Anchoring and the paradox of choice: make it easy to choose or I won't buy...

Nov 29, 2011, 10:08 AM

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Like so many online shoppers, I could not decide which item to buy when I was faced with a lot of choices.

But at least my researches gave me an idea of what kind of price to expect.

Then, when I came back for my 3rd (or 4th...) look, I found that one had been reduced in price. And it was as if that had made the choice for me.

I bought straight away.

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