When Products Collect Data From Your Brain, Where Does It Go?

An array of new products monitors users’ brain waves using caps or headbands. That neural data has few privacy protections.

There are products on the market that monitor your brain waves through caps or headbands: Some aim to improve mental health, sleep, or focus, while others can plunge users into virtual reality for gaming.

What happens to the neural data that neurotechnology companies collect from these devices? Consumers may be accustomed to their personal data from apps and social media being sold to third parties. However, the potential sale of brain data to a third party raises additional privacy concerns.

There are no federal laws governing the data collected by these wearable devices. But Colorado recently became the first state in the country to pass legislation protecting neural data in consumer products.

Guest host Arielle Duhaime-Ross talks with Jared Genser, general counsel and co-founder of The Neurorights Foundation about the current landscape of neuro privacy.

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