Maxwell Hutchinson PPRIBA on 10x10 Drawing the City 2012

Maxwell Hutchinson, founder and President of Article 25 talks about the annual high profile cultural event 10x10 Drawing the City. In it's second year the event has artists, architects and designers taking part such as Paul Smith, Zaha Hadid, Jake & Dinos Chapman and many other participants. Here Maxwell reminds us why raising money through events such as these are so important.