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Great suggestion. Will try to setup a small group here for our motorcycle website -> http://www.ontario-motorcycle-rides.com Thanks for the idea. PAUL
Boo 020 - Further clarification to boo 018, and response to @NickHollowayVox & @sm2n
@sm2n I feel that other aspirational brands can leverage 'some' of the tactics that Apple uses – but they can't copy Apple's strategy verbatim. I guess that's the point that I'm ultimately trying to make. For example, BMW may be able to be especially secretive like Apple and this might build media interest and hype – but I don't think they can be too arrogant or they'll get kickback from consumers. Some aspects are transferable, others are not (and frankly, others you may not want to copy!). Because Apple has built such a strong brand (arguably, the strongest in the world?!) they can leverage it without great consequence. Additionally, some of the tactics they partake in (e.g. arrogance to consumers and competitors, needlessly suing competitors for minor patent 'infringements', etc.) contribute to build Apple's brand. When it comes to Apple, you're definitely either a lover or a hater – there's no middle ground. But they've definitely leveraged, and will continue to leverage, their strong brand image to their advantage! @NickHollowayVox I'm glad I finally made my point clear after 3 boos and 19:15mins! :P
thanks Adam, the penny dropped for me with your final sentence "Apple has built a very strong brand and now they can leverage it".
Thanks for this. Do other aspirational brands have the option to use the same tactics as Apple, if they have a similar aspirational position in their own markets? I'm thinking of BMW for example. You used the example of Dell. Are your arguments limited only to the markets Apple operate in?
Business Leadership for the 21st Century
Look beyond on the drudgery of daily work
Dear Ted (Falconar) (Letter), Aug22-88, Pt. 1 of 2
[Apologies, I went over time, in this recording, and the last sentence needs to be repeated in Part 2 of 2.] This is the link to...
Boo 019 - Clarification to last episode (boo 018)
The main management challenges in a fast moving economy : Stefan Stern, Director of Strategy, Edelman
Part One: Your Strategic Self
"Strategy is about shaping the future. And that's the reason for The Strategy Book - to help you to use strategy to figure out what to do...
Don't just hire web designers to implement your ideas
I just wonder if clients are likely to keep in touch when what they're (more often than not, unfortunately) most interested in is the budget. And would you always charge for consultancy work once the site is up and running? I think in most cases we would. It can be difficult for client's to see the 'value' in spending money on intangible advice. Much though it may be needed! You're absolutely right, of course.
HR Perspective (1/5)
The Open University - Business & Management
HR Perspective A HR representative explains how HR is a vital part of organisational strategy. Part 1 of 5:...
The Strategy Book: Introduction
"What can The Strategy Book do for you? You can use the secrets in this book to become a more effective strategic thinker and leader. It...