#33 Erin Schmit, BEN
Episode 34, Aug 04, 2022, 03:11 PM
Erin Schmidt is Chief Product Placement for BEN, an LA-based company that specialises in product placement in TV shows, movies and of course in influencer videos. In this episode she joins Vincent Flood, Editor-in-Chief at VideoWeek, to explain how the world of product placement works.
Erin Schmidt is Chief Product Placement for BEN, an LA-based company that specialises in product placement in TV shows, movies and of course in influencer videos.
In this episode she joins Vincent Flood, Editor-in-Chief at VideoWeek, to explain how the world of product placement works.
How is product placement sold and measured? How do you go about getting your product in a TV show? And what makes good product placement vs a bad one?
Links:
BEN's Website
Referenced at the Beginning:
VideoWeek@DMEXCO
TV Rise
In this episode she joins Vincent Flood, Editor-in-Chief at VideoWeek, to explain how the world of product placement works.
How is product placement sold and measured? How do you go about getting your product in a TV show? And what makes good product placement vs a bad one?
Links:
BEN's Website
Referenced at the Beginning:
VideoWeek@DMEXCO
TV Rise