The PR Show: Is influencer marketing worthwhile?

Billed as Coachella of the Caribbean, last year’s Fyre Festival ended up more like the Hunger Games leaving thousands of rich millennials stranded on a tropical island. An army of influencers, including Kendall Jenner, helped sell out the festival, but few apologised for misleading their fans. Billions are being spent on influencer marketing each year, but are brands being ripped off? We’re joined by Karmarama’s Katie Hunter, The Romans’ Joe Mackay-Sinclair and YouTube star Joshua Pieters to discuss the ethics and effectiveness of influencer marketing.