Problem Wasn't the Product</title>
  <description>GoFundMe had a strange problem. About a quarter of people created fundraisers and then never shared them. Better share buttons didn't fix it. That's because the problem wasn't the product. It was human. Asking for help is really, really hard. CEO Tim Cadogan explains how GoFundMe rebuilt around that truth, and why the fix generated more than double the help they expected.

This episode of Problem Solvers is presented by AT&amp;T Business. To learn more about how the right connectivity can help support your business as it grows, visit att.com/smallbusiness.



Jason wants to help solve your impossible problem! Click the link below to sign up:

https://entm.ag/levelup2026

Chapters:

00:00 – Intro 00:35 – GoFundMe's strange problem 

02:10 – A quarter of fundraisers never get shared 

03:10 – How GoFundMe spotted the gap 

04:30 – Why better share buttons didn't work 

05:15 – The four reasons people weren't sharing 

07:00 – When the product isn't enough 

08:30 – Fixing the sticking poi...</description>
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